In our world of tiny attention spans, the art of well-placed, well-timed, catchy marketing to attract buyers has become the norm. And with it comes some hilarious screw-ups.

Today's consumers across all demographics are living and experimenting in the great playground where marketing serves up new toys on a daily basis - their phones.

We’ve all heard a bedtime story about a young girl who trespasses on the property of an unassuming family of three bears who’ve gone for a stroll while waiting for their porridge to cool. Now if we view Goldilocks’ decision-making process through the lens of the entertainment marketer, there’s a lot to be learned besides a lesson on unlawful entry. While movie trailers that highlight dramatic and humorous points from a film have been the standard way to capture the attention of moviegoers, entertainment marketers have increasingly been relying on influencer marketing campaigns to reach Millennial and Gen …

Some of you reading this will remember the 1992 presidential debates with Bill Clinton, Ross Perot, and George H.W. Bush. Many thought Perot was a bit kooky with all of his charts and some of his one-liners. Oh, how Mr. Perot makes the current presidential cycle look tame. And that is about as close as I will get to making this month's column a political missive. Instead, let's talk about TV audiences, Sunday Night Football and Twitter.

Let's face it: No one's heart starts beating faster at the mention of the phrase "panel discussion." Five or six talking heads yammering on from behind a table? What could be a bigger yawn? But if you've ever been to Comic-Con, you've seen the blocks-long queues of fans who line up hours in advance for the chance to witness certain panel discussions-so what gives? What turns a panel from dull to dynamite?