• Summer Plans? Beach, Road Trips And Mobile Binge Viewing
    There's a billion-dollar opportunity in the palm of your hand: the marriage of addressable TV content and mobile binge viewing. We've all seen or heard about the latest "Internet Trends" report from Mary Meeker, calling out yet again the disparity between mobile time spent and ad/marketing dollars invested. But it feels like we have this conversation every year. How many more seasons will pass before content producers and brands catch up to the opportunity? Mobile consumption isn't about to slow down.
  • What Was Old Is New Again: Pokemon Is Back
    I never played Pokemon when I was young and never really understood what the craze was about. And while I'm not among the millions in the United States who have downloaded the Pokemon Go app, I love what Pokemon Go represents for the brand and enthusiasts. What started as a simple game from Nintendo over 20 years ago and gained a lot of followers among kids and tweens worldwide has now revived the brand with a location-based, augmented reality app. And unless you live under a rock, you will have no doubt seen the news across nearly every media outlet. ...
  • Learning While Lounging: Six Great Beach Reads About PR And The Media
    Summer has officially kicked into high gear, which means the search is on for the perfect beach read. Of course, this always presents a problem-how to relax without looking mindless, and how to keep up with your industry without ruining a restful day at the shore? I have the perfect solution: Six books that are great page-turners, while offering real insights into PR, marketing, and the media-even if sometimes by negative example! Leave the how-to manuals and motivational pamphlets for September; right now, we're going to breeze through novels and memoirs (and just happen to pick up a few pointers ...
  • Don't Let Great Content Die On The Social Vine
    The days when marketers could strike the viral lode with their latest Facebook post, YouTube video or "tweet in the dark" are yesterday's success stories. Today, viral happens when marketing dollars are invested in social platforms as media outlets.
  • Bring Out The Entertainer In Your Audience With Interactive Video Campaigns
    What do entertainment marketers get when they cross video marketing with user-generated content? An audience full of social stars just dying for their next close-up.
  • Copa America Centenario: Satiating Fans And Brands
    Last week, soccer fans around the world cheered on their favorite North and South American teams as Copa America Centenario kicked off in Santa Clara's Levi's Stadium. Played for the first time ever in the United States, the centennial anniversary edition of Copa America is not only the biggest soccer event happening this year-it's one of the biggest soccer events to hit the country in more than two decades.
  • A Perfect Trifecta For Live-Streaming: Video, Image, Messaging
    In the past week, I've been talking with a lot of my marketer and ad-tech friends across Silicon Valley and Madison Ave. Much of the conversation starts with, "Did you see Mary Meeker's 2016 Internet Trends Report?" "What do you think?" Of course, I've seen it! My hunch is that nearly everyone reading this post has seen it, at least in some part. Meeker's annual report is akin to everyone waiting eagerly to see if Punxsutawney Phil will see his shadow every year. Of course, Meeker's report has much more accurate prognostications than the weather predictions of a furry rodent.
  • Are TV Companies Adapting Fast Enough To The Changing Entertainment Landscape?
    Facebook and Twitter have been pounding the pavement in Hollywood in an arms race to acquire rights to stream live television programming.
  • If You Build It, They Will Be A-mazed
    After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn't considered corn. (Corn-y, yes, but that's not what I'm talking about.) For sheer visual delight and true consumer interaction, you really cannot beat a 40-acre, custom-designed maze created in a giant cornfield. And The MAiZE, based in Spanish Fork, Utah, is the world's largest maze consulting and design company, having helped connect farmers and sponsors to create unique mazes for such brands and organizations as American Idol, the Super Bowl, the Obama presidential ...
  • Why Entertainment Marketers Have An Advantage With Experience Marketing
    There are two things every brand has to do to stay ahead in the age of audience-centric marketing: 1. Create experiences for consumers, 2. Make sure they're ones people actually want to share.
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