• The Tweets Heard Round The World
    "Everyone has made mistakes. I just make them in public."
  • What All Marketers Can Learn From Entertainment Campaigns
    You aren't supposed to mix business with pleasure - or any emotion, for that matter, since things can get messy. Sometimes that's true, but, overall, emotion has earned a bad reputation, when really it's at the heart of marketing.
  • What MVP Von Miller and Donald Trump Have In Common This Year
    2016 has been a pivotal year so far for marketers who want to align themselves with live TV viewing. We've had the usual ratings monsters like The Oscars and Super Bowl 50, but also some slightly less expected moments like Grease: Live! and the finale of American Idol. With the TV Upfronts and the Digital NewFronts coming up, I thought I'd share a few learnings around how marketers can best capitalize on much-anticipated live TV events.
  • Co-viewing's Long Journey Since The Days Of 'When Harry Met Sally'
    Remember that scene in When Harry met Sally when Harry and Sally are watching Casablanca from bed in their respective apartments? They were co-viewing and on the phone and discussing the scene. Co-viewing movies has come a long way since then!
  • What's In A Name?
    Do celebrity endorsements help presidential candidates?
  • Not All Video Content Is Equal
    Waiting in line for anything today has its benefits - for most it's a head down opportunity to catch something new on Instagram, Snapchat or a Facebook feed. Digital video content - mobile in particular - is having its moment. And I believe it will last for a long time to come.
  • Entertainment Marketers: How To Stand Out Without Selling Out
    The notorious "casting couches" you hear about in stories of old Hollywood are a thing of the past, but there are still those eager to make a buck off performers desperate for a shot at their big break. Just as there are unsavory sites trolling marketers desperate to attract attention online.
  • So You Want To Develop An App? Here's How To Make Sure People Will Use It
    From video streaming moguls like Netflix and HBO to social media giants like Facebook, entertainment companies are developing apps in droves, and consumers are spending a good chunk of their time on them. But despite the growing number of apps in the marketplace, smartphone users access on average about 27 apps per month, with 70% of total usage coming from the top 200 apps. What does this mean? Millions of apps flood the app store every day, but users aren't changing their preferences. Competition is getting stiffer, and it's getting more and more difficult to stand out from the crowd.
  • Gen Z At The Movies: Re-imagining The Cinema Experience
    The power of The Force is a very good thing for millions of fans, and especially for Hollywood and movie theaters. In 2015, thanks in large part to Star Wars: The Force Awakens, U.S. box offices reached record revenue of $11 billion. And analysts predict that stocks for theater operators like AMC Entertainment will also enjoy the "Star Wars bump."
  • Picture Perfect: Great Photography Is Key To A Great Campaign
    The Beatles crossing Abbey Road. Celebrities with milk mustaches. The GEICO gecko standing on two legs. Photos may be worth a thousand words, but they can also be worth a million bucks. That's why it's so important to invest in great and creative photography for entertainment PR and marketing campaigns. Here are a few things I've learned over the years (sometimes the hard way).
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