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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • U.S. Cellular Uses Trips To Tout Network in Marketing Daily on 07/27/2015

    "What's important for us is [to communicate] that we have national coverage," Grant Leech, vice president of brand management at U.S. Cellular, tells "Marketing Daily." "We saw this as a way to use travel to reward our customers and show that."

  • Millennials Taking Early Smartphone Upgrades in Marketing Daily on 07/23/2015

    Early upgrade offers are not just for the young, but they're holding special appeal to the younger set. According to a poll of 1,000 Millennial smartphone owners, more than half (56%) have owned at least three smartphones in the last five years.

  • Consumers' WiFi Expectations Unmet in Marketing Daily on 07/23/2015

    Consumers are expecting WiFi wherever they go, but many are still having trouble with connectivity in their own homes, presenting both a challenge and an opportunity for the providers of wireless services.

  • Smartphones Losing Some Of Their Allure in Marketing Daily on 07/21/2015

    Despite projections that call for modest growth for smartphone sales throughout the year, consumer demand and interest in new devices appear to be dropping, according to Argus Insights.

  • Sling TV Effort Urges Millennials To Resist Pay TV Bullying in Marketing Daily on 07/20/2015

    For all the talk of consumers being in control, there's one place where they are still at the mercy of the companies in charge: pay television services.

  • AT&T Takes Distracted Driving Effort To Airwaves in Marketing Daily on 07/17/2015

    "We hope these ads will challenge viewers to put themselves in these scenarios," Michelle Kuckelman, executive director of brand management at AT&T, tells "Marketing Daily." "Many of us do it and think we are invincible."

  • Wearables, IoT, Drones Boost Tech Projections in Marketing Daily on 07/16/2015

    "They are making their presence known," Chris Ely, senior manager for industry analysis at the CEA, tells "Marketing Daily." "If those products did not exist, the industry would be flat. Moving into 2016, they're forecast to produce $15 billion in revenue."

  • Wendy's Puts Bacon On The Smoked And Narrow in Marketing Daily on 07/14/2015

    "[Our] brand is a 'challenger with charm,' " Brandon Rhoten, Wendy's vice president of digital and social, tells "Marketing Daily." "We're not the biggest in the space, but we think we do things better."

  • T-Mobile Makes Most Of MLB Sponsorship in Marketing Daily on 07/13/2015

    "Part of our marketing strategy at T-Mobile is to really focus on the big moments and be the most talked-about brand in those moments," a company representative tells "Marketing Daily." "The MLB All-Star Game is an amazing opportunity."

  • Whole Foods, PBS Kids Support Healthy, Educated Kids in Marketing Daily on 07/10/2015

    "It's aligned to our mission and commitment to children and families, and it's also bring more resources to parents and moms," Dawn Ciccone, senior director, brand licensing at PBS Kids, tells "Marketing Daily."

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