Scott Forshay
Member since November 2013Contact Scott- Senior Strategist Mutual Mobile
- http://www.mutualmobile.com/
- LinkedIn: http://www.linkedin.com/in/scottforshay
- Twitter: @scottforshay
- Austin Texas
- 78704 USA
Austin, Texas-based mobile marketing and commerce strategist, specializing in the retail industry segment. Expertise in devising, developing, and executing strategic mobile initiatives for numerous industry heavies focuses on the effective utilization of the mobile medium to enhance the mobile identities of brands. A defining advocate of the mobile 2.0 philosophy and champion of the transformative capabilities of the mobile medium and its role in the emerging marketing (r) evolution from traditional B2C models to a C2B model, where shoppers are empowered with historically unparalleled access to brands, regardless of time, space, or location.
Articles by Scott All articles by Scott
- How Mobile Can Provide Customers A Scrooge-Free Holiday Shopping Experience in
Mobile Marketing Daily on
12/02/2013
Whether it is making checkout more seamless or just helping shoppers handle more of their shopping list in your store, mobile can make the customer shopping experiences deeper and easier.
- 5 Fundamental Flaws In Mobile Marketing Strategies in
Online Media Daily on
01/11/2012
The hyper-connected consumer of today's new digital age has little patience for clutter or noise. Their smartphones have become a re-imagined compass to engage the world. How do marketers keep pace with the medium and utilize it fully?
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