- Customer Service Improves, But People Still Switch
Marketing Daily, Aaron Baar - Tuesday, January 31, 2012
Ultimately, only about a quarter of consumers (23%) feel "very loyal" ...
- Samsung Uses Super Bowl For Galaxy Note
Marketing Daily, Aaron Baar - Tuesday, January 31, 2012
The 90-second commercial was shot by Hollywood director Bobby Farrelly (of "There ...
- Fandango CMO Heads To M-GO
Marketing Daily, Aaron Baar - Tuesday, January 31, 2012
Ted Hong will lead leading marketing and communications around consumer adoption ...
- Voice Calling Still Top Cell Phone Use
Marketing Daily, Aaron Baar - Monday, January 30, 2012
Yes -- consumers used their cell- and smartphones to help them ma ...
- Survey: 100% Bought CE Device At Holiday
Marketing Daily, Aaron Baar - Thursday, January 26, 2012
"I was floored," Janet Eden-Harris, chief marketing officer at Market Force Informatio ...
- It's Time To Optimize Your Site For Mobile
Marketing Daily, Aaron Baar - Wednesday, January 25, 2012
"[The mobile web] has hit the tipping point where it's essentially mainstream ...
- LG Extends NCAA Partnership
Marketing Daily, Aaron Baar - Wednesday, January 25, 2012
Working with media partners Turner Sports and CBS Sport, LG will levera ...
- LG Extends NCAA Partnership
MediaDailyNews, Aaron Baar - Wednesday, January 25, 2012
LG Electronics has extended its partnership with the NCAA through August 201 ...
- Women Influencing More Purchase Decisions
Marketing Daily, Aaron Baar - Tuesday, January 24, 2012
"A lot of outside forces have magnified their role and how they' ...
- 'Tech Evangelists' Deserve Attention
Marketing Daily, Aaron Baar - Monday, January 23, 2012
Consumer electronics companies (and marketers looking to drive app adoption in genera ...
- Video Rental Stores On 'Life Support'
Marketing Daily, Aaron Baar - Saturday, January 21, 2012
The end of the video store is nigh. According to the N ...
- TWC Launches iPhone App
Marketing Daily, Aaron Baar - Friday, January 20, 2012
Users will be able to watch live TV on their devices. ...
- TWC Launches iPhone App
MediaDailyNews, Aaron Baar - Friday, January 20, 2012
Time Warner Cable has launched a new iPhone app that allows custome ...
- Chillax: Aura Cacia Calls For National Day
Marketing Daily, Aaron Baar - Thursday, January 19, 2012
Having identified Jan. 23 as one of the most stressful days ...
- AT&T REvamps Data Plans
Marketing Daily, Aaron Baar - Wednesday, January 18, 2012
Current customers will have the choice of keeping their current plans ...
- Aetna Refreshes Its 'Brand Promise'
Marketing Daily, Aaron Baar - Wednesday, January 18, 2012
"A lot has been changing in health care, especially as employers, provide ...
- Google Brings Hot European Effort To U.S.
Marketing Daily, Aaron Baar - Tuesday, January 17, 2012
Hot off a successful campaign in the UK and Germany, Google ...
- AT&T REvamps Data Plans
Marketing Daily, Aaron Baar - Wednesday, January 18, 2012
Current customers will have the choice of keeping their current plans ...
- Women More Into Connectivity Than Men
Marketing Daily, Aaron Baar - Friday, January 13, 2012
Men may (want to) control the remote, but women are the k ...
- TWC Offers Fans Road Trip
Marketing Daily, Aaron Baar - Friday, January 13, 2012
While negotiating broadcast terms for New York Knicks games, Time Warner Cab ...
- If Content Is Free, People Like Ads On Apps
Marketing Daily, Aaron Baar - Thursday, January 12, 2012
According to Nielsen's "State of the Media: Consumer Usage Report," more th ...
- CEA Forecasts $200MM+ Revenues In '12
Marketing Daily, Aaron Baar - Wednesday, January 11, 2012
As consumer electronics move even further into the realm of necessity ov ...
- Internet, Connectivity Seen As Necessities
Marketing Daily, Aaron Baar - Tuesday, January 10, 2012
According to iYogi Insights, 63% are spending 35% more on technology bil ...
- B&O Plays With New Brand
Marketing Daily, Aaron Baar - Tuesday, January 10, 2012
The B&O Play brand will focus on stand-alone products and clear a ...
- Digital To Get Bigger Slice Of Ad Budget Pie
Marketing Daily, Aaron Baar - Monday, January 9, 2012
With more people turning to online and digital sources for their entertainme ...
- Duracell Powermat Books Jay Z
Marketing Daily, Aaron Baar - Monday, January 9, 2012
Via the multi-year, global agreement, Jay Z will be the face a ...
- TV Brand Names Become Irrelevant
Marketing Daily, Aaron Baar - Sunday, January 8, 2012
According to a survey of user reviews of brands including Sony, Vizi ...
- QR Codes Prove To Be A Curiosity
Marketing Daily, Aaron Baar - Thursday, January 5, 2012
More than 80% of them recognize the black-and-white squares that link t ...