- NYTVF Brand Connect Links Marketers To TV Development Projects
MediaDailyNews, Wayne Friedman - Friday, October 19, 2012
The 7-year-old New York Television Festival is looking to get marketers mo ...
- Media Stocks Take Hit In Dow Jones Dip
MediaDailyNews, Wayne Friedman - Friday, October 19, 2012
On a day when the stock market took a somewhat eye-opening dr ...
- When The Talent In Your Entertainment Marketing Plan Goes Rogue
TV Watch, Wayne Friedman - Monday, October 22, 2012
Joaquin Phoenix says the Oscars are somewhat beneath him. "I think it ...
- Global Ad Dollars Up: TV Leads, Internet Rises
MediaDailyNews, Wayne Friedman - Thursday, October 18, 2012
Internet, outdoor, and TV continued to be the top media categories maki ...
- C3 Ratings Vary, Show Gains On Fox, ABC
MediaDailyNews, Wayne Friedman - Thursday, October 18, 2012
Both the C3 and live program ratings for the first week ...
- What Networks Could Learn From Maine Republicans Supporting A Democrat
TV Watch, Wayne Friedman - Friday, October 19, 2012
When Republican-minded political organizations wind up running positive commercials for a Democrat ...
- Media General Wins Big With Political Ads
MediaDailyNews, Wayne Friedman - Wednesday, October 17, 2012
Soaring political advertising sparked another strong showing for Media General. Third-quarter 20 ...
- Most Prime-Time Viewing ON HDTV, Quality An Issue
MediaDailyNews, Wayne Friedman - Wednesday, October 17, 2012
HDTVs are now in three-quarters of U.S. TV homes. But that doesn ...
- Second Presidential Debate Attracts Nearly 14 Mil NBC Viewers, 65 Mil Overall
MediaDailyNews, Wayne Friedman - Wednesday, October 17, 2012
TV viewers for the second presidential debate virtually grew for all participati ...
- Armstrong Loses Marketers, TV Cycling Hopes For No Collateral Damage
TV Watch, Wayne Friedman - Thursday, October 18, 2012
Looking for TV commercials starring Lance Armstrong? There won't be any ...
- More Broadcast Hits Seen Via Time-Shifting
MediaDailyNews, Wayne Friedman - Tuesday, October 16, 2012
Time-shifting of big broadcast network shows continues to climb, looking at t ...
- Marketers Should Micro-Target 'Mass Affluents'
MediaDailyNews, Wayne Friedman - Tuesday, October 16, 2012
Nielsen says "mass affluents," a new segment of wealthy Americans -- tho ...
- Red Bull Jumps Off YouTube: Will Other Marketers Take A Plunge?
TV Watch, Wayne Friedman - Wednesday, October 17, 2012
Jumping up on some big digital numbers, YouTube had 52 million vie ...
- Forecast: TV Ad Revs Growing, Overall Revs To Dip
MediaDailyNews, Wayne Friedman - Monday, October 15, 2012
Global TV advertising revenue will continue to climb, improving 21% from th ...
- Cable Subscribers Stick With Premium Packages
MediaDailyNews, Wayne Friedman - Monday, October 15, 2012
Cord-cutting? That doesn't work for the high-paying cable consumers. A new stu ...
- Twitter As The Second Screen
TV Watch, Wayne Friedman - Tuesday, October 16, 2012
Dick Costolo, CEO of Twitter, wants Twitter be the main "second scree ...
- Social-Media TV Biz Forecast To Hit $256 Bil By 2017
MediaDailyNews, Wayne Friedman - Friday, October 12, 2012
Social media-related TV businesses will grow at a double-digit percent basis ...
- Networks' Social Interactions Rose With VP Debate
MediaDailyNews, Wayne Friedman - Friday, October 12, 2012
The biggest social media interactions on Thursday night were dominated by t ...
- Longtime NBC Ad Executive Gambelli Departs
MediaDailyNews, Wayne Friedman - Friday, October 12, 2012
Longtime NBC advertising executive Marianne Gambelli has departed the company. Her ex ...
- MTV's Young Viewers: Still Finicky, But Now With More Options
TV Watch, Wayne Friedman - Monday, October 15, 2012
Big double-digit rating declines at MTV? I've heard that story before ...
- 2012 Political Ad Spend To Hit $2.7 Bil
MediaDailyNews, Wayne Friedman - Thursday, October 11, 2012
Interpublic's Magna Global unit says there has been a nearly 30% sur ...
- Barclays Revises Ad Forecast, Dips Down
MediaDailyNews, Wayne Friedman - Thursday, October 11, 2012
Barclays Capital analyst Anthony DiClemente has rejiggered his U.S. and TV ...
- CW's 'Arrow' Hits Viewer Mark
MediaDailyNews, Wayne Friedman - Thursday, October 11, 2012
"Arrow," a new CW drama -- one geared to pull in mo ...
- The Economics Of Trickle-Down TV Entertainment
TV Watch, Wayne Friedman - Friday, October 12, 2012
What better way to address the good, the bad and the ug ...
- Broadcast Nets Hit The Median: The Big 4 Are Now 50+
MediaDailyNews, Wayne Friedman - Wednesday, October 10, 2012
Most broadcast networks have seen generally lower viewership for the first t ...
- Syndie Rivalry: 'Phil' Leads, 'Ellen' Chases
MediaDailyNews, Wayne Friedman - Wednesday, October 10, 2012
With nearly the first month of the TV season completed for syndicatio ...
- CW's New Drama: Bullseye?
Raw, Wayne Friedman - Thursday, October 11, 2012
A ray of light for the CW? "Arrow", a new CW dra ...
- YouTube: Not Quite Like Cable TV
TV Watch, Wayne Friedman - Thursday, October 11, 2012
Cable television, look over your shoulder. YouTube is gunning for you. Robe ...
- DirecTV, CBS Renew Programming/Distribution Deal
MediaDailyNews, Wayne Friedman - Tuesday, October 9, 2012
DirecTV and CBS have quietly renewed a long-term deal. The 20-million-subscriber satelli ...
- Gaming Use Brings More Men To TV
MediaDailyNews, Wayne Friedman - Tuesday, October 9, 2012
Although TV prime time and other day-part viewing has been largely dominat ...