Did you watch the American Music Awards last month? Beyond the over-the-top performances and industry fanfare, one common theme that couldn't be missed was how Chrysler, in partnership with Interscope Records, owned the sponsorship of the event. With five custom videos, featuring Eminem, Fergie, Gwen Stefani, and Phillip Phillips, and an on-stage 1965 Chrysler 300 low rider, there was no questioning the relationship between Chrysler and ABC.

A few weeks back, I wrote a post about the growing dominance of streaming video and HD mobile offerings from providers such as Netflix, Hulu and HBO and the rapidly growing use of mobile devices to watch high quality video on the go. Several recent articles on the topic and the evolving strategies playing out continue to make this an exciting race to watch.

With the fragmentation of media coupled with elusive audiences, marketers are clamoring for platforms that can help them navigate the nuances of today's ever-changing landscape. Online video presents the perfect elixir for brands looking to drink from the fountain of Madison Avenue as well as the gateway to Millennials - the Holy Grail for advertisers.

One of the joys of teaching a college course is the chance to meet bright students whom you know will go on to successful careers. Such is the case with Vanessa Kromer, vice president of communications for Nederlander Concerts. When I met her 20+ years ago, she was a bright, energetic student in my entertainment PR class at California State University Fullerton. Today, she's a smart and savvy executive more than capable of teaching that same class.