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Aaron Baar is a reporter of Marketing Daily at MediaPost. You can reach Aaron at

Articles by Aaron All articles by Aaron

  • PC Games Still Attract Crowds in Marketing Daily on 09/16/2014

    Nearly half of all PC gamers had visited a Web site to make a game purchase via digital download. Digital game purchasers were also less likely to look for a discount before purchasing a title. Half of all gamers, in fact, are accustomed to waiting for a sale before buying a digital game.

  • GoDaddy Tells Small Business Truths in Marketing Daily on 09/16/2014

    Barb Rechterman, GoDaddy's chief marketing officer, tells "Marketing Daily:" "Running your own company is hard. We wanted to embrace the honesty of their days of wearing many hats and long hours."

  • Sennheiser Gives The Ears Some Love in Marketing Daily on 09/13/2014

    "We have been in the past about communicating the technical aspects of our products," Stefanie Reichert, Sennheiser's director of marketing for the U.S., tells "Marketing Daily." "In terms of communication [to Millennials], we knew we had to act differently."

  • Samsung Looks To 'Smartify' Business Printers in Marketing Daily on 09/10/2014

    "We are really looking to demonstrate to the marketplace, the capabilities we can provide [to make them] more productive," Ed Abrams, vice president of marketing at Samsung's Enterprise Business Division, tells "Marketing Daily."

  • Hhgregg, Colts Continue Stadium Engagement in Marketing Daily on 09/09/2014

    "Hhgregg and the Indianapolis Colts have a strong partnership which includes in-person and online events," Jeffrey Pearson, senior vice president of marketing at Hhgregg, tells "Marketing Daily." "Endless Blitz is an extension of that partnership."

  • Kids Have Opinions About Smartphones; Tablets, Too in Marketing Daily on 09/09/2014

    "It's certainly an opportunity area" for device manufacturers, Jeri Smith, president and CEO of Communicus, tells "Marketing Daily." "[Kids] don't dictate the brand, but they can use the 'pester factor' to get what they want."

  • Marvel Characters Assemble For 'Super Hero September' in Marketing Daily on 09/06/2014

    The effort will include retail partnerships, licensing, advertising and online activations that will encourage the public to "Power Up Like a Marvel Super Hero," via a national photo sweepstakes and month-long promotions, special offers and in-store events.

  • Streaming Devices See Rapid Adoption in Marketing Daily on 09/04/2014

    "Affordability can drive impulse buying, rapid increases in ownership, and in turn it is increasing the number of homes with access to apps on TV," John Buffone, executive director of NPD Connected Intelligence, tells "Marketing Daily."

  • Buffalo Wild Wings Serves Up Sports Competition in Marketing Daily on 09/03/2014

    "Buffalo Wild Wings is constantly working to create authentic and immersive sports experiences in its restaurants as part of our strategy of becoming the 'Ultimate Sports Experience,'" Eric Strey, director of sports programs for Buffalo Wild Wings, tells "Marketing Daily."

  • NFL Launches Educational Youth Games in Marketing Daily on 09/02/2014

    "They're making youths an important part of their business, [and] we're building a multiplatform strategy," David Lord, CEO of JumpStart, tells "Marketing Daily." "Today they have some simple Flash[-based] games. We're building big worlds."

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