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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • Technology Becoming A Bigger Healthcare Feature in Marketing Daily on 10/06/2015

    "What the industry is looking for is evidence that [it] shows us some sort of achievement, Dr. Harry Greenspun, director of the Deloitte Center for Health Solutions, tells "Marketing Daily." "Having a fitness app on my phone doesn't mean I'm an athlete."

  • With PostNet, Businesses Survive Zombie Apocalypse in Marketing Daily on 10/02/2015

    "We're introducing a ground-breaking, fully functional e-commerce and marketing services delivery model," Rachel Reynolds, PostNet's marketing director, tells "Marketing Daily." "We were looking for a fun and interesting way to [showcase] that idea among our consumers."

  • AT&T Sells DirecTV On Its Own Merits in Marketing Daily on 10/02/2015

    "These ads take a fun, fictional look at our cable competitors," says a company rep. "For the past 15 years straight, consumers have rated DirecTV's customer satisfaction superior to cable and the ads humorously highlight the advantages of DirecTV over cable."

  • Sony TV Division 'Pictures' Healthier Environment in Marketing Daily on 09/29/2015

    "In order to do this in a global way, it's not as successful or impactful of you push it down from above," says Paula Askanas, EVP of communications for Sony Pictures Television. "It was generated by the local channels in the local markets."

  • Xerox Gets Specific In Campaign's Next Phase in Marketing Daily on 09/28/2015

    The new spots show off the ways Xerox addresses specific industry issues (such as human resources, health care and transportation), while keeping the humorous spirit of its brand anthem ad alive.

  • Strawberry Shortcake Grows From Greeting Cards To Girl Power in Marketing Daily on 09/24/2015

    "It's an attention-getting message that aligns with the character and the roots of this brand," Leigh Anne Brodsky, managing director of Iconix Entertainment, tells "Marketing Daily." "I think people are going to be very moved by it."

  • T-Mobile Continues Jabs At Other Carriers in Marketing Daily on 09/22/2015

    "We won't stand by while Verizon tries to convince the world that their network -- which is slower than ours and has less capacity -- is the best on the planet," Peter DeLuca, senior vice president of brand advertising for T-Mobile, tells "Marketing Daily."

  • Finding Content Key To Cooling Cord-Cutting in Marketing Daily on 09/22/2015

    Cord-cutting, cord-cheating and "cord-slimming" are a very real future threat for cable, satellite and other pay-TV companies. According to Digitalsmiths, which is owned by TiVo, nearly half of U.S. consumers are considering cutting their pay-TV cords entirely or are in danger of switching to another provider within six months.

  • Scupper ye, Autocorrect! Aspect Tries 'Text Like a Pirate Day' in Marketing Daily on 09/18/2015

    "We're constantly looking to demonstrate our capabilities that are tied to a strong point of view, which is, 'Text is the new talk,'" James Freeze, Aspect's CMO, tells "Marketing Daily." "It's not just Millennials anymore. Everyone likes [texting]."

  • StubHub Focuses On The Inner Fan in Marketing Daily on 09/17/2015

    Anchored by two new television spots (from Duncan/Channon), the campaign depicts people getting the event tickets they want through the StubHub marketplace, which in turn reveals a piece of them that may be inappropriate in certain settings.

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