- Hot Spot: McDonald's "Lovin' It" Shows Its Serious Side
Marketing Daily, Sarah Mahoney - Monday, January 12, 2015
Just when McDonald's had audiences laughing with its light-hearted "Lovin' It," ...
- Macy's Restructures To Boost Digital Marketing, Mulls Off-Price Plans
Marketing Daily, Sarah Mahoney - Friday, January 9, 2015
It has put together a team to explore an off-price business f ...
- Hot Spot: 'I Saw Your Willy' Animates Risks
Marketing Daily, Sarah Mahoney - Friday, January 9, 2015
In a PSA about the danger of sexting, the U.K.'s National Socie ...
- Hot Spot: Bieber's Got New Underpants
Marketing Daily, Sarah Mahoney - Thursday, January 8, 2015
Love him or hate him, polarizing popster Justin Bieber is trending, than ...
- Hot Spot: Lost In Translation?
Marketing Daily, Sarah Mahoney - Wednesday, January 7, 2015
Millions of Americans' Facebook pages are burning up with an Italian messa ...
- With Sales Up, Analysts Cautiously Upbeat About JCPenney
Marketing Daily, Sarah Mahoney - Wednesday, January 7, 2015
Deutsche Bank describes the numbers as a "pleasant surprise," and says ...
- Struggling in U.S., Coach Buys Stuart Weitzman
Marketing Daily, Sarah Mahoney - Tuesday, January 6, 2015
Some experts question whether Coach can juggle any expansion right now. ...
- Hot Spot: Using Personalized Animation, Nike+ Asks You To Outdo You
Marketing Daily, Sarah Mahoney - Tuesday, January 6, 2015
Nike+ members get a motivational treat this year, based on their 20 ...
- Mobile's Best Brands: Walgreens, Home Depot, L'Oreal, Sephora
Marketing Daily, Sarah Mahoney - Monday, January 5, 2015
As marketers continue to pour money into mobile optimization, it's getting hard ...
- Hot Spot: Freshpet Welcomes 2015
Marketing Daily, Sarah Mahoney - Monday, January 5, 2015
We can't say goodbye to the holiday season without one final ta ...
- Hot Spot: Meet Thorax, Pepsi's Four-Bug Metal Act
Marketing Daily, Sarah Mahoney - Monday, January 5, 2015
Today, we begin a new regular feature, shining our spotlight on bra ...
- Forrester: Mobile Is The Anti-Channel
Marketing Daily, Sarah Mahoney - Friday, January 2, 2015
Forrester estimates that less than 4% of businesses are ready to ta ...
- In 2014, Defending Brands Most In-Demand Topic
Marketing Daily, Sarah Mahoney - Friday, January 2, 2015
A look at the year's best-read stories in the realms of retai ...