• The Social Media Showdown Between Donald Trump And Hillary Clinton
    The next U.S. presidential election may be over a year away, but the race to select party candidates is on. On the left, Hillary Clinton seems to be the most-likely contender for the Democratic party's nomination as of yet. On the right, the story is a bit more complicated. Donald Trump has said that he may end up running as an independent, but he certainly is making the most noise of any conservatives running.
  • The 5 Rules Of Running An Effective Video Advertising Campaign In 2016
    I know that running for office, any office, is hard. If you want to win, your online campaign needs to be effective, and, for that to happen, there are five things you must do right now.
  • How Do You Solve A Problem Like The Donald?
    Donald J. Trump has skyrocketed to dominance of the presidential campaign conversation and a big lead in the Republican polls. This past Sunday, he began phase two of his campaign with the release of his first policy paper. You want specifics along with the insults and braggadocio? You got 'em.
  • 2016: The Cross-Screen Connection Election
    I Like Ike! This was the cornerstone slogan of soon-to-be President Dwight "Ike" Eisenhower's 1952 campaign. As one of the earliest and most effective election TV spots, it also launched the now-critical component of television advertising for any serious candidate.
  • Political Tailgating
    Like tailgating at a college football game, the pre-primary crowds of presidential politics are small, but the energy level among true believers is off the charts. Positioning on issues doesn't matter. Substantive policy solutions don't matter. The closest thing to a qualitative review is counting "likes" on Facebook and selectively embracing whichever one of the ten national polls confirms the popularity of your favorite candidate.
  • Campaigns Beat The Mass Market Noise With Social Signal
    It's getting harder to break through the noise. With 16 Republicans vying for a spot on the final party ticket, what would traditionally be a time of quietly stuffing the war chest to create fear among rival candidates has become open season.
  • What Happens When Thought Leaders Speak Directly To The Public?
    Last week, renowned climate scientist James Hansen, formerly director of the NASA Goddard Institute for Space Studies, released a highly debated paper on the impact of climate change. In it, he and 16 colleagues wrote: "Ice melt, sea level rise and superstorms: evidence from paleoclimate data, climate modeling, and modern observations that 2C global warming is highly dangerous."
  • Slicing The Marketing/Canvassing Pie
    Campaign managers often make a samurai cut in the allocation of funds between marketing and canvassing channels. Both types of outreach are essential. They can be more or less reinforcing, too. That depends on how well the manager harmonizes personnel (including the candidate), grounds implementation decisions on analytics, and navigates the inevitable surprises thrown up by the news and competitive environment.
  • It's Political Branding Season
    The presidential primary season has entered its post-announcement phase with more flights and hotel rooms booked into Iowa and New Hampshire than at any time since July 2011. The field of candidates is even more crowded than expected.
  • Is Facebook The Holy Grail Of Political Advertising?
    Last month, the National Journal Magazine published an article about the emerging role of Facebook as "the single most important tool" for digital campaigns in the 2016 race for the White House. I couldn't agree more.
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