• Voter Contact To The Max: 'The Right Stuff' Or 'Toy Story'?
    On the Internet, the proximate incentives of voter contact work in favor of never giving up on a prospect. Marginal costs for additional messages are minuscule. Lack of response, a possible signal of voter rejection, can be readily and optimistically misinterpreted as inattentiveness - because we do indeed forget emails and overlook ads.
  • The Tricky Tales Of Political Attribution
    The post-mortems of the 2014 election cycle are well underway. At this point, we can safely declare that the use of data mining, social media and email are now standard campaign methods. The use of mobile devices to get out the vote is also an acknowledged advancement that both parties seem to have used successfully - at least to some extent in 2014.
  • Making Political Announcements On Social Media
    In a surprising move last week, Jeb Bush took to social media to announce he may run for President of the United States in 2016. While he didn't make a definitive decision, Bush has indicated that he's forming an exploratory committee to determine whether he'll run.
  • Betting On Elections
    Two new enterprises offer online opportunities to people who want to strut their forecasting skills.
  • Tracking Is Easy; Persuasion Is Hard
    The 2014 election cycle was all about implementing core campaign toolsets fueled by deep political data. One could argue this was the first time both parties embraced digital tools and data - the very "plumbing" of the modern campaigns - up and down the ballots.
  • How The White House Uses YouTube
    Political entities are just like the rest of us. They have had to adapt to the social media age. Now, digital, generally, and social, specifically, are the building blocks of campaigns. Video, once only accessible while parked in front of a TV, is now arguably a larger and more important component of the 24-hour-news cycle as a result of always-on platforms like YouTube. Twitter, Facebook, and Instagram allow people to publish anything from anywhere anytime - often to the great dismay of the official in front of the camera.
  • 2 Headlines From The 2014 Election Campaigns
    The first headline is that, to an as-yet-unknown extent and degree of success, "GOP Joins Dems in Using Big Data."
  • Digital Parity, What's Next?
    The 2014 mid-term elections will be remembered for a lot of things: the GOP's winning control of the Senate, the apparent repudiation of all-things-Obama and the fact that this cycle was the most expensive in U.S. history. The final tally won't be complete for a while but hundreds of millions of dollars (or more) were spent over the past several months across multiple media channels.
  • The 2014 Midterm Elections On Facebook
    With the 2014 U.S. midterm elections coming up in just a few days, candidates are in the midst of the final stages of their campaigns. Of course, social media as a platform has been playing a huge role in campaigning leading up to election day as politicians encourage the public to cast their votes. House, Senate, and gubernatorial candidates alike are vying for the attention of their fans.
  • Don't Get The Wrong Impressions: TV Ads Rarely Decide Elections
    Recent columns and comments in this space reflect competitions among political consultants and media outlets for election spending dollars. Use branded channels, Sean Cunningham and, indirectly, Michael Beach argued. Broadcast TV reigns supreme, Abby Auerbach responded. Don't forget geo-targeted online video, said Roy Moskowitz.
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