• Podcasting? Why Now?
    Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?
  • A Step-by-Step Guide To Product Marketing Like Beyonce
    Beyonce may be one of the greatest icons of our time, but she's done more than create phenomenal music. She's all but disrupted the traditional album release cycle.
  • Marvel - A Marketing Civil War Or A Revolution?
    Last weekend, I was among the throngs of people that went to see "Captain America: Civil War," the latest installment from Marvel (Disney). As usual, the movie was packed with great visual effects, a decent story line and, of course, a great set-up for the next installment that will assuredly come out in the next 12-18 months.
  • The Tweets Heard Round The World
    "Everyone has made mistakes. I just make them in public."
  • What All Marketers Can Learn From Entertainment Campaigns
    You aren't supposed to mix business with pleasure - or any emotion, for that matter, since things can get messy. Sometimes that's true, but, overall, emotion has earned a bad reputation, when really it's at the heart of marketing.
  • What MVP Von Miller and Donald Trump Have In Common This Year
    2016 has been a pivotal year so far for marketers who want to align themselves with live TV viewing. We've had the usual ratings monsters like The Oscars and Super Bowl 50, but also some slightly less expected moments like Grease: Live! and the finale of American Idol. With the TV Upfronts and the Digital NewFronts coming up, I thought I'd share a few learnings around how marketers can best capitalize on much-anticipated live TV events.
  • Co-viewing's Long Journey Since The Days Of 'When Harry Met Sally'
    Remember that scene in When Harry met Sally when Harry and Sally are watching Casablanca from bed in their respective apartments? They were co-viewing and on the phone and discussing the scene. Co-viewing movies has come a long way since then!
  • What's In A Name?
    Do celebrity endorsements help presidential candidates?
  • Not All Video Content Is Equal
    Waiting in line for anything today has its benefits - for most it's a head down opportunity to catch something new on Instagram, Snapchat or a Facebook feed. Digital video content - mobile in particular - is having its moment. And I believe it will last for a long time to come.
  • Entertainment Marketers: How To Stand Out Without Selling Out
    The notorious "casting couches" you hear about in stories of old Hollywood are a thing of the past, but there are still those eager to make a buck off performers desperate for a shot at their big break. Just as there are unsavory sites trolling marketers desperate to attract attention online.
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