• U.S. Elections Could Shape These Industries Differently Than Others
    Candidates' views aren't the only things taking shape in the run-up to another long election season. Different issues are being discussed throughout the country - both private and public - across personal and industrial lines, and as the sides clarify their terms they become more and more clearly political.
  • Leveraging Facebook (For The Time Being)
    Attention, campaign managers and principals. Permit me to clue you into something your digital people already know well but that you may be discounting when they say it because it sounds self-serving: Facebook will require more of your campaign resources to use well in 2016 than it did in 2012, 2014, or even this month. The social media colossus is increasingly important and increasingly complex.
  • The Challenge Of Political Attribution
    Measuring the impact of advertising on the buyer's journey through the sales funnel has become known, in marketing parlance, as attribution. It is a hot topic among CMOs, agencies and in a growing number of SMB organizations. It is also a topic that will be of keen interest to those agencies that specialize in supporting political campaigns in the lead-up to the 2016 elections.
  • Planting The Digital Seeds For The 2016 Presidential Campaign
    With Jeb Bush announcing his intention to run for President of the United States and Hillary Clinton all but confirming she's pursuing the position herself, we've now found ourselves with two likely candidates for the 2016 races. There's still certainly a long way to go before the Democratic and Republican parties name their presidential nominees, but with the attention Bush and Clinton are already receiving, there's no question that they'll play a big part in the excitement around campaign season.
  • Message Discipline And Social Media
    In the last few weeks, Hillary Rodham Clinton chided (okay, trolled) Rand Paul and Chris Christie for hedging on the value of vaccinations while testing a #grandmothersknowbest persona. Jeb Bush's chief technology officer resigned after failing to delete some crude tweets before they circulated. The owner of the New York Knicks, James Dolan, flamed back at a fan in an email exchange. And a cautionary tale in the New York Times Magazine traced the woes of non-famous people not engaged in zero-sum persona battles who nevertheless lost their jobs and emotional balance because of ill-thought tweets.
  • The Inside Game
    On one side of the political aisle the storm clouds are finally starting to clear. On the other side the backslapping and celebratory events are complete. The skirmishes ahead of the 2016 primaries - and the declarations of war that will follow - will be calling political marketers back once again to up their digital game.
  • The Social State Of The Union
    President Barack Obama's State of the Union address is social media red meat. Quotes from the speech, commentary on it, and hot takes of every shape and size were everywhere on Facebook and Twitter.
  • Voter Contact To The Max: 'The Right Stuff' Or 'Toy Story'?
    On the Internet, the proximate incentives of voter contact work in favor of never giving up on a prospect. Marginal costs for additional messages are minuscule. Lack of response, a possible signal of voter rejection, can be readily and optimistically misinterpreted as inattentiveness - because we do indeed forget emails and overlook ads.
  • The Tricky Tales Of Political Attribution
    The post-mortems of the 2014 election cycle are well underway. At this point, we can safely declare that the use of data mining, social media and email are now standard campaign methods. The use of mobile devices to get out the vote is also an acknowledged advancement that both parties seem to have used successfully - at least to some extent in 2014.
  • Making Political Announcements On Social Media
    In a surprising move last week, Jeb Bush took to social media to announce he may run for President of the United States in 2016. While he didn't make a definitive decision, Bush has indicated that he's forming an exploratory committee to determine whether he'll run.
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