Steve Gershik

Member since November 2014Contact Steve

Steve is the Chief Marketing Officer of Swrve, a mobile marketing automation company.

Extending The TV Experience To Second Screens in Marketing: Entertainment on 11/06/2014
Walk into any living room in the U.S. today, and it's nearly impossible to see someone just focusing on a TV show. We've grown accustomed to multitasking - texting while watching, playing on an app or commenting in real-time on what we're watching on Twitter and Facebook - half-engaged with the content on the main screen. For entertainment marketers, this poses a challenge. How to engage viewers when their focus is only partially on the content the networks are producing?

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