• The Art Of The Pitch
    What five cinematic salesmen can teach PR students about pitching stories.
  • 'Aquarius' Points to New Age of Television Marketing
    Something rather profound happened at NBC this summer, and advertisers would do well to pay attention. The network made broadcast TV history in May when it debuted the critically acclaimed crime-drama "Aquarius" and immediately made all 12 episodes available for online streaming.
  • ESports - Rated 'E' For Everyone
    The term "eSports" - like the terms "millennial," "live-tweet," or "binge-watch" before it - is one whose usage no longer requires a definition. This isn't another article that implies that you need to have eSports defined in layman's terms for you before you continue reading. This is the article that knows that you, like millions of other Americans, already know about eSports.
  • Harnessing The Power Of TV Fandoms To Create A Hit Show
    In this age of cultural obsession, entertainment marketers are in a rare, enviable position. They operate in a vertical where genuinely passionate television fandoms form unbelievably quickly, sometimes in a matter of weeks. By understanding the TV fandom phenomenon, the importance of investing in this group, and how doing so can empower fans to feel like part of something bigger, marketers can drive evangelism, and ultimately tune-in.
  • Apple Music - Is 11 Million Bragging Rights?
    Apple Music debuted a little over a month ago as the newest cool kid on the music block. Just one month later, Apple announced the service had scooped up 11 million trial members.
  • How Secondary Audiences Are A Summer Blockbuster's Secret Weapon
    It's no secret that most summer blockbusters already have built-in audiences that virtually guarantee box office success. Studios wouldn't green-light a budget upwards of $150 million otherwise.
  • A Real Education: Teaching Students The True Lessons Of PR
    This month, I will head back to school to teach a course on entertainment PR at California State University, Fullerton (CSUF), a class I've taught off and on for 20 years. I'm looking forward to being back on a college campus; I enjoy the positive energy surrounding a place for higher learning.
  • Jurassic World's 'Atmospheric' Marketing Roar
    I took one peek at the interactive map of Isla Nublar and lost myself in Jurassic World. The map of the island, home to the dinosaur theme park, is part of an imaginative and immersive website created to draw us in - and lose ourselves - in summer's biggest blockbuster so far.
  • Minions, Minions, Everywhere
    While the new movie "Minions" was not the most critically acclaimed movie so far in 2015, it has a good chance of being the biggest box office hit. In its first weekend, it pulled in a reported $115.2 million in North America alone, making it the second-largest opening for an animated film in history. The early success of the movie can be attributed in large part to a huge marketing push by Universal Pictures.
  • 3 Ways Entertainment Marketers Can Better Engage Their Fans On Social Media
    Some of the most popular social media accounts belong to entertainment brands - celebrities, TV shows, movies, entertainment media - the list goes on. These brands have built up large, loyal followings by sharing lots of great content on social media. These brands resonate well on visually focused channels like Instagram, Tumblr and Snapchat, and on social hubs like Facebook and Twitter.
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