MediaPost - Anto Chittilappilly

ANTO CHITTILAPPILLY

Anto Chittilappilly is Co-Founder, President & CTO of Visual IQ, a cross-channel marketing intelligence software company that provides attribution management insights and recommendations needed to successfully optimize campaigns and deliver maximum ROI for organizations' entire marketing mix.

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Industry Trend: Higher Expectations As Marketing Attribution Matures April 25, 2013, 2:41 p.m.
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Programmatic Buying Meets Attributed Metrics: A Match Made With Big Data March 26, 2013, 4:26 p.m.
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Four Traits Of A Successful Marketing Attribution Implementation Jan. 24, 2013, 4:20 p.m.
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Marketing Attribution: A Time-To-Market Decision Dec. 11, 2012, 4:08 p.m.
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Marketing Attribution: A CMO's Best Friend Nov. 13, 2012, 4:30 p.m.
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How To Calculate Attribution's ROI: The Formula Oct. 16, 2012, 1:52 p.m.
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Implementing Attribution Requires Change Sept. 11, 2012, 7:24 a.m.
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Attribution Management As A Facilitator Of Your Enterprise Data Warehouse July 31, 2012, 12:59 p.m.
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Using Experiment Design To Build Confidence in Your Attribution Model July 11, 2012, 10:33 a.m.
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Marketing Attribution: The Answer To The Validation Question June 5, 2012, 1:39 p.m.
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Attribution-Based Marketing Optimization May 9, 2012, 9:34 a.m.
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The Impact Of Cookie Deletion On Marketing Attribution April 11, 2012, 12:03 p.m.
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Brand Proxy Metrics: Fuel For The Cross-Channel Attribution Engine March 6, 2012, 9:43 a.m.
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What Your Smartphone Has To Do With Marketing Attribution Feb. 7, 2012, 9:09 a.m.
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Attribution Management: A Direct Response & Brand Marketing Tool Jan. 10, 2012, 11:31 a.m.
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Proceed With Caution: Attribution's Insights Not Always Straight Line Nov. 29, 2011, 11:46 a.m.
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Attribution Science: Blondes, Brunettes & Non-Converters Oct. 25, 2011, 3:58 p.m.
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Effective Drivers: Media Mix Modeling vs. Attribution Management Sept. 27, 2011, 4 p.m.
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Attribution's Recommendation Engine: Windshield Vs. Rear-View Mirror Sept. 16, 2011, 10:30 a.m.
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A Chevy Convertible & Attribution: Both Offer Top-Down Technology Aug. 12, 2011, 11 a.m.
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Can The Accuracy Of Attribution Be Validated? June 30, 2011, 11:45 a.m.
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The New Time Lag: Not Your Father's Metric Anymore May 23, 2011, 10:13 a.m.
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Putting Insights Into Action: Operationalizing Attribution May 13, 2011, 3:45 p.m.
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More On The New Time Lag: Not Your Father's Metric Any More April 19, 2011, 4:45 p.m.
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Marketing Attribution: From Silos to Synergy Feb. 10, 2011, 11:30 a.m.