Dan Roche

Articles by Dan All articles by Dan

• User-Generated Video Moves To Biz World With Self-Service Tools in Video Insider on 01/20/2014
  

  For more than a decade, video has played a role in enterprise presentations, training, meetings and conferences. However, over the past few years, enhanced technology, lower prices and advanced knowledge have created a ground swell in enterprise self-service video. These self-service video tools allow business users to use webcams, video conference units and onsite encoders to quickly conceive, create and broadcast video events to nearly any size audience.

• 'Tis the Season: Top Tips for Managing Customer Gift Giving  in MarketingTools: CRM on 11/26/2013
  

  Every year, the holidays seem to come earlier and earlier and now they are approaching fast. As a business owner, it's important to get ahead of planning as there are several big decisions and considerations when it comes to how to approach the holiday season. Whether its holiday parties or corporate gift giving, the holiday season is an important time to show appreciation for employees and clients alike, but it can be tricky. There are cost dilemmas, the challenge of finding the right, gender-neutral gifts and ethical considerations as to what is appropriate to give and receive.

• Online Video For Holiday Marketing  in MarketingTools: CRM on 11/05/2013
  

  While the holiday season is a time to spend with family and friends, it is also a prime opportunity for companies to reach their customers. As the number of online videos produced and viewed increases and the use of video capabilities on social media platforms like Instagram and Vine grows, online video continues to be an ideal format to engage with customers.

• I've Got News For You: Refresh The Newsroom To Engage Customers  in MarketingTools: CRM on 10/02/2013
  

  How many vendor emails did you receive this morning? How many messages are filling your voicemail? Sometimes someone will get lucky and catch you at the right time, but more often than not, you'll research companies and contact them on your terms when your business requires service.

• Do Premium Services Result In Premium Customer Relationships? in MarketingTools: CRM on 09/03/2013
  

  In today's economy, people want to obtain the most value for their money: special offers, buy-one-get-one-free sales and websites dedicated to deals and steals abound. I can't even imagine my inbox without daily emails from Groupon or Living Social. However, even amid all of this cost-conscious activity, companies are still up-charging their clients for premium services.

• It Starts With Employees  in MarketingTools: CRM on 08/06/2013
  

  I have written several CRM articles detailing technologies and strategies for improving customer relationship management (CRM) including the use of webcasting, ways to improve your brand website and conference presentations. However, it may be important to take a step back, and address the fact that CRM really begins with your employees.

• Always Be Networking  in MarketingTools: CRM on 07/02/2013
  

  While many sales folks tout the expression "always be closing," I think that the phrase "always be networking" should also be included in the sales vernacular.

• Chat Relationship Management  in MarketingTools: CRM on 06/04/2013
  

  Just as texting has become more common than placing a phone call, communicating via social media and through chat functions is slowly replacing email in many situations. In addition to using Facebook, Twitter and LinkedIn, tools like Podio, Yammer and Chatter are becoming more prevalent for business communication. So, why are chat capabilities and real-time communication so important for enterprises?

• Infographics Help Customers Relate To Your Company And Ideas  in MarketingTools: CRM on 05/07/2013
  

  Mention statistics and data to most people, and they will quickly lose interest. Present this information as an infographic and suddenly those "boring" figures become eye-catching, interesting and a way to stimulate client conversation. While many people may poke fun at USA Today's highly visual presentation of the news, it was ahead of the infographic curve with its "Snapshots" that provide easy-to-read statistical graphics.

• Client Communication: Cut The Clutter And Maximize Your Message  in MarketingTools: CRM on 04/02/2013
  

  Aggregated. Summarized. Concise. These terms are referenced more often than not with regard to digesting news. Then there's the issue of what digital platform you're using to consume information. Smartphone? Tablet? Desktop computer?

Comments by Dan All comments by Dan

• Communicating With The Always-Connected Customer by Dan Roche (MarketingTools: CRM on 01/02/2013)
  

  Thanks for the feedback. I think one of the biggest hurdles right now is to set the right expectations. Like you mention, we have access to so much information about our existing and potential customers. We all need to learn everything we can about our target prospects and hit them with custom content. I think the days of spray hitting everyone are over. You not only need to learn about your prospects, but you also need to 'give' them something. Case studies, segmented information, involvement in charitable work, etc. It's all about creating the connection. You need them to follow you. 75%+ of the sales process is completed by the time you get to talk to them. You need to keep your image, brand and reputation on point.

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