• Monetizing YouTube As A Brand: Lessons To Success Are Right Behind You
    YouTube is omnipresent and far ahead of the others to serve as the de facto platform for brands. However, what it offers, beyond the other de facto platforms to reach consumers, is that it houses the opportunity to serve as a platform for your brand's monetization. Sound familiar? Yes, we see history replay itself over the years. Just as the blogging industry upended the digital publishing and web publishers disrupted traditional publishing.
  • 2014 Box Office Low And Video Streaming's March
    Did you notice that there have been shorter lines and less-crowded theaters in the last year? If so, you noticed a trend that has continually grown for 20 years. Reports show that the number of moviegoers in the United States slipped to an all time low 2014. While the National Association of Theater Owners is still finalizing 2014 numbers, early estimates show attendance is down 6% from the previous year.
  • Resolutions - 'That's Entertainment' Edition
    New Year's resolutions tend to be super-personal. I mean, obviously. We create them to make ourselves happier-healthier-more productive-less lazy-generally better human beings, so resolutions often focus on eating, exercise, non-procrastinating and other self-improving activities. But I have a job to do here: I write about entertainment marketing, so my resolutions are going to focus on how I - and, hopefully, you, too - can do that job better. And if we're lucky, we can enjoy some entertainment of our own along the way.
  • How To Rock A Broadcast Event Takeover
    Did you watch the American Music Awards last month? Beyond the over-the-top performances and industry fanfare, one common theme that couldn't be missed was how Chrysler, in partnership with Interscope Records, owned the sponsorship of the event. With five custom videos, featuring Eminem, Fergie, Gwen Stefani, and Phillip Phillips, and an on-stage 1965 Chrysler 300 low rider, there was no questioning the relationship between Chrysler and ABC.
  • A Holiday Wish For Video Streaming Services
    A few weeks back, I wrote a post about the growing dominance of streaming video and HD mobile offerings from providers such as Netflix, Hulu and HBO and the rapidly growing use of mobile devices to watch high quality video on the go. Several recent articles on the topic and the evolving strategies playing out continue to make this an exciting race to watch.
  • With Facebook Video Revolution, Online Video Could Surpass TV Sooner Than You Think
    With the fragmentation of media coupled with elusive audiences, marketers are clamoring for platforms that can help them navigate the nuances of today's ever-changing landscape. Online video presents the perfect elixir for brands looking to drink from the fountain of Madison Avenue as well as the gateway to Millennials - the Holy Grail for advertisers.
  • When The Student Becomes The Teacher
    One of the joys of teaching a college course is the chance to meet bright students whom you know will go on to successful careers. Such is the case with Vanessa Kromer, vice president of communications for Nederlander Concerts. When I met her 20+ years ago, she was a bright, energetic student in my entertainment PR class at California State University Fullerton. Today, she's a smart and savvy executive more than capable of teaching that same class.
  • Could Mobile Video Be The New Out-of-Home Media For Today's Generation?
    Now that we've had our fill of turkey, cranberry sauce, family and football, it's time to discuss the change that signals the real coming of winter here in Los Angeles - the home of all things entertainment. I'm not talking about the cooler air - although temperatures in the low 60s do send us Angelenos in search of scarves and gloves - I'm talking about the onslaught of the fall and winter TV billboards.
  • Over-The-Top Subscriptions From HBO And Showtime ... Let The Digital Campaigns Begin
    It's not surprising that HBO and Showtime finally announced that they'll be offering subscription services independent of long-standing relationships with cable TV providers. There are millions of households in the US, and many more around the globe, that have broadband access but no cable. And generational shifts, combined with the proliferation of relatively cheap bandwidth, point to those numbers growing. Additionally, tracking of pirated content over the last year indicates that shows such as HBO's Game of Thrones have a massive level of interest, much broader than those with licensed access.
  • High-Res Streaming Video In Your Pocket And A Battle Royale
    Did you know that Netflix has over 50 exclusive shows available on its streaming service? In addition to having more shows available than Hulu Plus and Amazon, it has incredible original content such as "House of Cards." Netflix continues to innovate and adapt to a market that where cord-cutting is accelerating and where consumers want more options and they want it delivered on their mobile devices.
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