- Reebok's Freak Show Is A Love Letter To Grit
Marketing Daily, Sarah Mahoney - Friday, January 30, 2015
The sweaty young 'uns who tire-flip, mud-pit swim, rope climb and handstand-wa ...
- Hill Holliday Crafts Soulful Sock-Puppet
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2015
Sock puppets are adorable. Homeless people with ulcers on their feet aren' ...
- PSAs That Pack A Punch: Domestic Violence's Star Turn
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2015
The NFL is airing a NoMore.org PSA, which includes audio of ...
- Will The NFL Ever Shake Its Domestic Violence Image?
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
The National Football League is hoping that a startling new PSA, s ...
- Kardashian Spoofs Self In Mock PSA
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
It's nice to see Kim Kardashian West, a famous person, advocating f ...
- Tales From Toyland: 2014 Ends Higher, After All
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2015
"'Frozen' was the big news story in the toy industry in 201 ...
- Hot Spot: No More Speaks Up In Scary PSA
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2015
In a 60-second PSA, a woman-never shown-calls 911, pretending to order ...
- Valentine's Day Spending To Hit Record $19 Billion
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2015
A survey from the National Retail Federation reports that Americans will spe ...
- Merrell, Oculus Rift Take Virtual Hike Through Sundance
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The immersive experience is the first-ever commercial use of this "in motio ...
- Average Super Bowl Spending To Be $77.88
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The survey, based on more than 6,000 responses from adults, conducted t ...
- Hot Spot: In Old Spice Nightmare, Crews Marries Self
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
Why so serious, football fans? #Deflategate drama getting you down? Old Spi ...
- Q&A: The Rise Of 'Buy Our Product, Change The World' Positioning
Marketing Daily, Sarah Mahoney - Saturday, January 24, 2015
Euromonitor International's Daphne Kasriel-Alexander says that this year, the trend is like ...
- Hot Spot: Now You See Her, Now You Don't?
Marketing Daily, Sarah Mahoney - Friday, January 23, 2015
A teaser for its Super Bowl spot stars the inimitable Mindy Kalin ...
- Hot Spot: The Angels' Not-So-Secret Super Bowl Play
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2015
Victoria's Secret hasn't made an appearance at the Super Bowl since 200 ...
- Spartan Race Hands Off To Whole Foods
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2015
Says Kenneth Koleyni, EVP, strategic development at Spartan: "We're more than ju ...
- For Plus-Size Line, Target Taps Social's Sway
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2015
While clothing brands routinely reach out to bloggers for input and publicit ...
- Hot Spot: Sad Tribute, Fresh Angst
Marketing Daily, Sarah Mahoney - Wednesday, January 21, 2015
New developments -- including a judge allowing a suspect out on ba ...
- Hot Spot: H&M Teases With Beckham
Marketing Daily, Sarah Mahoney - Tuesday, January 20, 2015
Will the world ever get tired of watching David Beckham get dresse ...
- Super Bowl Winner? This Year, Odds Are On Daddy
Marketing Daily, Sarah Mahoney - Tuesday, January 20, 2015
"This has been building for some time, and it's because marketers a ...
- Q&A: How Income Predicts Honesty
Marketing Daily, Sarah Mahoney - Monday, January 19, 2015
"It isn't as simple as we thought," Prof. Derek D. Rucker, w ...
- Hot Spot: State Farm Finds Its Vanishing Agents
Marketing Daily, Sarah Mahoney - Friday, January 16, 2015
State Farm finally lets us see the other side of the sto ...
- For Best Buy, TVs Are Strong, Tablets Weak
Marketing Daily, Sarah Mahoney - Friday, January 16, 2015
Sales in its international division dropped 11.7%, pressured by unfavorable currency exchang ...
- Hot Spot: NBA Livin' 'The Dream'
Marketing Daily, Sarah Mahoney - Monday, January 19, 2015
To celebrate Rev. Martin Luther King Jr. Day, the National Basketball Associati ...
- Hot Spot: Behind That Gay Dads Photo
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2015
The hullabaloo was predictable. The image tugged the hearts of many hairbrush-wieldi ...
- Target Tells Canada, 'So Long, Eh?'
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2015
The retailer began its expansion in Canada back in early 2013. B ...
- Retail Wrap: Consumers' Careful Christmas
Marketing Daily, Sarah Mahoney - Wednesday, January 14, 2015
Consumers' tenacious frugality is key. Among the households tracked in How Ameri ...
- Hot Spot: Weetabix Woos With Weetabuddies
Marketing Daily, Sarah Mahoney - Wednesday, January 14, 2015
Most Americans aren't likely to ever meet - let alone eat ...
- Reebok Springs Chicken, Urges Free-Range Fitness
Marketing Daily, Sarah Mahoney - Tuesday, January 13, 2015
"We've refocused the brand over the last several years on fitness f ...
- Hot Spot: Turbo Tax Targets Runaway Brides, Rogue Doves
Marketing Daily, Sarah Mahoney - Tuesday, January 13, 2015
Turbo Tax is expanding its cinema-of-unexpected-consequences campaign, where life's dramas create t ...
- Bloomie's Ties In With NBA All-Stars
Marketing Daily, Sarah Mahoney - Monday, January 12, 2015
Bloomingdale's is partnering up with "GQ" for three videos with the fashion-forwa ...