- Spam Launches Digital Campaign
Marketing Daily, Tanya Gazdik - Thursday, February 28, 2013
Spam's first ever spokescharacter, Sir Can-A-Lot, partners with chef Roy Choi f ...
- Consumer Perception Of Carnival At All-Time Low
Marketing Daily, Tanya Gazdik - Thursday, February 28, 2013
It may be some time before Carnival Cruise Lines' image recovers fr ...
- Airlines Have Room To Improve Online
Marketing Daily, Tanya Gazdik - Tuesday, February 26, 2013
Airlines can improve their conversion from clicks by as much as 2 ...
- Sheba Cat Food Embraces Sustainability
Marketing Daily, Tanya Gazdik - Monday, February 25, 2013
Mars Petcare brand Sheba Entrees for Cats is making sustainability a priori ...
- Samuel Adams To Launch Boston Lager In Cans
Marketing Daily, Tanya Gazdik - Sunday, February 24, 2013
The Boston Beer Co. has spent two years doing sensory research th ...
- Greenies, Banfield, PetSmart Join For Event
Marketing Daily, Tanya Gazdik - Sunday, February 24, 2013
Participating PetSmart stores will host Pet Dental Checkup Days March 2 a ...
- Gold Uses Real Imagery In Campaign
Marketing Daily, Tanya Gazdik - Friday, February 22, 2013
SPDR Gold Shares has launched a new campaign created in partnership wi ...
- Alamo Targets Broader Audience
Marketing Daily, Tanya Gazdik - Wednesday, February 20, 2013
Enterprise Holdings' Alamo Rent A Car is introducing the new Web-based Ala ...
- Hilton, Marriott, Four Seasons: Most 'Relevant' Brands
Marketing Daily, Tanya Gazdik - Monday, February 18, 2013
Hilton, Marriott, and Four Seasons have the highest "conversational relevance" in onli ...
- Sergeant's Enlists Actress For Pet Health Effort
Marketing Daily, Tanya Gazdik - Sunday, February 17, 2013
The emBARK on Pet Health campaign asks pet owners to take ...
- Best Western Focuses On People, Not Perks
Marketing Daily, Tanya Gazdik - Thursday, February 14, 2013
Best Western International is breaking away from the trend of amenity-based advertisi ...
- Pet Owners Love Valentine's Day
Marketing Daily, Tanya Gazdik - Wednesday, February 13, 2013
Pet owners are more likely to celebrate Valentine's Day, according to Exponenti ...
- Purina Debuts Spot During Westminster Show
Marketing Daily, Tanya Gazdik - Tuesday, February 12, 2013
Purina Pro Plan dog food debuted a consumer-generated TV spot during o ...
- Trojan Takes A New Spin On Sex Ed
Marketing Daily, Tanya Gazdik - Monday, February 11, 2013
Trojan is marking Condom Awareness Week with an innovative promotion. The compa ...
- Delta, Starwood Link Rewards Programs
Marketing Daily, Tanya Gazdik - Sunday, February 10, 2013
Delta Air Lines and Starwood Hotels and Resorts Worldwide are linking the ...
- Study Reveals Brands With Loyal Facebook Fans
Marketing Daily, Tanya Gazdik - Thursday, February 7, 2013
A surprising survey reveals that a non-profit tops the list of bran ...
- US Airways Rises To The Top in Customer Loyalty
Marketing Daily, Tanya Gazdik - Thursday, February 7, 2013
US Airways took a giant leap to the top of the he ...
- Sergeant's, Steve Dale Join Forces For Contest
Marketing Daily, Tanya Gazdik - Wednesday, February 6, 2013
Sergeant's Pet Care Products and celebrity pet enthusiast Steve Dale are joini ...
- Bud Scores A Touchdown With Baby Clydesdale
Marketing Daily, Tanya Gazdik - Monday, February 4, 2013
The final results are in, and Budweiser's "Brotherhood" ad featuring its icon ...
- Florida City Offers Decade Of Vacations
Marketing Daily, Tanya Gazdik - Sunday, February 3, 2013
Experience Kissimmee, the tourism marketing arm of Osceola County, Fla., is launchi ...
- Social Media Usage Drives Brand Leadership
Marketing Daily, Tanya Gazdik - Friday, February 1, 2013
Brands with positive scores across multiple social media dimensions have the greate ...