• Copa America Centenario: Satiating Fans And Brands
    Last week, soccer fans around the world cheered on their favorite North and South American teams as Copa America Centenario kicked off in Santa Clara's Levi's Stadium. Played for the first time ever in the United States, the centennial anniversary edition of Copa America is not only the biggest soccer event happening this year-it's one of the biggest soccer events to hit the country in more than two decades.
  • A Perfect Trifecta For Live-Streaming: Video, Image, Messaging
    In the past week, I've been talking with a lot of my marketer and ad-tech friends across Silicon Valley and Madison Ave. Much of the conversation starts with, "Did you see Mary Meeker's 2016 Internet Trends Report?" "What do you think?" Of course, I've seen it! My hunch is that nearly everyone reading this post has seen it, at least in some part. Meeker's annual report is akin to everyone waiting eagerly to see if Punxsutawney Phil will see his shadow every year. Of course, Meeker's report has much more accurate prognostications than the weather predictions of a furry rodent.
  • Are TV Companies Adapting Fast Enough To The Changing Entertainment Landscape?
    Facebook and Twitter have been pounding the pavement in Hollywood in an arms race to acquire rights to stream live television programming.
  • If You Build It, They Will Be A-mazed
    After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn't considered corn. (Corn-y, yes, but that's not what I'm talking about.) For sheer visual delight and true consumer interaction, you really cannot beat a 40-acre, custom-designed maze created in a giant cornfield. And The MAiZE, based in Spanish Fork, Utah, is the world's largest maze consulting and design company, having helped connect farmers and sponsors to create unique mazes for such brands and organizations as American Idol, the Super Bowl, the Obama presidential ...
  • Why Entertainment Marketers Have An Advantage With Experience Marketing
    There are two things every brand has to do to stay ahead in the age of audience-centric marketing: 1. Create experiences for consumers, 2. Make sure they're ones people actually want to share.
  • Podcasting? Why Now?
    Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?
  • A Step-by-Step Guide To Product Marketing Like Beyonce
    Beyonce may be one of the greatest icons of our time, but she's done more than create phenomenal music. She's all but disrupted the traditional album release cycle.
  • Marvel - A Marketing Civil War Or A Revolution?
    Last weekend, I was among the throngs of people that went to see "Captain America: Civil War," the latest installment from Marvel (Disney). As usual, the movie was packed with great visual effects, a decent story line and, of course, a great set-up for the next installment that will assuredly come out in the next 12-18 months.
  • The Tweets Heard Round The World
    "Everyone has made mistakes. I just make them in public."
  • What All Marketers Can Learn From Entertainment Campaigns
    You aren't supposed to mix business with pleasure - or any emotion, for that matter, since things can get messy. Sometimes that's true, but, overall, emotion has earned a bad reputation, when really it's at the heart of marketing.
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