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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • Connected TVs Edge Out Blu-ray As Streaming Gateway in Marketing Daily on 03/02/2015

    Internet-connected televisions are catching on faster than projected and are squeezing out Blu-Ray disc players as a way to access streaming and Internet-based content in the process

  • Canon Looking To Turn Everyday Into Epic in Marketing Daily on 02/27/2015

    "This time, we're really bringing it to the average person," Michelle Fernandez, director of marketing for ITCG camera and video at Canon, tells "Marketing Daily." "Those everyday moments will inspire the picture that Ron Howard and Josh Hutcherson will turn into a film."

  • Sprint's 'Cut Your Bill' Promo Garners Initial Attention, Hard To Sustain in Marketing Daily on 02/26/2015

    "This promotion does seem to be getting a lot of attention overall," Rachel Eisenberg, vice president of strategy and marketing at Millward Brown Digital, tells "Marketing Daily." "We do see a lot of people getting to that [landing] page."

  • VR Devices To Explode In The Next Five Years in Marketing Daily on 02/25/2015

    According to ABI Research, shipments of virtual reality and augmented reality devices will explode, from 3 million in 2015 to 55 million in 2020. "It's not a new field, but it's being fueled by both consumers and enterprise [business]."

  • LG To Help NCAA 'Do Game Day Right' Until 2018 in Marketing Daily on 02/24/2015

    "We both inspire and we both believe in excellence," LG's Michelle Donovan tells "Marketing Daily." "At the end of the day, we provide a solution to do game day better, just as an athlete prepares for his or her game day better."

  • Radio Groups Work To Free FM From Your Phone in Marketing Daily on 02/23/2015

    The campaign, which launches this week, relies heavily on pro bono radio advertising to encourage wireless carriers into unlocking this feature on all smartphones. The feature is currently available on all Android-powered smartphones from Sprint.

  • More Face Time Yields Higher Wireless Satisfaction in Marketing Daily on 02/20/2015

    According to J.D. Power, customers who purchased tablets were more satisfied than those who purchased smartphones, primarily due to the sales reps taking time to better understand customer needs when it comes to tablet sales.

  • Movies' Online Buzz Indicative Of Box Office Success in Marketing Daily on 02/19/2015

    "There's a lot of info out there. It exists and it's readily available," Prof. C. Samuel Craig tells "Marketing Daily." "All you have to do is capture it. It gives you a better idea of what you need to do to inform the market before [the film] hits theaters."

  • Emerson Aims For STEM Growth in Marketing Daily on 02/18/2015

    "We want to get to a younger generation who are our future customers, employees and business leaders [and] foster excitement about STEM," CMO Kathy Button Bell tells "Marketing Daily." "This is about tomorrow and a higher-minded purpose of selling science."

  • 'Smart' Doesn't Mean 'Safe' In New ADT Campaign in Marketing Daily on 02/17/2015

    "With the smart home and security competitive landscape continuing to evolve every day, consumers are faced with more options than ever before," Jason Shockley, ADT's senior director of corporate communications, tells "Marketing Daily."

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