Selling Small Donors
Billionaire donors are getting a lot of attention these days, but small donors, conventionally defined as citizens who give to a campaign beneath the Federal Election Commission reporting threshold of $200, matter increasingly as well. Small donors provide campaigns with grassroots legitimacy and sometimes significant amounts of money, especially in states and cities that match small donations with public funds, in ratios as high as 6:1.» 1 Comments
Drag Of A Tagline
As the parent of a teen and a "tween," I am well aware the effect of marketing on kids and how they interpret the "messages" they unwittingly encounter 24/7.» 0 Comments
You Don't Know Jack - Or Jane
Jack and Jane live seven miles from Washington, D.C., in suburban Northern Virginia. The neighborhood in which they live has been a source of "swing" votes for years and is highly prized by both major political parties. Latest forecasts have shown that in order for either party to win locally and statewide, voters like Jack and Jane need to turn out and vote for their candidates.» 3 Comments
Data Finds Active Voters, At The Ballot Box And Cash Register
When Barack Obama won reelection in the fall of 2012, the marketing world took notice of the tactics the campaign used to reach voters, especially on TV. Two years later, political advertisers are lining up to use the same tactics in the mid-term elections. Meanwhile, traditional brand advertisers are still looking to develop similar solutions that leverage their data to find the best consumer audience.» 2 Comments
Social Local - Global Target
For the politically minded marketer, the social media sphere is likely the best prognosticator of political flavors available. Preferences, likes, clubs, affinities and alliances can all be easily found in public profile searches. But for the street-team of pol marketers, it's even more definitive as you get to local clubs and local races to "targeting your target."» 3 Comments
The Multiscreen Majority
How many devices do you own?» 1 Comments
Electoral Math: Your Campaign In Digital
Over the last three election cycles, the benefits of analytics and online marketing have become legendary in the political world. With Nate Silver hitting the talk show circuit, countless articles describing Obama's 2012 digital campaign, and serious analysis like "Inside the Cave," there has been an endless stream of endorsements for micro-targeting, email and online campaigning.» 3 Comments
The Motley Household
As demographic and political leanings of the country change seemingly every two years, so does the notion of a one-party household. At one point, a single address in a database was strongly identified by one party by head of household. Now, thanks to non-nuclear families, grown children moving back home and even extended family members under one roof, the marketing challenge of The Motley Household is born.» 4 Comments
The Addressable Election
For decades, political campaigns have relied on data to help them achieve victories. Direct mail agencies have always reached out to lists of previous donors to help them fund their next win or to deliver a crucial turnout message. Telemarketing companies use autodialers to reach supporters to remind them how important their vote will be. And door-to-door canvassers consult walk lists to find those homes in a given neighborhood that could mean the difference between a narrow win and a heartbreaking loss.» 1 Comments
Red, White and Euwwww....
Hear that? That somber, deep reverberation as the clock strikes midnight? Birds scatter away, leaves scuttle across the pavement and anyone with a TV, Internet connection, a mailbox or social media account groans aloud at the same time.» 2 Comments