• The "Trump Effect" On Political Advertising
    Skeptics suggest Trump's enormous use of earned (free) media has obviated political ads, while others suggest the presumptive GOP nominee's widespread TV exposure spurred Trump primary competitors and now spurs the Clinton campaign, and supporting PACs - and even down-ticket candidates and issues advertisers - to spend more to break through the Trump clutter.
  • Voter Intelligence In 2016: Data Science Is The New Baby Kissing
    This 2016 campaign season reminds us that modern politics is increasingly data-driven. Like any business, political campaigns seek to use data to develop new insights and gain advantages. Data-driven best practices flow back and forth between political campaigns and marketing groups. Innovations and experts honed in one domain tend to migrate to the other.
  • Your Potential Voter Will Look At Their Phone Today
    When we sit down with political campaign planners, there is little we can promise them about potential voters on any given day. We can't guarantee they'll see a magazine ad, or listen to a radio commercial or even see a TV commercial. But there is one thing we can always guarantee: voters will look at their phones today.
  • Men Trump Women As Ad Targets In 2016
    Despite Hillary Clinton's efforts to break the presidential ceiling for women, Trump's social-media prowess appears to be turning gender marketing rules upside down. Recent evidence and analysis show that the male demographic is interacting with new types of content as a result of the political landscape, having much to do with the 2016 presidential race and the spectacle of Donald Trump.
  • The Underrated Power Of Context In Political Advertising
    As our country enters the final stretch of primary season, wondering how long Bernie Sanders can keep up with Hillary Clinton, or what to make of the Donald Trump phenomenon, voters are constantly bombarded with political advertising.
  • Online Video Is Shaping The Race To The White House
    This year's highly combative presidential primary campaigns have been highlighted by the largely unexpected success of Donald Trump and Bernie Sanders, two candidates who have deftly applied digital marketing techniques - including highly influential online videos -- to their distinct advantages.
  • 2016 Presidential Election Shifts From Cookies To Real Voters
    The 2016 presidential election season has already proven to be a game changer for political advertisers and campaign strategists. In past election seasons, television was the medium for political advertising. Put simply, although still an important cog in political marketing strategies, TV advertising just isn't as effective as it once was.
  • Trump Card: Packaging Lessons From Politics, Hollywood
    Despite his reputedly tone deaf self-promotion, Donald Trump has proven he can listen and learn - and then apply that research to market expansion. And the passing of Prince last week underscores another element of his absorbing what works and gaining market share.
  • The Great Media Election Battle of 2016
    The vast and growing Democratic and Republican media armies, which consist of TV, digital, social, analytics, programmatic legions, are massing and preparing for the great media election battle of 2016. The battle of 2016 will begin in August and when it does, the battle will wash over the media landscape with a rain of negative attack ads.
  • Local Is Key Ad Drive In Presidential Election
    The 2016 race to the White House has been an election cycle of many firsts, particularly when it comes to the candidates' advertising campaigns. Amid this season of firsts, constants have emerged. Perhaps most significant is the role of local media and the level of engagement it continues to provide between candidates and constituents.
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