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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • T-Mobile Appropriates Verizon's 'Never Settle' Idea in Marketing Daily on 05/05/2015

    "We are working hard to make wireless better for everyone and un-do everything the carriers have done," a company representative tells "Marketing Daily" via e-mail. "We want to make wireless simpler and fairer for all Americans."

  • UPS Store Salutes Small Businesses With #SmallBizSalute in Marketing Daily on 05/04/2015

    "The UPS Store sees itself as a community resource for small-business owners," Karen Mawhinney, senior vice president and group account director at the agency, tells "Marketing Daily." "This is a way to celebrate small business owners."

  • Supercuts Tackles Selfie Phenomenon in Marketing Daily on 05/03/2015

    In this era of selfies, it's important to look your best at all times. Supercuts takes a cue from the selfie phenomenon to tout a whole host of services in a new marketing campaign. The effort includes television and radio executions.

  • Rinnai's Tankless Systems Can Stop Hot Water Wars in Marketing Daily on 04/30/2015

    "Most consumers have a [hot water] problem that they've become used to, and they've changed their lives around it," Susan Mittelbrun, vice president of marketing for Rinnai America, tells "Marketing Daily." "We have a solution to that problem."

  • Customer Retention Efforts Can Often Backfire  in Marketing Daily on 04/29/2015

    "Because the company talked to all of them, then many thought, 'Hey, wait a minute,'" Eva Ascarza, co-author of the research and assistant professor of marketing at Columbia Business School, tells "Marketing Daily."

  • Folk Rebellion Encouraging Tech Breaks in Marketing Daily on 04/28/2015

    With consumers spending more and more time tethered to their phones and other devices, a former social media marketing manager has launched Folk Rebellion, a new brand and mission to encourage people to take a time-out from their technology.

  • Citizens Bank Staff Are People Just Like Us in Marketing Daily on 04/27/2015

    "This campaign is built on research into our customers and the needs they have around being able to ask simple [financial] questions," Lori Dillon, Citizens' EVP of marketing, tells "Marketing Daily."

  • Vizio Relies On Human Imagination For UHDTVs in Marketing Daily on 04/24/2015

    In a new series of digital video ads for its M-Series Smart televisions,Vizio uses only onscreen text, dramatic voiceover and sound effects to allow viewers to create an image in their mind's eye that would be as dramatic as one they might get from an advanced TV.

  • Carrier Experience Influencing Handset Satisfaction in Marketing Daily on 04/23/2015

    "This is the first time we've seen multiple brands ranking highest among carriers," Kirk Parsons, senior director and practice leader of telecommunications at J.D. Power, tells "Marketing Daily." "The quality of the phones is just getting better."

  • Consumers' Environmental Interest Extends Beyond Earth Day in Marketing Daily on 04/22/2015

    In the Information Age, however, it's the follow-through that matters most. Trumpeting one's "greenness" one day a year isn't enough for consumers, and pretty soon, not having a clear environmental program could be a key factor when they make brand choices.

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