- On Hair: P&G Studies Good Days And Bad
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Procter & Gamble went Frankenstein for Pantene, putting caps on women's hea ...
- Virgin America Looks To Crowd For Ideas Around Contest
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Brian Morrissey reports that the campaign, designed to call attention to Virg ...
- Spencer Stuart Finds CMOs' Staying Power Up By 6 Months
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Todd Wasserman interviews Tom Seclow, head of Spencer Stuart's CMO practice, abo ...
- Nintendo Takes On World Cup With Wii Summer Games
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Barry Janoff writes that Nintendo is going up against the World C ...
- 'Miracle' Sneakers: Marketing Gimmick Or The Real Deal?
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Who wouldn't be interested in a pair of sneakers that promise mo ...
- Who Is BP's Darryl Willis?
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Guy in an orange shirt walks up to the camera on ...
- Minus Mercury, Ford Has Chance To Expand Lincoln Line
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Brent Snavely reports that Lincoln's future depends on new small, stylish ca ...
- General Mills' Wheaties Fuels Ironman Triathlon
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
General Mills said it has signed a deal making its Wheaties Fu ...
- Dell Vows To Beef Up Consumer Biz
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Kirk Ladendorf tells us that Dell Inc. has laid out plans ...
- Gucci Granddaughter Faces Lawsuit Over Branded Dubai Hotel
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Elisabetta Gucci's plan to open a global chain of hotels under h ...
- Pepto Bismol Joins Nathan's For July 4 Eating Contest
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Major League Eating's growth in recent years had brought along a n ...
- Apple Loyalists Line Up Around The World For New IPhone
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
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- A Little Willy Wonka Goes A Long Way
Raw, Nina Lentini - Friday, June 25, 2010
Nora Caplan-Bricker provides a neat thumb-sucker on the reason Willy Wonk's "Pu ...
- Lance Armstrong Pedals For Nissan's Leaf
Raw, Nina Lentini - Thursday, June 24, 2010
Nissan is putting cleats to pedals to promote its new electric vehicl ...
- P&G Making Marketing Inroads In India
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
The Cincinnati-based giant is ogling the $24 billion consumer packaged goods indust ...
- Energizer's Schick Sponsors Launch Of Vevo
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
The deal with Vevo gives Schick Hydro new ways to market i ...
- Campaign Promotes Products Free Of Genetic Manipulation
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
Jennifer Alsever reports that by the fall, as many as 200 produc ...
- Ipad Hits 3 Million Around The World In 80 Days
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
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- Burger King Continues the 'Twilight Saga'
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
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