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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • AT&T Attempts 'Ephemeral Storytelling' in Marketing Daily on 01/28/2015

    "Think about it like when Benny Goodman was on 'The Ed Sullivan Show,'" Billy Parks, chief content officer at Astronauts Wanted, which is producing the series, tells "Marketing Daily." "You watched it once, and then it was gone."

  • Campaign Reminds Us Golf, Air Conditioning Season Coming Someday in Marketing Daily on 01/27/2015

    It may not seem like it today, but golf and air conditioning season is approaching. Mitsubishi Electric Cooling and Heating Division is first out-of-the-gate with more TV commercials featuring professional golfers keeping their cool off the links.

  • Whirlpool Asks Fans To Sing Caregivers' Praises in Marketing Daily on 01/26/2015

    "We believe that behind every chore is an act of love," Jon Hall, senior brand manager for Whirlpool, tells "Marketing Daily." "Whether big or small, these acts do matter which is why we are launching this program."

  • Chester Cheetah Gets Sweet On Easter in Marketing Daily on 01/24/2015

    "Across all our brands, we're constantly looking for ways to stretch them," Jeff Klein, vice president of marketing for Frito-Lay, tells "Marketing Daily." "With Easter and Cheetos, we saw a new opportunity to introduce the brand."

  • HBO's OTT Offering Could Change Pay-TV Game in Marketing Daily on 01/22/2015

    HBO's coming entry into the over-the-top world could bring wholesale change to the entire pay-TV industry -- not just for OTT companies such as Netflix and Amazon, but also pay-TV providers in general. According to Parks Associates, 17% of U.S. broadband households said they would be likely to subscribe to the premium channel's video service once it is offered later this year.

  • Brands Fail To Keep Up With Rising Expectations in Marketing Daily on 01/21/2015

    "Customer expectations continue to rise, and companies have not been able to keep up," Robert Wollan, senior managing director at Accenture Strategy, tells "Marketing Daily." "They've been focused on doing things [only] a little bit better."

  • Mophie Bets On Exciting Super Bowl in Marketing Daily on 01/20/2015

    Mobile battery case maker Mophie will be looking to make a name for itself with a spot during the Super Bowl. "We're in a unique situation," says Kevin Malinowski, marketing manager for media. "Mobile power is one of those situations that everybody deals with. But the reality of the situation is that people don't even know the solution exists."

  • BW3 Turns Social Commentary Into Game Recaps in Marketing Daily on 01/16/2015

    "Buffalo Wild Wings bills itself as 'The sports fan's biggest fan,'" Bob Ruhland, vice president of marketing for Buffalo Wild Wings, tells "Marketing Daily." "Who better to communicate sports [wrap-ups] than our fans?"

  • Streaming Media Brands Garner 2014 Buzz in Marketing Daily on 01/15/2015

    "[Media consumption] is shifting from traditional TV to online streaming," Ted Marzilli, CEO of YouGov BrandIndex, tells "Marketing Daily." "These brands are in the right place at the right time, as we're going to see even more consumption switching."

  • Intel, Dell Explore 'What Lives Inside' On Film in Marketing Daily on 01/13/2015

    "It's hard to naturally integrate a product into a film," Billie Goldman, partner marketing manager for Intel, tells "Marketing Daily." "In this film, the product capabilities are integrated in a great way."

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