Sprint, Zio Get Awards Show Placement
"This is something we worked on in conjunction and in partnership with Sprint," John Chier, director of corporate communications for Kyocera, tells Marketing Daily. "[The 'People's Choice Awards'] have always been forward-thinking in terms of their broadcast."
It is all part of Kyocera's (the parent company behind Sanyo Mobile) promotion of its Android-powered Zio smartphone, which is available from Sprint. In addition to the in-show placement, Sprint will be running ads promoting the phone during the program and the Zio's sponsorship will be highlighted during commercial bumpers, Chier says.
Still unknown, however, is whether any of the presenters will forego asking for the envelope in favor of something more Zio-centric. "I think we'll know more at rehearsals a couple days before the broadcast," Chier says.
The People's Choice Awards are set to be broadcast on Jan. 5 on CBS. Although most of the categories are closed to voting, Kyocera has also developed a special People's Choice Awards app available through the Android Market, which allows fans to vote in the categories of "Favorite New TV Comedy" and "Favorite New TV Drama" directly from any Android-powered phone. Those categories will be open until the beginning of the broadcast.
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Sprint, Zio Get Awards Show Placement "
Leave a Comment