- [x+1] Adds 'KeyChain' To DMP For Offline Data Onboarding
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
[x+1] on Wednesday announced the launch of KeyChain, an extension of i ...
- Putting Programmatic In Context
RTBlog, Tyler Loechner - Wednesday, June 25, 2014
Is "context" -- the content of an ad in relation to t ...
- Cadreon Australia Buying Half Of Video Ads Via 'Programmatic Direct'
Around the Net in Real-Time, Tyler Loechner - Monday, June 23, 2014
AdNews has reported that Cadreon, the trading desk of IPG Mediabrands, ...
- Comcast Could Shake Up 'Programmatic TV'
Around the Net in Real-Time, Tyler Loechner - Monday, June 23, 2014
AdExchanger has posted an article outlining how Comcast could "upset the programmat ...
- Tremor Appoints Caine To Board Of Directors
Real-Time Daily, Tyler Loechner - Monday, June 23, 2014
Paul Caine, the recently appointed CRO of Bloomberg Media Group, has be ...
- Audience Targeting In Video Takes Off: Rocket Fuel Unveils Guaranteed Model Featuring Nielsen, comScore Ratings
Real-Time Daily, Tyler Loechner - Monday, June 23, 2014
Rocket Fuel on Monday announced the launch of Audience Guarantee, a n ...
- Viewability The Next Battle As Brands Eye Programmatic
RTBlog, Tyler Loechner - Tuesday, June 24, 2014
Ad fraud is a big problem in digital advertising, but the optimi ...
- Global Launches Audio Exchange, Eyes Inclusion Of Programmatic
Around the Net in Real-Time, Tyler Loechner - Friday, June 20, 2014
Global, a London-based commercial radio group and home to Global Radio, h ...
- LiveRail Opens Office In Germany, Names Benning MD
Real-Time Daily, Tyler Loechner - Friday, June 20, 2014
LiveRail, a video advertising supply-side platform (SSP), on Friday announced the openi ...
- Apsalar Exits Mobile DSP Space To Double Down On Measurement
Real-Time Daily, Tyler Loechner - Friday, June 20, 2014
Less than one year after entering the mobile programmatic space, data platfo ...
- DigiTrust Launches, Aims To Standardize User ID
Around the Net in Real-Time, Tyler Loechner - Thursday, June 19, 2014
Twenty companies in the advertising technology space have come together to laun ...
- Viewability As A Currency Grows Up; RealVu Launches In-View Only Exchange
Real-Time Daily, Tyler Loechner - Thursday, June 19, 2014
RealVu, an analytics firm, on Thursday announced the launch of the Real ...
- Drawbridge Taps LiveRail For Pre-Roll Video
Real-Time Daily, Tyler Loechner - Thursday, June 19, 2014
Drawbridge, a cross-device ad platform, on Thursday announced a partnership with LiveRai ...
- Google Buys Video Ad Firm mDialog, Will Integrate With DoubleClick For Publishers
Real-Time Daily, Tyler Loechner - Thursday, June 19, 2014
Google on Thursday announced it has acquired mDialog, a video advertising a ...
- M&A: Measurement and Attribution
RTBlog, Tyler Loechner - Friday, June 20, 2014
Or media and attribution. Or maybe even measurement and accountability. Pick a ...
- Havas, Nugg.ad Team For Programmatic Campaigns In Poland
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 18, 2014
Havas Media has partnered with nugg.ad, an audience targeting firm, to he ...
- 'Agency Disruption' A Programmatic Trend?
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 18, 2014
Econsultancy has posted an article exploring some of the trends seen ...
- BBC Worldwide Using Google To Sell Video Ads
Around the Net in Real-Time, Tyler Loechner - Thursday, June 19, 2014
Beet.TV has noted that Google is one of the platforms BBC Worldwi ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Wednesday, June 18, 2014
[Company 1] today announced that [Company 2] is utilizing the high-performance in-memo ...
- Vdopia Opens Shop In Germany, Australia; Hires 3
Real-Time Daily, Tyler Loechner - Wednesday, June 18, 2014
Vdopia, a mobile video advertising firm and supply-side platform (SSP), on Wednesd ...
- SpotXchange Doubles Down On Fraud Protection With DoubleVerify Partnership
Real-Time Daily, Tyler Loechner - Wednesday, June 18, 2014
SpotXchange, a digital video ad marketplace, on Wednesday announced a partnership wi ...
- VivaKi Gains Additional Data For AOD Through Datonics Partnership
Real-Time Daily, Tyler Loechner - Thursday, June 19, 2014
Publicis Groupe's VivaKi this week announced a partnership with Datonics, an onli ...
- Fliphound Brings Manual Real-Time Bidding To DOOH
RTBlog, Tyler Loechner - Thursday, June 19, 2014
Automation and "real-time" marketing are seeping into every corner of the ...
- GroupM's Exit From Open Exchanges Highlights Desire For Quality
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 17, 2014
GroupM's desire to exit open ad exchanges by the end of 20 ...
- SunTrust Says Twitter Is A 'Buy,' And MoPub Is The Reason Why
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 17, 2014
SunTrust Robinson Humphrey has Twitter stock listed as a "Buy" with ...
- Clypd Unveils New API For Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 17, 2014
Clypd, a programmatic TV ad platform, on Tuesday announced the launch ...
- WPP Taps Factual For Location-Based Data
Real-Time Daily, Tyler Loechner - Tuesday, June 17, 2014
WPP's The Data Alliance, and Factual, a location data platform, on Tuesd ...
- Eyeota Brings Audience Segments To Programmatic Buyers In Australia
Real-Time Daily, Tyler Loechner - Tuesday, June 17, 2014
Eyeota, a data management firm for marketers across Europe, Asia-Pacific and Australi ...
- TEG Talks: A New Video Series From Adap.tv
Real-Time Daily, Tyler Loechner - Tuesday, June 17, 2014
AOL's Adap.tv on Tuesday launched a new video series dubbed TEG Talk ...
- Ad Tech's Impact On Competition: Real-Time With MultiView's Ben Maitland
RTBlog, Tyler Loechner - Wednesday, June 18, 2014
Marketers taking programmatic ad technologies in-house has been a growing trend a ...