Booyah Implementing In-House RTB Trading Desk
Full-service digital agency Booyah
Advertising this week announced plans to implement an in-house real-time bidding (RTB) trading desk. Additionally, Booyah announced that Matt Thompson will be brought on board as director of RTB
trading. Thompson previously worked as a Senior Manager for Booyah from 2007-2008.
"We decided the time was right to bring RTB trading in-house and we knew straight away that Matt had the unique skill set to build out this program," stated Booyah President Troy Lerner. Booyah clients will be able to programmatically buy audience-based display, video, and mobile inventory through premium partners and private exchanges.
Thompson stated that Booyah has always been focused on data-driving advertising, and that focus is what brought him back to the company.
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