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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • Consumer Interest In Wearables Fading Fast in Marketing Daily on 08/28/2015

    "[Sales] are still growing year-to-year, but interest is sliding," John Feland, CEO and founder of Argus Insights, tells "Marketing Daily." "The fitness band market hasn't figured out what it can do beyond counting steps."

  • LG, HitRECord Partner For 'In-Between Moments' in Marketing Daily on 08/27/2015

    "LG is committed to helping all people -- not just artists -- make and share meaningful moments," Frank Lee, director of communications and account marketing at LG Electronics Mobilecomm, tells "Marketing Daily."

  • Save Water, Shower To A Short Song in Marketing Daily on 08/25/2015

    "We wanted to make sure we were bringing our message to all audiences in the Southern California region, especially on digital platforms," Sherita Coffelt, a representative for the California water district, tells "Marketing Daily."

  • 'Gamers' Cut A Broad Swath in Marketing Daily on 08/24/2015

    "There's always been a lot of diversity among gamers," Bryant Harland, technology analyst at Mintel (which just released new research on gamer profiles), tells "Marketing Daily." "But there's still this idea of what a gamer is like or should be."

  • Madden Season Returns With More Awesomeness in Marketing Daily on 08/21/2015

    "It wasn't our intent to be super reference heavy," Warren Cockrel, creative director at EA Sports' agency Heat, tells "Marketing Daily." "But we freed ourselves to look at how we could make the sequences better."

  • Sprint Asks, How About Forever -- Is Forever Good For You? in Marketing Daily on 08/20/2015

    "We wanted to be very direct about it," Tracy Palmer, Sprint's vice president of advertising, tells "Marketing Daily." "If we wanted to call something 'Forever,' we wanted to be clear about what we meant."

  • Pay TV Subscribers Changing Packages, Not Necessarily Leaving in Marketing Daily on 08/18/2015

    "We're seeing a lot of folks making changes to their packages," says Brett Sappington, director of research for Parks Associates. "There's a lot of change within the services, but there's not a whole lot of change within the subscriber base."

  • Wireless Customers Liking Online Experience in Marketing Daily on 08/13/2015

    "The technology is improving, and a lot of tier one carriers are spending a lot of money these days on web-based customer service," Kirk Parsons, senior director and technology, media and telecom practice leader at J.D. Power, tells "Marketing Daily."

  • AT&T, Now With DirecTV, Points Way To Future in Marketing Daily on 08/12/2015

    "We have the opportunity to create a new category, build new products and services that will truly delight customers, and become a company unlike any of our traditional competitors," Kevin Peck, AT&T's vice president of global brand strategy, tells "Marketing Daily."

  • Smartphone Users Highly Loyal To OS in Marketing Daily on 08/11/2015

    There is one time when consumers are more likely to switch operating systems than others: When they switch carriers. But that switch generally happens in one direction, and it's not in Apple's favor.

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