Around the Net
FBX News Feed Integration Could Increase RTB Interest
- The Drum, Friday, March 29, 2013 2:57 PM
According to The Drum, Facebook's integration of FBX to its news feed could "accelerate" the interest in RTB, increasing the amount of premium inventory available on the exchange. Additionally, "some agencies believe that opening up the ability to serve Exchange-delivered ads within the news feed could help boost spend in the RTB space in general," wrote The Drum.
