• Can Trump The Brand Become President Trump?
    To answer the question of whether brand Trump can become President Trump we asked 1,350 registered Republicans in the nine U.S. Census Regions to assess Mr. Trump using our emotional engagement questionnaire. Then we compared those results to the Republican Ideal for President.
  • How And What Is Ben Carson Marketing?
    Ed Brookover keynoted the opening session at the annual conference of the International Association of Political Consultants on Nov. 12. He has been the senior strategist to Dr. Benjamin Carson's presidential campaign since March. Brookover is a campaign doyen, chairman of the political practice for the D.C. strategic communications firm Greener and Hook, with stints in executive posts at all three GOP national committees. Not a bad get for a first-time candidate running as an anti-politician.
  • The Necessity Of Location Politics
    Reflecting on the Ad-Tech show in New York, it was notable how many agencies, demand-side platforms and consultants were on the show floor peddling their expertise in Digital Political campaigning for the 2016 cycle. Clearly, all the "Inside the Cave" reporting and the subsequent onslaught of PR around digital politics has had an impact.
  • How Local Campaigns Can Compete On Facebook Amidst Presidential Noise
    According to a recent report by NPR, in mid-October, Ben Carson's campaign was juggling 240 different Facebook advertisements with nearly every single one targeted to a different subset of voters. It is stats like this that make it no surprise that Facebook is on track to reap the largest upside of ad dollars from the 2016 cycle, more so than Google even. In fact, according to estimates by Citi Research, 40% of all digital ad spend for open federal seats will be spent on Facebook, totaling $428 million. And that's just national races.
  • How Data Affects Politics: Determining Celebrity Endorsements
    As the nation approaches the 2016 Presidential elections, the race for the most relevant celebrity endorsements has begun. While the Democratic Party has historically been savvier in gaining the backing of popular artists, musicians and actors, Republicans have struggled to connect with the country's youth in the same way.
  • 'Feelin' The Bern' On Social, But Not On The Campaign Trail
    It's impossible to deny that Bernie Sanders, the self-declared socialist senator from Vermont, has made a splash in the U.S. presidential race. With really no other challengers to Hillary Clinton on the Democrats' ticket, his rise is a welcome development to people who are fans of political competition, and, of course, to everyone in the "anyone but Hillary" camp.
  • Coming Up Trumps Every Time
    Here are three media strategies that will keep even the most questionable quotes on the tip of people's tongues.
  • Digital Advertising Can Increase Political Candidates' Chance to Win
    The 2016 presidential race is on and while some of the candidates may seem to be out of touch, their campaign tactics likely won't be. This campaign season we'll be seeing digital campaigns leveraged by political candidates to fine-tune target voter audiences and promote their campaigns. Republicans have realized that their use of big and self-declared data lags behind the Democrats, and both parties are looking to innovate on the digital front. This time it's all about knowing more about consumers than whether they check "D" or "R" on a piece of paper.
  • At The End Of The First Period: 158 Take The Lead
    As the primary races move from summer into fall, the Federal Election Commission has released its report of donors to candidates running for president in 2016. To the surprise of no one, the largest donor commitments have been made by a relatively small number of businesses and families.
  • Implications Of Facebook Data Rules On Political Campaigns
    In 2007 at its f8 conference, Facebook unveiled open access to its social graph, the map of how its users are interconnected and the information they share with one another. In fact, Facebook strongly encouraged developers to build apps on top of the social graph saying, "... any developer worldwide can build full social applications on top of the social graph, inside of Facebook."
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