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AARON BAAR

Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at abaar01@comcast.net.

Articles by Aaron All articles by Aaron

  • Tea Season Begins For The 'Plant People' in Marketing Daily on 10/24/2014

    "It builds on the idea that plants possess great power," Carl Henrickson, senior brand manager at Traditional Medicinals, tells "Marketing Daily." "It helps bring to life the quality of our products and the quality of our tea to enjoy herbs."

  • JBL Offers New Form Of Cord-Cutting in Marketing Daily on 10/23/2014

    "One of the things we like [about Vine] is it tells a quick story," Dave Spinato, global director of digital and social at JBL parent Harman, tells "Marketing Daily." "We wanted to engage consumers, and have them submit their ideas for Logan to re-enact."

  • Facebook Launches Messenger Campaign Trial in Marketing Daily on 10/21/2014

    The effort, which will include TV, cinema and out-of-home advertising (to make its appearance in November), is designed to build awareness and showcase the utility of Messenger's enhanced communication abilities, a Facebook representative confirms.

  • Smart Home Devices Are The Next Big Thing in Marketing Daily on 10/20/2014

    "This is something we see as a mass-market opportunity, in contrast with, say, consumer 3D printers," Steve Koenig, director of industry analysis at the CEA, tells "Marketing Daily." "We don't even know if smart watches will become mass market."

  • Google's Android About Togetherness, Not Sameness in Marketing Daily on 10/16/2014

    Coinciding with the launch of its Lollipop system update (and perhaps to steal a bit of thunder from Apple's new round of iPads), Google has launched a video advertising campaign with the tagline, "Be together. Not the same."

  • Smartphone Satisfaction Tied To Operating System in Marketing Daily on 10/17/2014

    "To get ahead of the competition and satisfy customers, manufacturers must meet and exceed the expectations of customers, ensuring the OS allows the device's features and services to work intuitively and seamlessly. Doing so will help drive satisfaction and loyalty to the brand."

  • Millennials Optimistic About The Future, Concerned About Education in Marketing Daily on 10/15/2014

    "I think a lot of people see the future with more optimism now," the CEO of Telefonica Internacional USA tells "Marketing Daily." "[U.S. Millennials] are happy with their lives, and they see that in other places they would have less opportunity than they have here."

  • Hershey's, Oreos, Doritos and Cheetos All Take Backseat To iPad in Marketing Daily on 10/14/2014

    "It's iconic of what we see in the kids' space. Tablets have taken over kids' lives," Wynne Tyree, president of Smarty Pants, which conducted the survey, tells "Marketing Daily." "It's a real wake-up call and a reality check."

  • Toshiba Medical Gives Customers A Voice in Marketing Daily on 10/10/2014

    "What we want to do with this campaign is put our customers first," Nancy Gillen, vice president of marketing at Toshiba, tells "Marketing Daily." "It's based on our customers, the challenges they face, and how we can help with facing those challenges."

  • Canon Unites Under 'See Impossible' Platform in Marketing Daily on 10/08/2014

    The company is rolling out a new logo that uses a 3-D visual of an expanding box (with light coming from the inside) to emphasize how its products and services enable their customers to unleash unlimited potential, and an Internet hub to showcase customer success stories.

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