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Brad Berens

Member since December 2015

  • Editor in Chief IAB
  • NY New York
  • 10016 USA

Articles by Brad All articles by Brad

  • 2016 - Fear the Lame Duck? in Marketing: Politics on 12/22/2015

    With the first session of the 114th Congress soon over, it's time to look ahead. Popular opinion in Washington has the second session of Congress pegged as a yearlong lame duck. The recently released House Calendar has only 111 days set for action; the Senate just a handful more. One of the longest August recesses in history, steals scores of days from the second half of the year, leaving just 42 to get down to business. And with seemingly half of the Senate running for president, it's hard to imagine any real legislating will get done.

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