- The Battlefield Of Programmatic vs. Creativity
Around the Net in Real-Time, Tyler Loechner - Friday, March 29, 2013
Today's media buyers are being taken out of the loop because t ...
- FBX News Feed Integration Could Increase RTB Interest
Around the Net in Real-Time, Tyler Loechner - Friday, March 29, 2013
According to The Drum, Facebook's integration of FBX to its news fe ...
- OpenX Gears Up For International Growth With New VP Of Marketing
Real-Time Daily, Tyler Loechner - Friday, March 29, 2013
Online ad exchange OpenX this morning announced the appointment of Matthew Re ...
- Magnetic Taps Feuer From AppNexus
Real-Time Daily, Tyler Loechner - Friday, March 29, 2013
Search retargeting firm Magnetic on Tuesday announced the appointment of Rod Feu ...
- Brace Yourself, New Mobile Is Coming
RTBlog, Tyler Loechner - Friday, March 29, 2013
The "M" in RTM is open to interpretation, and today it mea ...
- Christal Radio Promotes 2 Execs
MediaDailyNews, Tyler Loechner - Wednesday, March 27, 2013
Christal Radio announced the promotion of Kristina Garafalo Goldman to vice presiden ...
- HookLogic Brings RTB To Retail Search Advertising
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 27, 2013
Adotas reported yesterday that HookLogic has launched Retail Search Exchange, an R ...
- Turn's Flextag Features "Point And Click" DDM
Real-Time Daily, Tyler Loechner - Wednesday, March 27, 2013
Cloud marketing platform Turn today announced the launch of Flextag, which t ...
- Real-Time Offline With WideOrbit
Real-Time Daily, Tyler Loechner - Wednesday, March 27, 2013
Advertising management software company WideOrbit today announced a new app for iP ...
- IgnitionOne: Programmatic Display Spend Up 55% YOY
Real-Time Daily, Tyler Loechner - Wednesday, March 27, 2013
According to new research by IgnitionOne, programmatic display spend in the U. ...
- Does The Data Scare You?
RTBlog, Tyler Loechner - Wednesday, March 27, 2013
As RTM Daily reported last week, Booyah Advertising has implemented an in-hou ...
- More To The "B" Than Bidding and Buying
Around the Net in Real-Time, Tyler Loechner - Monday, March 25, 2013
The "B" in RTB most commonly stands for "bidding" and "buying," b ...
- Australian Publishers Preparing To Launch RTB Exchange
Around the Net in Real-Time, Tyler Loechner - Monday, March 25, 2013
According to AdNews, four of Australia's big online publishers - Fairfax Medi ...
- Pitting RTB Against Traditional Display
Around the Net in Real-Time, Tyler Loechner - Monday, March 25, 2013
Econsultancy broke down some of the basics on RTB today, defining t ...
- Tibco Acquires Maporama
Around the Net in Real-Time, Tyler Loechner - Monday, March 25, 2013
TechCrunch reported today that Tibco Software has bought Maporama Solutions, a Fren ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Monday, March 25, 2013
"The efficiency of programmatic access combined with advanced yield optimisation capabilities creat ...
- Smartclip Launches SmartX Platform For Video
Real-Time Daily, Tyler Loechner - Monday, March 25, 2013
Smartclip last week launched SmartX Platform, a programmatic video ad platform whi ...
- Adding To The "Real-Time Marketing" Snowball
RTBlog, Tyler Loechner - Monday, March 25, 2013
One of the nice things about the ambiguous "real-time marketing" term ...
- The Traps of RTB
Around the Net in Real-Time, Tyler Loechner - Friday, March 22, 2013
In an article today, Adotas spelled out four hidden pitfalls of RT ...
- RTB Opens Doors For "Lean" Marketing
Around the Net in Real-Time, Tyler Loechner - Friday, March 22, 2013
Marketing Profs this week wrote an article that says that real-time biddi ...
- WeatherFX Creates Two New VP Positions
Real-Time Daily, Tyler Loechner - Friday, March 22, 2013
WeatherFX, a division of The Weather Company, this week added two executiv ...
- Ex-Centurion Holdings CFO Joins 24/7 Media
Real-Time Daily, Tyler Loechner - Friday, March 22, 2013
WPP Digital's marketing tech company 24/7 Media this week announced that Christi ...
- Martini Media's Brand Wins ARF "Great Mind" Award
Real-Time Daily, Tyler Loechner - Friday, March 22, 2013
Skip Brand, CEO of Martini Media, won the "Great Mind Innovation Awar ...
- RTB Month In Review: February 2013
RTBlog, Tyler Loechner - Friday, March 22, 2013
It's ironic that a real-time blog would be blogging about the mon ...
- Google Drive Realtime API Launches
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 20, 2013
TechCrunch reported yesterday that Google announced the launch of Google Drive Realti ...
- Defining What Could Define The Future: Programmatic Advertising
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 20, 2013
Forbes today interviewed Gurbaksh Chahal, founder, chairman, and CEO of RadiumOne. ...
- Real-Time Marketing Now A "Brand Imperative"
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 20, 2013
According to ClickZ, the answer to the chicken-or-egg scenario between social networ ...
- Weborama Disappointed With 2012 Revenue
Real-Time Daily, Tyler Loechner - Wednesday, March 20, 2013
Weborama, a European provider of online ad solutions, has announced their annu ...
- TubeMogul Expands In France, Integrates With StickyXchange
Real-Time Daily, Tyler Loechner - Wednesday, March 20, 2013
New ad inventory continues to open up for programmatic buying and selli ...
- Booyah Implementing In-House RTB Trading Desk
Real-Time Daily, Tyler Loechner - Wednesday, March 20, 2013
Full-service digital agency Booyah Advertising this week announced plans to implement ...