• Using A Social Echo To Influence Target Audiences
    Media systems dependency theory, courtesy of Baran and Davis, tells us that the more a person depends on having their needs met by media, the more important it becomes and the more influence it will have in their life. This is significant in light of recent Pew Center research finding that 61% of Millennials and more than half of Gen Xers say they rely on Facebook for political news.
  • Bush Leads Endorsement Race, But Pols Listen To Paul
    The 2016 U.S. presidential race is shaping up to be extremely competitive, particularly for GOP candidates. In recent weeks, we've seen the addition of many new contenders for both major political parties - including Jeb Bush, Martin O'Malley, and even Donald Trump. Of course, each candidate will soon be looking to get their respective party's nomination, and this will require front-runners to have strong support from fellow politicians.
  • How Innovation Happens
    I concluded last month's column by promising to provide a fresh angle on the branding of the presidential candidates. I will keep that promise, but since they are still pouring into the ring -Jeb Bush, who entered yesterday, is number 15- I will wait another month or two.
  • Notice Me ...
    It's approaching summer vacation time. While we are getting ready by stocking our coolers and tossing beach chairs into the back of our SUVs, a few politicians are starting to wake up to the fact that it's nearly crunch time. This is especially true among the 19 or so hopefuls seeking relevancy in the Republican Party. The home team media outlet has already drawn a line in the sand to cut the field to ten for the debates. Candidates understand that there are only eight months until the first primaries, and the challenge for too many of them is finding ...
  • Social Listening Critical to Keeping Constituents' Pulse
    Campaigning is a balancing act of consistent messaging, not being caught off-guard by adversarial campaigns, and effectively attacking from a position of strength all while constantly appealing to constituents. All this happens in a very fluid environment of news events, October surprises and changing tides of consumer opinion.
  • Lessons Learned From NATO's Communications Team
    When the rise of digital changed the communications landscape, the North Atlantic Treaty Organization (NATO) had a problem. Like many other international organizations, their communications strategy wasn't yet used to digital systems, and they had to make a number of changes to re-calibrate.
  • In Search of A Ministerial President
    How's this for a political marketing challenge: our latest poll asked a representative sample of registered voters whether they would consider voting for 11 declared and potential presidential candidates. In each case, there were more "would not consider"s than "would"s. Within the poll's statistical margin of error, 50% or more voters rejected the entire field.
  • Next Up: Event Targeting In Politics
    Candidates for public office love events. Country fairs, town halls, campus visits, and, of course, political conventions. In the old days of politics (before 2008) candidates and their surrogates would even stand on street corners at busy intersections with a fist full of flyers. They mucked up traffic for 30 seconds madly dashing from car to car distributing their pledges as we anxiously waited for the light to change.
  • Facebook Advertising Matters For Political Fundraising
    It is 18 long - and short - months before the next major election. And while it's too early to predict the winners (though many will try between now and then), one thing we know for sure is that having a sufficient war chest is imperative to campaign success.
  • Hillary Clinton's Presidential Campaign Launches On Social
    As the preeminent figure-to-date in the 2016 U.S. presidential elections, Hillary Clinton has had a very memorable beginning to her campaign on social media. Across Facebook and Twitter, she's certainly attracted a lot of attention. But interestingly enough, she hasn't followed the same path that some other politicians have when it comes to her social strategy. Let's take a look at what Hillary's been doing.
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