- Big Game Becomes Big Pitch, NFL Asks Viewers For Super Bowl Spots
MediaDailyNews, Tom Siebert - Friday, September 29, 2006
The National Football League will invite fans to pitch ideas for t ...
- Washington Times Executive Arrested For Solicited Sex From Minor
MediaDailyNews, Tom Siebert - Friday, September 29, 2006
Washington D.C. police arrested Randall Casseday, the director of human resources f ...
- RAEL Keeps It Real, Finds Ethnic Listeners Receptive To Radio Ads
MediaDailyNews, Tom Siebert - Friday, September 29, 2006
Black and Spanish-speaking Hispanic radio listeners are more receptive to radio advertisi ...
- Media Execs Agree: Size Matters, But Creativity Matters More
MediaDailyNews, Tom Siebert - Thursday, September 28, 2006
It's no longer size and scale that dictate the success of med ...
- ZenithOptimedia Launches Multicultural Unit
MediaDailyNews, Tom Siebert - Monday, September 25, 2006
ZenithOptimedia USA is the latest media agency to launch a dedicated multicultur ...
- Left-Leaning Think Tank To Dems: Buy Cable
MediaDailyNews, Tom Siebert - Monday, September 25, 2006
A progressive think tank has released a report advising Democrats and oth ...
- DraftFCB Creates New Company With Aggressive Platform: The Big Idea Wins
MediaDailyNews, Tom Siebert - Friday, September 22, 2006
It's a propitious launch date: Jan. 1 is the kickoff for DraftFC ...
- G4 Turns Mel Brooks' 'Spaceballs' Into Animated TV Series
MediaDailyNews, Tom Siebert - Friday, September 22, 2006
One-time computer-gaming geek cable network G4 is hoping the Schwartz is wi ...
- Omnicom Shops Sign Diversity Pact With NYC
MediaDailyNews, Tom Siebert - Thursday, September 21, 2006
Omnicom units BBDO, DDB, Merkley and PHD announced an agreement with t ...
- Showtime's 'White Boyz' Does Urban Stand-Up
MediaDailyNews, Tom Siebert - Thursday, September 21, 2006
Showtime, continuing efforts to upgrade its original-series programming, will launch a 10-episo ...
- FCC Chairman: Investigate Buried Media Reports
MediaDailyNews, Tom Siebert - Wednesday, September 20, 2006
Following Sen. Barbara Boxer's second revelation that Federal Communications Commission officials squelch ...
- Postal Hike Could Spur One Medium: Mail
MediaDailyNews, Tom Siebert - Tuesday, September 19, 2006
With a proposed price increase for postal service looming next spring, o ...
- Merrill Lynch Gives Buy Rating To Omnicom
MediaDailyNews, Tom Siebert - Tuesday, September 19, 2006
Despite Omnicom's setbacks, Merrill Lynch says the company is on track ...
- YouTube Whistleblower Vindicated By Homeland Security IG
MediaDailyNews, Tom Siebert - Tuesday, September 19, 2006
The Department of Homeland Security's inspector general has confirmed some of t ...
- Mediaedge:cia Absorbs Bravo Unit, Forms Hispanic Media Specialist
MediaDailyNews, Tom Siebert - Monday, September 18, 2006
Mediaedge:cia will absorb the media division of Hispanic marketing agency The Bra ...
- Who's Next on Sirius? That's Right.
MediaDailyNews, Tom Siebert - Monday, September 18, 2006
Who's next to get their own music channel on Sirius Radio? Exactl ...
- Desmond's Star Rises, Now Runs Starcom Too
MediaDailyNews, Tom Siebert - Friday, September 15, 2006
Mediavest USA's Laura Desmond is used to accolades. But this one to ...
- TiVo, GroupM Strike Ad, Research Deal
MediaDailyNews, Tom Siebert - Friday, September 15, 2006
DVRs scare advertisers; they worry viewers will skip spots. To placate su ...
- New Editor Means An Ounce Of Prevention Is Worth A Pound Of Brand Options
MediaDailyNews, Tom Siebert - Thursday, September 14, 2006
In a nod to the many challenges that ensue when an establish ...
- New All-Women Talk Radio Net Launched
MediaDailyNews, Tom Siebert - Thursday, September 14, 2006
The male-dominated bastion of talk radio now has some competition--women want ...
- Ex-Fallon Team Brew Up Boutique, Combine Creative, Communication Planning
MediaDailyNews, Tom Siebert - Wednesday, September 13, 2006
Two former Fallon executives with shelves of awards and complementary pedigrees ...
- These Ads Were Made For Walking: Marketers Turn to Psuedo-Cyborgs
MediaDailyNews, Tom Siebert - Wednesday, September 13, 2006
Imagine a love child of the Teletubbies and a marketing-research guru a ...
- Network Upfront Was Flatter, But Scatter Is Fatter
MediaDailyNews, Wayne Friedman, Tom Siebert - Tuesday, September 12, 2006
The upfront ad market may have been a weak affair, with declini ...
- E! To Create In-Flight Channel For US Airways
MediaDailyNews, Tom Siebert - Tuesday, September 12, 2006
U.S. Airways has struck a deal with E! Networks to feature t ...
- McLean Heads Global Development At Mediaedge:cia
MediaDailyNews, Tom Siebert - Monday, September 11, 2006
Acknowledging that consolidation has changed the new business game, Mediaedge:cia has elevat ...
- Print, Electronic Magazine Distributors Strike Partnership
MediaDailyNews, Tom Siebert - Monday, September 11, 2006
It's an agreement that could spur the growth of e-edition subscriptions ...
- Initiative Activates Spengler To New Title, Role
MediaDailyNews, Tom Siebert - Friday, September 8, 2006
In a new war of words on Madison Avenue "activation" appears ...
- Reading, Writing And Algorithmic Tick: Mags Ask Students To Read Online
MediaDailyNews, Tom Siebert - Friday, September 8, 2006
The Magazine Publishers of America has decided to reach key demos whe ...
- CBS Denies Limbaugh's Claims Of 'Promises' To Appear On Show
MediaDailyNews, Tom Siebert - Thursday, September 7, 2006
A spokeswoman for CBS News yesterday denied claims made by Rush Limbau ...
- Direct-Marketing Legend Is No More
MediaDailyNews, Tom Siebert - Thursday, September 7, 2006
Arthur Schiff, the direct-marketing legend who coined the hyperbolically urgent but oft-parodi ...