- MTV Closes Chapter On Ad Sales Saga, Names Close
MediaDailyNews, Wayne Friedman - Thursday, August 31, 2006
Making good on its promise to fill its top ad sales positi ...
- Twentieth Launches Ad-Free Game Show On Fox Stations
MediaDailyNews, Wayne Friedman - Thursday, August 31, 2006
Fox is full of surprises. A group of nine Fox-owned stations, MyNetwork ...
- GM And Other Advertisers Pull Out Of A Racy 'Survivor'
TV Watch, Wayne Friedman - Thursday, August 31, 2006
General Motors' is leaving the "Survivor" chase--but it has nothing to ...
- Couric Slims Down for CBS' Promo Magazine, But Should CBS Be Beefing Up Instead?
TV Watch, Wayne Friedman - Wednesday, August 30, 2006
Feasting on a marketing blitz in taking over "The CBS Evening New ...
- GAO Says White House Anti-Drug Campaign Hasn't Worked
MediaDailyNews, Wayne Friedman - Monday, August 28, 2006
This is your brain. This is your brain on drugs. And th ...
- ABC Pushes Apollo Candy Bar On 'Lost'
MediaDailyNews, Wayne Friedman - Monday, August 28, 2006
Move over, Cadbury and Hershey candy bars. One of your little-known, perha ...
- Even The Emmys Are Bearable With Flick Of A Finger
TV Watch, Wayne Friedman - Monday, August 28, 2006
NBC should wish its Emmys results were a harbinger for business duri ...
- CBS Promo Brings Billboards To Life On Cell Phones
MediaDailyNews, Wayne Friedman - Friday, August 25, 2006
Think "Minority Report" without Tom Cruise. CBS will now add video a ...
- Nielsen: Hispanic, Asian TV Homes Growing
MediaDailyNews, Wayne Friedman - Friday, August 25, 2006
A day after Nielsen Media Research said the overall U.S. TV househo ...
- The CW: Free To Be... Another Network Looking For Green
TV Watch, Wayne Friedman - Friday, August 25, 2006
The dominant color of the new CW network is green. There ...
- Nielsen Raises U.S. Household Estimate Slightly
MediaDailyNews, Wayne Friedman - Thursday, August 24, 2006
Nielsen Media Research says the estimated universe of U.S. TV households wi ...
- Cable Gains In Program Ratings, Wary Of Commercial Ratings
MediaDailyNews, Wayne Friedman - Thursday, August 24, 2006
So what if this season doesn't boast a big broadcast hit? Mo ...
- In Risky Move, 'Survivor' Cast Will Team Up Along Racial Lines
TV Watch, Wayne Friedman - Thursday, August 24, 2006
CBS' "Survivor" is doing whatever any aging reality show needs to ...
- GroupM Adds Another: Mandel -- MediaCom Vet Moves Upstairs
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, August 23, 2006
Jon Mandel, one of Madison Avenue's most colorful and influential media-buying executive ...
- Fox's 'Vanished' and 'Prison Break' Can't Escape Low Ratings
MediaDailyNews, Wayne Friedman - Wednesday, August 23, 2006
Fox's new drama "Vanished" and its returning hit, "Prison Break," kicked o ...
- Media Lesson From Paramount Pictures: Behavior Means Business
TV Watch, Wayne Friedman - Wednesday, August 23, 2006
The movie business, like the TV business, is always about equal amoun ...
- Must Me TV: NBC Mulls Personalization
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, August 22, 2006
All business is personal. Given the surge of personalized TV media, N ...
- Snakes On The Plain: Bland Movie Marketing
TV Watch, Wayne Friedman - Tuesday, August 22, 2006
Internet marketing-wise, "Snakes on a Plane" is more like "Snacks on ...
- Emmy TV Ratings Expected To Tank
MediaDailyNews, Wayne Friedman - Monday, August 21, 2006
The Emmy Awards show had its third-worst ratings ever two years ag ...
- Couric Brings New Colors To Prime-time Network News
TV Watch, Wayne Friedman - Monday, August 21, 2006
Everything about Katie Couric's debut as the anchor of "The CBS Eveni ...
- J&J Does Scatter, Upfront Deals Slower
MediaDailyNews, Wayne Friedman - Friday, August 18, 2006
After its long summer upfront holdout, Johnson & Johnson is stirring. T ...
- 'CBS Evening News' To Simulcast On Web
MediaDailyNews, Wayne Friedman - Friday, August 18, 2006
Fresh off its TV affiliates' deal, CBS has made another major Intern ...
- MTV Video Awards Draws Advertisers
MediaDailyNews, Wayne Friedman - Friday, August 18, 2006
One of MTV's biggest yearly programs, the "Video Music Awards," has sign ...
- TV Eases Pain--But Causes It, Too
TV Watch, Wayne Friedman - Friday, August 18, 2006
It seems that TV can help alleviate the pain of kids w ...
- Customer Satisfaction: Satellite Beats Cable
MediaDailyNews, Wayne Friedman - Thursday, August 17, 2006
Although digital cable services have gained consumers, satellite video providers generally g ...
- Tribune Stations To Air 'SmackDown' Before CW Debut
MediaDailyNews, Wayne Friedman - Thursday, August 17, 2006
In preparation for its new CW affiliation, Tribune Broadcasting is giving ...
- TV Promo Season Goes Into Overdrive
TV Watch, Wayne Friedman - Thursday, August 17, 2006
An initially enticing promo last night from Fox went like this: "Jo ...
- CBS Finds Prime-Time Shows For innertube
MediaDailyNews, Wayne Friedman - Wednesday, August 16, 2006
CBS is stepping up its broadband offerings. It's giving Internet users i ...
- Acme's Core Advertisers Boost 2Q Results
MediaDailyNews, Wayne Friedman - Wednesday, August 16, 2006
Core ad categories helped mid-size TV station owner Acme Communications perk ...
- Bad Celebrity Behavior Brings Good TV Ratings But Questions About News Judgment
TV Watch, Wayne Friedman - Wednesday, August 16, 2006
News flash: Some--but not all--syndicated TV magazine shows are looking for mo ...