• Implications Of Facebook Data Rules On Political Campaigns
    In 2007 at its f8 conference, Facebook unveiled open access to its social graph, the map of how its users are interconnected and the information they share with one another. In fact, Facebook strongly encouraged developers to build apps on top of the social graph saying, "... any developer worldwide can build full social applications on top of the social graph, inside of Facebook."
  • The GOP Primary And The Power Of Voter Comprehension
    With 15 candidates vying for the Republican nomination, the race to capture voter loyalty is fierce. For candidates, success means making their voices heard in what has become an over-crowded and noisy space. This challenge - the need to capture market share in an extremely finite amount of time with competition jockeying for the same attention - is not unique to the political arena. Many brands face similar challenges in their crowded markets.
  • Political Campaigns' Spotlight Is On Quality
    Every two years, the rise of the political campaign cycle sends rifts through the advertising industry. Although disruptive to "business as usual," each cycle provides a unique time capsule of the on-going evolution of the advertising industry, which often brings into the limelight the challenges that come with change.
  • 2016: Is Digital Media Finally Not New?
    It has been 10 years since I first planned an online advertising campaign for a political client. Back then, it was mostly Blogads, a unique unit of image and text that ran on, you guessed it, blogs. There were no Facebook ads, there was no YouTube, there were no iPhones. It is remarkable to think how far we've come.
  • The First Election Where Social Media Really Does Matter
    "This will be the first truly social presidential election." This, combined with "the youth vote will decide everything" is the most-evergreen of political #evergreentweets. The thing is, the first statement may actually be true.
  • Two Nations, Divisible, With Enmity And Distrust For All
    As depicted on data graphs, political polarization looks like a barbell. People-dots cluster into two groups at the far ends of a plotted line that represents a range of opinions about something. Often, the "something" consists of opinions on an issue of the day.
  • College Kids See No Future For Trump Candidacy
    Despite his lead in the Republican polls and ubiquitous media presence, businessman and TV reality star Donald Trump is unlikely to make it to his party's national convention, or so says our survey of more than 1,300 U.S. college students. Not only do 80% of all respondents believe Trump's campaign will end by this spring, but of those who plan to vote Republican, 65% believe that as well.
  • 2016 Political Campaigns Stay Relevant With Digital Strategies
    In the three years since President Obama's reelection in 2012, political parties, PACs, and other operatives are excited to harness the untapped potential of digital advertising to influence voters with hyper-targeted, relevant messages supporting their candidates or causes.
  • 'Corporations are People, Too'
    Four years ago in front of what the Washington Post reported as a testy crowd at the Iowa State Fair, Mitt Romney responded to a call for increasing corporate taxes with the claim that "corporations are people, too, my friend." One of several tough exchanges for the Republican candidate over the course of his campaign, but one that, in spite of this "low light" moment, may hold a hidden truth that could help improve the execution of campaigns in the coming 2016 cycle.
  • Using Facebook To Reach The Female Electorate
    Female voters largely determined the outcomes of many races in 2012, not the least of which was the presidency --with President Barack Obama winning the female vote by 12 points. While women are not a monolithic voting bloc, 2012 shined a light on the fact that women do have succinct policy priorities. At the time, Gallup polled men and women in swing states finding that men ranked jobs and the economy as the two most important election issues. Women placed abortion and jobs as number one and two, with gender equality at number five. Clearly, there are female-centric issues for ...
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