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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

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  • Facebook Launches Messenger Campaign Trial in Marketing Daily on 10/21/2014

    The effort, which will include TV, cinema and out-of-home advertising (to make its appearance in November), is designed to build awareness and showcase the utility of Messenger's enhanced communication abilities, a Facebook representative confirms.

  • Smart Home Devices Are The Next Big Thing in Marketing Daily on 10/20/2014

    "This is something we see as a mass-market opportunity, in contrast with, say, consumer 3D printers," Steve Koenig, director of industry analysis at the CEA, tells "Marketing Daily." "We don't even know if smart watches will become mass market."

  • Google's Android About Togetherness, Not Sameness in Marketing Daily on 10/16/2014

    Coinciding with the launch of its Lollipop system update (and perhaps to steal a bit of thunder from Apple's new round of iPads), Google has launched a video advertising campaign with the tagline, "Be together. Not the same."

  • Smartphone Satisfaction Tied To Operating System in Marketing Daily on 10/17/2014

    "To get ahead of the competition and satisfy customers, manufacturers must meet and exceed the expectations of customers, ensuring the OS allows the device's features and services to work intuitively and seamlessly. Doing so will help drive satisfaction and loyalty to the brand."

  • Millennials Optimistic About The Future, Concerned About Education in Marketing Daily on 10/15/2014

    "I think a lot of people see the future with more optimism now," the CEO of Telefonica Internacional USA tells "Marketing Daily." "[U.S. Millennials] are happy with their lives, and they see that in other places they would have less opportunity than they have here."

  • Hershey's, Oreos, Doritos and Cheetos All Take Backseat To iPad in Marketing Daily on 10/14/2014

    "It's iconic of what we see in the kids' space. Tablets have taken over kids' lives," Wynne Tyree, president of Smarty Pants, which conducted the survey, tells "Marketing Daily." "It's a real wake-up call and a reality check."

  • Toshiba Medical Gives Customers A Voice in Marketing Daily on 10/10/2014

    "What we want to do with this campaign is put our customers first," Nancy Gillen, vice president of marketing at Toshiba, tells "Marketing Daily." "It's based on our customers, the challenges they face, and how we can help with facing those challenges."

  • Canon Unites Under 'See Impossible' Platform in Marketing Daily on 10/08/2014

    The company is rolling out a new logo that uses a 3-D visual of an expanding box (with light coming from the inside) to emphasize how its products and services enable their customers to unleash unlimited potential, and an Internet hub to showcase customer success stories.

  • Whirlpool Wants To Change Idea Of 'Chore' in Marketing Daily on 10/07/2014

    "These acts of everyday care have more power than we, as a society, give them credit for," Jon Hall, senior brand manager for Whirlpool, tells "Marketing Daily." "At the core [of this campaign is], 'Every chore is an act of love.'"

  • Just Dance Includes Anti-Bullying Message in Marketing Daily on 10/07/2014

    "While Just Dance reaches audiences of all ages, our core demographic is teens. We think it's important to interact with our fans, listen to what they're saying, and give back to the community in creative ways," Just Dance's Shannon Falker, tells "Marketing Daily."

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