- TV Ratings Game: Finding The Break-Even Number
TV Watch, Wayne Friedman - Tuesday, December 16, 2008
Take the emotion and quality out of the equation. Breaking even ...
- TV Marketing Looks To Hot-Foot Program Success
TV Watch, Wayne Friedman - Tuesday, December 16, 2008
It's not about slow-moving show business -- it's about the actual footwea ...
- 'CBS,' 'Eleventh Hour' Perform For CBS
MediaDailyNews, Wayne Friedman - Friday, December 12, 2008
With ABC in rerun mode, CBS had its way with the seco ...
- Testing, Testing: Broadcast, Cable, Syndication, All Differ In Approach
TV Watch, Wayne Friedman - Monday, December 15, 2008
Television is a big testing ground for marketers. But what is t ...
- Sited: NBC Doubles Broadband Video Audience
MediaDailyNews, Wayne Friedman - Thursday, December 11, 2008
NBC may be concerned about network prime-time viewers, but not its broadba ...
- Nielsen: More HDTV Sets, Sports Favorite Viewing
MediaDailyNews, Wayne Friedman - Thursday, December 11, 2008
The Nielsen Co. says almost one-quarter of U.S. television households have high-definiti ...
- DVR Users Skip Spots, But Will Watch 'Relevant' Ones
MediaDailyNews, Wayne Friedman - Thursday, December 11, 2008
New TiVo-based research says that more than 90% of DVR users "almo ...
- Marketing Jay At 10 P.M.: Tell Viewers To Save DVR Playback For Weekend
TV Watch, Wayne Friedman - Friday, December 12, 2008
Jay Leno's move to 10 p.m. has opened up many questions ...
- Hallmark, Nielsen Strike Unique Deal To Measure Baby Boomer Viewers, Purchases
MediaDailyNews, Wayne Friedman - Wednesday, December 10, 2008
Hallmark Channel has struck a first-of-its-kind deal with Nielsen Company's NielsenConnections th ...
- Will SAG Members Give The Authorization To Strike?
MediaDailyNews, Wayne Friedman - Wednesday, December 10, 2008
The Screen Actors Guild has told its 120,000 members they have unt ...
- Is The Poor Economy Tackling Football Before It Gets To The Goal Line?
TV Watch, Wayne Friedman - Thursday, December 11, 2008
What's going on with football this season? NFL says it is cutti ...
- New Leno Show Safe For Advertisers, Branded Deals
MediaDailyNews, Wayne Friedman - Tuesday, December 9, 2008
NBC's move to put Jay Leno in prime time could make ...
- TiVo Launches Ad-Sponsored Pause Menu
MediaDailyNews, Wayne Friedman - Tuesday, December 9, 2008
TiVo, the digital video recorder company, is launching a ad-sponsored "Pause Men ...
- Time-Shifting: Most Shows Get Boost, Some Decline
MediaDailyNews, Wayne Friedman - Tuesday, December 9, 2008
Most TV shows get big boosts from time-shifted viewing. But now, f ...
- NBC's Big Leno Move: Part Misdirection; Part Syndication
TV Watch, Wayne Friedman - Wednesday, December 10, 2008
In football it's called a mis-direction play. In TV, it's called n ...
- NBC Considers Fewer Prime-Time Hours
MediaDailyNews, Wayne Friedman - Monday, December 8, 2008
Jeff Zucker, president/CEO of NBC Universal, in speaking at the UBS Glob ...
- On Board: Canoe Ventures Taps Dennler, Collins
MediaDailyNews, Wayne Friedman - Monday, December 8, 2008
Former Carat executive Bruce Dennler will be rejoined with David Verklin ...
- Leno Will Stay At NBC In Prime Time
MediaDailyNews, Wayne Friedman - Monday, December 8, 2008
Saving on high scripted TV production costs and retaining a valuable asse ...
- NFL Earns Big Numbers For ABC
MediaDailyNews, Wayne Friedman - Monday, December 8, 2008
The end-of-the-season NFL football games are starting to score for some broadca ...
- Futures Market For Trading Movie Stocks? Maybe TV Shows Are Next
TV Watch, Wayne Friedman - Tuesday, December 9, 2008
After years as an entertainment game site, Hollywood Stock Exchange, otherwise kno ...
- Ads Work Best During Escapist TV
MediaDailyNews, Wayne Friedman - Friday, December 5, 2008
Getting your marketing message out in TV newscasts is not as effecti ...
- C3 Ratings Deliver For Nets--But They Aren't Holy Grail
MediaDailyNews, Wayne Friedman - Friday, December 5, 2008
TV networks' advertisers are still getting the benefits of doing deals ...
- Simpson's TV Performance Suffers From Broadcast Erosion
TV Watch, Wayne Friedman - Monday, December 8, 2008
In his latest brush with the law, O.J. Simpson got some headlin ...
- NBC Axes 500 Across All Divisions
MediaDailyNews, Wayne Friedman - Thursday, December 4, 2008
On the heels of Viacom Inc.'s announcement of 850 jobs cut, N ...
- Viacom Cuts Workforce 7%
MediaDailyNews, Wayne Friedman - Thursday, December 4, 2008
Consistent with other media companies' cutbacks, Viacom Inc. is laying off 8 ...
- Hearst Names Sassa Entertainment President
MediaDailyNews, Wayne Friedman - Thursday, December 4, 2008
Former NBC and Turner TV executive Scott Sassa has been named preside ...
- Magna: DVRs To Proliferate By 2014
MediaDailyNews, Wayne Friedman - Thursday, December 4, 2008
The next tech explosion: DVRs will be in nearly half of a ...
- Getting TV Business Gifts At Right Time Of Year
TV Watch, Wayne Friedman - Friday, December 5, 2008
It's that nervous time of year for networks -- time for unexpect ...
- Cox Forms New Media Group, Consolidates Biz
MediaDailyNews, Wayne Friedman - Wednesday, December 3, 2008
Going against the recent media grain of breaking apart businesses, Cox Enterpris ...
- 'Mentalist' Sees Solid Ratings For CBS
MediaDailyNews, Wayne Friedman - Wednesday, December 3, 2008
New strong network shows CBS' "The Mentalist" and Fox's "Fringe" went toe-to-t ...