- Rentrak Expands StationView Essentials Across 17 Markets
MediaDailyNews, Wayne Friedman - Thursday, December 29, 2011
Rentrak continues its move into TV stations' efforts to find viewership measureme ...
- Oscars Push Ad Campaign To Promote Event, Movies
MediaDailyNews, Wayne Friedman - Thursday, December 29, 2011
A new ad for the Academy of Motion Pictures Arts & Scienc ...
- Cable 2011: 'Jersey Shore' Heats Up At No. 1
MediaDailyNews, Wayne Friedman - Wednesday, December 28, 2011
This year's most-watched, regularly scheduled adult non-sports cable TV show has ...
- NBA Slam-Dunks Return To TV
MediaDailyNews, Wayne Friedman - Tuesday, December 27, 2011
NBA fans may have had mixed feelings about the labor disputes ...
- 'X Factor' Sponsors Score Cross-Platform
MediaDailyNews, Wayne Friedman - Saturday, December 24, 2011
Fox's "X Factor" may not have hit the ratings heights as promis ...
- Cable Records Biggest Time-Shifted TV Shows
MediaDailyNews, Wayne Friedman - Thursday, December 22, 2011
When it comes to shows gaining the most from time-shifting, cable ...
- How Actors And Athletes Get Near -- And Over -- The Edge With Their Tweets
TV Watch, Wayne Friedman - Friday, December 23, 2011
Alec Baldwin singlehandedly continues to do some of NBC's best marketing wo ...
- NBA Sweetens Cable Pass To Appease Fans
MediaDailyNews, Wayne Friedman - Wednesday, December 21, 2011
Looking to perhaps curry favor over possible angry TV sports fans, t ...
- 'Idol,' 'Glee' Dominate TV Searches
MediaDailyNews, Wayne Friedman - Wednesday, December 21, 2011
Top-rated TV shows like "American Idol" generally will be the top sh ...
- Entertainment 'Greening': Big Media Should Give Consumers Less Entertainment Waste
TV Watch, Wayne Friedman - Thursday, December 22, 2011
Independently owned Tennis Channel has gotten the better of the big b ...
- IPG Mediabrands Gains TV Efficiencies Via Social Media Data
MediaDailyNews, Wayne Friedman - Tuesday, December 20, 2011
A new deal between IPG Mediabrands and Networked Insights will examine soci ...
- Allbritton: Spot Ads, Revs Dip In '11
MediaDailyNews, Wayne Friedman - Tuesday, December 20, 2011
Midsize TV station group Allbritton Communications delivered some difficult times in fisc ...
- NBC's "Community" looking for community
Raw, Wayne Friedman - Wednesday, December 21, 2011
'Tis the time of year for possible nervous TV cancellations -- wi ...
- Kantar: Q3 Ad Spend Mixed, Cable Spikes
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Kantar Media says U.S. advertising spending continues to slow down -- ju ...
- VeriFone Strikes OOH Deal With NBC TV Group
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Out-of-home media platform VeriFone Systems has struck a new deal with NBC ...
- 2D TVs Best 3D This Season
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Smart TVs -- those 2D TV sets with Internet-access -- are pois ...
- Lessons From Louis C.K.'s Digital Success
TV Watch, Wayne Friedman - Tuesday, December 20, 2011
Louis C.K.'s recent digital comedy event should make the likes of eve ...
- Viewership Steady For Cable, Broadcast Nets
MediaDailyNews, Wayne Friedman - Friday, December 16, 2011
Cable networks and broadcast networks appear to be performing at mostly t ...
- Mobile Shift: Cox Sells Wireless Licenses To Verizon
MediaDailyNews, Wayne Friedman - Friday, December 16, 2011
Joining other major cable operators in looking to dramatically shift the wirele ...
- Azteca America's Upfront: Way Up
Raw, Wayne Friedman - Monday, December 19, 2011
Spanish-language broadcaster Azteca America says its upfront advertising business for the curre ...
- How Will The End Of The First 'X-Factor' Season Affect 'American Idol'?
TV Watch, Wayne Friedman - Monday, December 19, 2011
"The X Factor" didn't do "American Idol"-like numbers this fall -- b ...
- ABC Forecloses 'Home Edition,' Will Not Be Made Over
MediaDailyNews, Wayne Friedman - Thursday, December 15, 2011
One of the better shows for brand entertaiment/product placement, ABC's "Extreme Makeove ...
- PBS Kids: Ratings Rise Attracts New Sponsors
MediaDailyNews, Wayne Friedman - Thursday, December 15, 2011
The PBS Kids programming block says it has seen a strong ratin ...
- TV Budgets Shifting To Video Ad Spend
Online Media Daily, Wayne Friedman - Thursday, December 15, 2011
A 32% rise in digital video advertising dollars coming from TV budge ...
- Getting Siri-ous About TV Remote's Future
TV Watch, Wayne Friedman - Friday, December 16, 2011
Apple's Siri -- the voice recognition interface that helps me make ...
- Major Broadcasters Sign 9-Year NFL Deal
MediaDailyNews, Wayne Friedman - Wednesday, December 14, 2011
NFL football will continue to be big business for the major ...
- Current TV Taps NBC News' Hartnett To Head Marketing
MediaDailyNews, Wayne Friedman - Wednesday, December 14, 2011
Midsize news channel Current TV has made two senior-level marketing appointments. Form ...
- Can Social Media And Mobile Apps Really Change TV Viewing Habits?
TV Watch, Wayne Friedman - Thursday, December 15, 2011
How many different digital services and apps do I need to conne ...
- Burnett, ATV8 Integrate TV WIth Social Platforms
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2011
TV producer Mark Burnett Productions has struck a deal with digital technolo ...
- ABC Ups 3 Ad Sales Execs
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2011
ABC has promoted three executives to senior vice president -- Doug Hochstad ...