• Holiday And Event Marketing Madness
    The major gift-giving seasons certainly make sense for brands to focus on selling all sorts of merchandise, so having solid holiday marketing plans in place by the end of the summer is essential.
  • Forget Brackets. March Madness Predictive Analytics Are Most Useful For Marketers
    There's never more interest in predictive analytics than around March Madness, when fans are looking for whatever edge they can get in filling out the perfect bracket. There are also few uses of predictive analytics that are more Sisyphean; according to DePaul University professor Jeff Bergen, the odds of having a perfect March Madness bracket are 1 in 9,223,372,036,854,775,808.
  • Are TV Companies Adapting Fast Enough To The Changing Entertainment Landscape?
    Facebook and Twitter have been pounding the pavement in Hollywood in an arms race to acquire rights to stream live television programming.
  • Whatever Happened To VNRs? The Original Fake News
    Okay, I admit it: I recently struggled to get television coverage in Los Angeles for one of my projects. Granted, it was a feature story and it was on a busy news day, but still-I'd hoped at least one of the local news stations would come out and cover my event.
  • When Brand Ambassadors Alienate Your Customer Base
    Is anyone not politically polarizing these days? The Oscars are upon us and, if you listen closely, you can hear advertisers that have cast their lot with celebrity frontmen/women collectively wringing their hands in anticipation.
  • Will Politics Trump The 2017 Oscars? What Does That Mean For Brands?
    The 89th Academy Awards will soon be upon us and if the final of the trifecta of awards shows follows the path of the Golden Globes and Screen Actors Guild Awards, politics will be present in this year's ceremony. Although the 2016 Oscars did reach an eight-year low in terms of viewership, the award show still remains the second-most watched TV event, so the question for brands looking to reach the estimated 34+ million viewers will be how can they engage in this current dialogue, if at all, without losing authenticity?
  • Times Are A-changin' For Premium Entertainment Players
    Over the past weekend, I was back in my hometown for some family events. I stayed a night with my folks. As I was pulling into the driveway, I couldn't help recall a Comcast commercial that was airing during the holidays. The spot, "Hooking up Grandma's House" is a funny and heartwarming vignette about a grandchild that tweets about entering the "gates of hell," a/k/a her grandparents' home, where there are no wi-fi and no premium channels.
  • Awards Season 2017: It's What You Say, Not What You're Wearing
    I think people will be looking beyond the dresses this year and will be more interested in the words spoken on stage and trending hashtags in social media.
  • Tostitos Campaign Scores A Touchdown (But Not A 2-Point Conversion?)
    Mashable called it a "stunt." "Adweek" said it was a "neat party gimmick." And the "Washington Post" deemed it a "nifty innovation." I'm talking about the new Tostitos chip bag that can detect alcohol on a person's breath when you blow into it, announced to much fanfare last week. Tostitos is also offering 25,000 $10 discounts off Uber rides on Super Bowl Sunday, helping to ensure that football fans get home safely after celebrating the big game.
  • Lessons From The City Of Nets On How To Avoid Being Blindsided
    Unsuspecting Angelinos awoke New Year's Day to find their iconic "Hollywood" sign altered to read "Hollyweed." Amidst the coverage, an astute few noted the exact same stunt had been pulled on Jan. 1, 1976. In Hollywood these days, it seems, even the pranks are reboots.
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