• What Happens When Thought Leaders Speak Directly To The Public?
    Last week, renowned climate scientist James Hansen, formerly director of the NASA Goddard Institute for Space Studies, released a highly debated paper on the impact of climate change. In it, he and 16 colleagues wrote: "Ice melt, sea level rise and superstorms: evidence from paleoclimate data, climate modeling, and modern observations that 2C global warming is highly dangerous."
  • Slicing The Marketing/Canvassing Pie
    Campaign managers often make a samurai cut in the allocation of funds between marketing and canvassing channels. Both types of outreach are essential. They can be more or less reinforcing, too. That depends on how well the manager harmonizes personnel (including the candidate), grounds implementation decisions on analytics, and navigates the inevitable surprises thrown up by the news and competitive environment.
  • It's Political Branding Season
    The presidential primary season has entered its post-announcement phase with more flights and hotel rooms booked into Iowa and New Hampshire than at any time since July 2011. The field of candidates is even more crowded than expected.
  • Is Facebook The Holy Grail Of Political Advertising?
    Last month, the National Journal Magazine published an article about the emerging role of Facebook as "the single most important tool" for digital campaigns in the 2016 race for the White House. I couldn't agree more.
  • Using A Social Echo To Influence Target Audiences
    Media systems dependency theory, courtesy of Baran and Davis, tells us that the more a person depends on having their needs met by media, the more important it becomes and the more influence it will have in their life. This is significant in light of recent Pew Center research finding that 61% of Millennials and more than half of Gen Xers say they rely on Facebook for political news.
  • Bush Leads Endorsement Race, But Pols Listen To Paul
    The 2016 U.S. presidential race is shaping up to be extremely competitive, particularly for GOP candidates. In recent weeks, we've seen the addition of many new contenders for both major political parties - including Jeb Bush, Martin O'Malley, and even Donald Trump. Of course, each candidate will soon be looking to get their respective party's nomination, and this will require front-runners to have strong support from fellow politicians.
  • How Innovation Happens
    I concluded last month's column by promising to provide a fresh angle on the branding of the presidential candidates. I will keep that promise, but since they are still pouring into the ring -Jeb Bush, who entered yesterday, is number 15- I will wait another month or two.
  • Notice Me ...
    It's approaching summer vacation time. While we are getting ready by stocking our coolers and tossing beach chairs into the back of our SUVs, a few politicians are starting to wake up to the fact that it's nearly crunch time. This is especially true among the 19 or so hopefuls seeking relevancy in the Republican Party. The home team media outlet has already drawn a line in the sand to cut the field to ten for the debates. Candidates understand that there are only eight months until the first primaries, and the challenge for too many of them is finding ...
  • Social Listening Critical to Keeping Constituents' Pulse
    Campaigning is a balancing act of consistent messaging, not being caught off-guard by adversarial campaigns, and effectively attacking from a position of strength all while constantly appealing to constituents. All this happens in a very fluid environment of news events, October surprises and changing tides of consumer opinion.
  • Lessons Learned From NATO's Communications Team
    When the rise of digital changed the communications landscape, the North Atlantic Treaty Organization (NATO) had a problem. Like many other international organizations, their communications strategy wasn't yet used to digital systems, and they had to make a number of changes to re-calibrate.
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