• Online Video Is Shaping The Race To The White House
    This year's highly combative presidential primary campaigns have been highlighted by the largely unexpected success of Donald Trump and Bernie Sanders, two candidates who have deftly applied digital marketing techniques - including highly influential online videos -- to their distinct advantages.
  • 2016 Presidential Election Shifts From Cookies To Real Voters
    The 2016 presidential election season has already proven to be a game changer for political advertisers and campaign strategists. In past election seasons, television was the medium for political advertising. Put simply, although still an important cog in political marketing strategies, TV advertising just isn't as effective as it once was.
  • Trump Card: Packaging Lessons From Politics, Hollywood
    Despite his reputedly tone deaf self-promotion, Donald Trump has proven he can listen and learn - and then apply that research to market expansion. And the passing of Prince last week underscores another element of his absorbing what works and gaining market share.
  • The Great Media Election Battle of 2016
    The vast and growing Democratic and Republican media armies, which consist of TV, digital, social, analytics, programmatic legions, are massing and preparing for the great media election battle of 2016. The battle of 2016 will begin in August and when it does, the battle will wash over the media landscape with a rain of negative attack ads.
  • Local Is Key Ad Drive In Presidential Election
    The 2016 race to the White House has been an election cycle of many firsts, particularly when it comes to the candidates' advertising campaigns. Amid this season of firsts, constants have emerged. Perhaps most significant is the role of local media and the level of engagement it continues to provide between candidates and constituents.
  • How Influencers Could Swing the Presidential Election
    In the thick of a close presidential race, candidates are turning over every stone to attract as much support as possible. One big stone, however, seems to be left largely unturned. Most candidates are ignoring a sizeable and significant group: millennials. This isn't to say the candidates are not targeting them at all -- they are targeting them incorrectly.
  • What Brand Advertisers Can Learn From Marketing Politics
    The 2016 presidential election has garnered its fair share of publicity over the last few months. Though this may be credited more to the candidates themselves, political advertising has become more prevalent and important than ever during this election season.
  • Can Smartphones Swing The Primaries?
    Around the country, digital consultants are now threading mobile-first strategies into candidates' campaigns. Bernie Sanders has been successfully deploying SnapChat, Ben Carson bought "complete domination of mobile" in Iowa, and ad buyers are flocking to gobble up mobile display inventory in a year when $1.1B of an expected total of $11.4B election season ad spending will go to digital, according to Borrell Associates.
  • Why Political Candidates Should Start Thinking Like Content Marketers
    Campaigns today can look a lot like modern businesses, leveraging the latest technology and data to increase their efficiency and ROI. As political decision-making has moved from smoke-filled backrooms to social media and cable news, politicians, like businesses, need to think strategically about their brand perception and how they can best move people through their funnel.
  • The Top 5 Mobile Marketing Trends for Political Ads
    Many believe that digital marketing during the 2012 election led to Obama's upper hand and just about everything digital helped him to win the race. Given this, it's clear that leveraging mobile media will help the next president to pave the way to the White House. When it comes to politics, the mobile screen is often where voters will be accessing information about politicians.
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