william jennings

Member since September 2014Contact william

Can Programmatic Be Pharma-Friendly? in Marketing: Health on 09/09/2015
Pharmaceutical companies are finding the notion of programmatic marketing a lot more palatable these days. In fact, some of them are jumping in with both feet. Some pharma brands have hired dedicated managers of programmatic ad buying. ExL Pharma hosted its Life Science Programmatic Buying Summit in August to help professionals from pharmaceutical, biotechnology, medical device and generic research companies sharpen learn how to adopt programmatic buying within their organizations. And trading desks are seeing significant budgets from big pharma come their way.
To Save The Ad Industry, Diversify Targeting in Programmatic Insider on 04/16/2014
Not too long ago, Will Doherty speculated what digital advertising will be like once cookies are past their peak.There's no doubt that cookie pools are shrinking, driven (per Doherty) by the consumer's move to mobile. To market at scale, he envisions tracking mechanisms in all mobile -- and eventually all household -- devices. In other words, the alternatives will function pretty much like today's cookies. With all due respect, device type tells just a part of the story of the shrinking cookie pool. The ad industry likes to say that our top priority is listening to the consumer. If that's really the case, then it's time to acknowledge the consumer's growing discontent with behavioral targeting.

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