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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • Sennheiser Sees Future With New Mic in Marketing Daily on 05/27/2015

    "The purpose of the video is to understand the situation our end users are in," Uwe Greunke, director of global and brand marketing at Sennheiser, tells "Marketing Daily." "They're on their own and doing something in the outback."

  • Wells Fargo Profiles African-American Professionals' Passions in Marketing Daily on 05/26/2015

    "Wells Fargo recognizes the potential of the African-American audience, and as they tell their story of helping customers, they reached out to us," One Solution President Detavio Samuels tells "Marketing Daily."

  • Australia - Not Cuba - Tops Americans' Bucket List Destinations in Marketing Daily on 05/26/2015

    "Suddenly, Cuba seems more within reach," Steve Loucks, a representative for Travel Leaders Group, tells "Marketing Daily." "But almost all the [news] stories point out that Cuba is 'not ready for prime time' for tourists."

  • Cricket's Characters Move Into Real World in Marketing Daily on 05/21/2015

    "What we've heard from our customers was that they don't want a lot of finger-pointing [in advertising], but they don't mind comparison," Cindy Matthews Rozier, executive director of brand, advertising and merchandising, tells "Marketing Daily."

  • It Can (All) Wait; AT&T Broadens Distracted Driving Message  in Marketing Daily on 05/19/2015

    "The campaign's enduring message has not changed -- it remains 'It Can Wait.' No text, post, email, video view or selfie is worth a life," Michelle Kuckelman, executive director integrated brand marketing at AT&T, tells "Marketing Daily."

  • Shepard, Bell Show Off Samsung Appliances in Marketing Daily on 05/19/2015

    The duo, who previously appeared in a campaign for Samsung Mobile, are now in a campaign for Samsung's home appliances, showing how the company's wares help them keep some amount of control in their busy lives.

  • New Trulia Deal Is A Scream! in Marketing Daily on 05/15/2015

    "We like to have a little fun as we show properties," Peter Verprauskus, director of business development for Trulia, tells "Marketing Daily." "[The listing] will also help us get a little exposure to people who may not have heard of us or don't differentiate us."

  • Millennials Aren't The Only Ones Who Want Good Customer Service in Marketing Daily on 05/13/2015

    While Millennials have long been regarded as having a higher expectations for simple and effective customer service -- and using non-traditional channels to get it -- the heightened expectations have expanded to include most consumers.

  • Smartphones Continue Path To Ubiquity in Marketing Daily on 05/12/2015

    The widespread adoption of smartphones and tablets has fundamentally changed the way Americans consume content. Streaming subscription services such as Netflix and Amazon saw a 6% increase to reach 40% of U.S. households, according to the CEA.

  • Already Successful, Kardashian Game Aims For More in Marketing Daily on 05/12/2015

    The spot will run on networks such as E!, MTV, Vh1, Bravo and FX, which were chosen because they have audiences that are at least familiar with Kardashian and the game's existence. The commercial is the first such effort for any of Glu's titles.

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