- Peacock Lends Color To Anheuser-Busch Marketing
Marketing Daily, Nina Lentini - Friday, September 28, 2007
[Beverages] Particularly important is Peacock's ability to get along with A-B's 6 ...
- Betty Crocker Leading The Way To Soul Food
Marketing Daily, Nina Lentini - Wednesday, September 26, 2007
[Food] General Mills is filling a need discovered through a recent surv ...
- TV Guide Campaign Designed To Give Viewers Their 'Fix'
Marketing Daily, Nina Lentini - Tuesday, September 25, 2007
[Entertainment] "This effort is an important step in the continued revitalization ...
- Estee Lauder Leverages Mustang Mania For Men's Fragrance
Marketing Daily, Nina Lentini - Monday, September 24, 2007
[Beauty] A two-week-long national radio campaign announcing the sweepstakes is running ...
- $15M Supports Hornitos Tequila Repositioning, Line Extensions
Marketing Daily, Nina Lentini - Friday, September 21, 2007
[Spirits] The campaign is a mix of online, radio, print, and o ...
- Fortune Spends $15M To Reposition Hornitos; $6M Goes Online
Online Media Daily, Nina Lentini - Friday, September 21, 2007
Hornitos Tequila is undergoing a massive repositioning supported by the brand's mo ...
- P&G To Welcome Public's Business With Charmin Promo
Marketing Daily, Nina Lentini - Thursday, September 20, 2007
[Packaged Goods] P&G appears to be taking greater advantage of the marketi ...
- MGM Film Promo Touts Free Coffee Across U.S., Canada
Marketing Daily, Nina Lentini - Wednesday, September 19, 2007
[Entertainment] The studio's SVP/marketing tells Marketing Daily the idea came about duri ...
- Frito-Lay Launches Doritos Collisions With Missy Elliott
Marketing Daily, Nina Lentini - Tuesday, September 18, 2007
[Food] Besides a TV ad featuring the hip-hop artist, the company al ...
- Campbell Debuts Last Prego Ad In Series At Popeye Picnic
Marketing Daily, Nina Lentini - Monday, September 17, 2007
[Food] "We loved the hometown feel of the Popeye Picnic, its pla ...
- KFC, Taco Bell Pair For First Time In Philly Eagles Sweepstakes
Marketing Daily, Nina Lentini - Friday, September 14, 2007
[Restaurants] The ad agency gives three reasons for the co-branding. First, t ...
- More Consumers Opt For Convenience Of Retail's Prepared Meals
Marketing Daily, Nina Lentini - Thursday, September 13, 2007
[Food] A new NPD Group study finds that while total restaurant traff ...
- Marketing's Key Customer Is (Gasp!) The CFO
Marketing Daily, Nina Lentini - Wednesday, September 12, 2007
Thank you, Lyn Benton. I get it now. Of course it to ...
- Taking The Marketing Bull By The Horns
Marketing Daily, Nina Lentini - Tuesday, September 11, 2007
I'm not sure anyone came away fully satisfied after Monday's ANA sessio ...
- Marketers Seek Better, More Consistent ROI Measurement
Marketing Daily, Nina Lentini - Monday, September 10, 2007
[Research] Effective measurement is still an issue for ANA marketers as evidenc ...
- How A Little Agency That Could Brought Us Square Bagels
Marketing Daily, Nina Lentini - Monday, September 10, 2007
[Food] Thomas' saw that its bagel business was doing just fine a ...
- CBS Raising 'Cane' Profile Among 'Rolling Stone' Readers
Marketing Daily, Nina Lentini - Thursday, September 6, 2007
[Beverages] Strips containing the flavor of a fictitious rum will be carri ...
- CBS Raising 'Cane' Among 'Rolling Stone' Readers
MediaDailyNews, Nina Lentini - Thursday, September 6, 2007
CBS is launching a unique campaign to boost the profile of "Cane ...
- Midway Launches Massive Marketing For 'Stranglehold'
Marketing Daily, Nina Lentini - Wednesday, September 5, 2007
[Entertainment] The effort is anchored by an integrated campaign by Fox Interacti ...
- Fox Interactive Media's 'Stranglehold' For Midway
Online Media Daily, Nina Lentini - Wednesday, September 5, 2007
Fox Interactive Media has launched an integrated campaign for the third-person shoot ...
- Pernod Launches 'Responsibility' Campaign On Alcohol Abuse
Marketing Daily, Nina Lentini - Tuesday, September 4, 2007
[Spirits] "Although the vast majority of adult Americans who drink do ...