I know this is a marketing entertainment column, and my expertise is in that area, but today, I'd like to play the role of aspiring television creator instead. You see, it's always been on my bucket list to work in the production side of the business.
I've been called a lot of things in my 25-year PR career-some of them unprintable. But no one's ever called me an "energy healer." Recently, I reconnected with a colleague who actually answers to that title.
Lately I've been hearing Gotye's "Somebody That I Used To Know" a lot, in fact a bit too much. So, it's not too surprising that Gotye's song got me thinking about brands, marketing and consumers. After all, understanding consumer relationships is key to successful marketing. And perhaps we can learn a bit from Gotye's lyrics.
Apologies for the Robbie Williams/Oasis mashed-up headline. The mid-Nineties just called and they want their songs back. There has been a lot of chatter lately about brands becoming publishers and, more specifically, turning themselves into entertainment channels. In this article, I'll look at the reasons why this makes sense and try to explain how brands can transform themselves into entertainment channels, easily.