Ever wondered about the secret to a successful Kickstarter or Indiegogo campaign-why one project surpasses its goal by thousands of dollars, while another sputters and falls short? Or maybe you've had a project you felt so strongly about that you considered a crowdfunding campaign yourself?

The dialog between Oz and Finley from one of the top grossing films of 2013, "Oz The Great and Powerful" hits home in many ways. It reminds us that sometimes some of the most obvious things that are always in front of us and we are accustomed, nay, habituated to doing the same tasks every day and throughout the day. In Finley's case, it's eating a steady diet of bananas. For us, it's understanding what motivates us an insights into our daily routines.

It's the holidays. That time of year when people are traveling and watching TV and movies on their devices, and heading to the theatre with family and friends for a leisurely vacation-day-at-the-movies. And it's also that time when tens of millions of smart devices are about to be unwrapped, tapped - and your mobile app taken for spin. For entertainment marketers, this is a big time of year.