• The Top 5 Mobile Marketing Trends for Political Ads
    Many believe that digital marketing during the 2012 election led to Obama's upper hand and just about everything digital helped him to win the race. Given this, it's clear that leveraging mobile media will help the next president to pave the way to the White House. When it comes to politics, the mobile screen is often where voters will be accessing information about politicians.
  • Who in Politics Actually Uses Advanced TV?
    Though formally limited to presidential races because of expensive data aggregation, Alex Lundry, CAO, Deep Root Analytics believes we're moving toward a point where targeting techniques will become affordable and commonplace among the various political campaigns.
  • Follow The User, Not The Screen
    With 2016 already forecasted as a pivotal year for digital, Steffi Decker, Partner, Chong + Koster believes that the lines between screens - TV, computer, and mobile - will begin to blur. The focus will shift towards the user and his/her's technological fluidity.
  • Political Exceptional-ism: What Are Buy-Side Mistakes?
    With make-goods being an unavailable "plan-B" in political media-buying, Christina Beaumier, SVP, Xaxis Media suggested that marketers need to take precaution through being realistic about what they can and cannot do.
  • In Advanced TV, Viewer ID Must Remain Sacred
    "We have to be very protective of our subscribers" said Fariba Zamaniyan, SVP, TiVO Research at our Marketing: Politics Conference. She warned that if the information and P.I.I. used for targeting is every released, it would be a mistake from which no company can recover.
  • Data Can Reinforce, but It Can Also Surprise

    At our Marketing Politics Conference, Cooper Reves, Digital Director, America Rising PAC recounted a time when he was able to supplement a campaign’s intent based on data with analytics to better define and reach their target audience. 

    Listen to more anecdotes and strategies at our Marketing: Politics event site

  • Coming Soon: Big Shift In How Political Marketers Buy Media
    Looking into the future, Tim Lin, Partner, Bully Pulpit, foresees innovative campaigns molding their strategies around clever combinations of target mediums to better leverage emerging technologies and broaden reach.
  • Social Media Is Persuasive Form Of Digital Democracy
    Lobbying is dying a slow, painful death. The capricious political environment we've witnessed over the past decade has ushered in new generations of political leaders - and lobbyists have not developed long-term relationships with them. Federal reforms, evaporating earmarks and junkets that run afoul of the law are also helping this form of persuasion wither away.
  • Personalized Digital Advertising For Political Campaigns
    While candidates may be hoping that social-media followers translate to votes, a vibrant social media presence won't be enough to sway millennials this time around. For the 2016 elections, shrewd candidates will turn to a new configuration of an old formula: personalized, data-driven digital ads.
  • 4 Tips for Trumping Your Opponent on Digital
    Elections are not won in Facebook fans (yet). But in 2016, almost every campaign, even on the most local level, will devote some -- or a lot of -- resources to their digital presence, engagement strategies and paid media. Candidates may not literally win online, but their use of digital and social media could tip an election in their favor. What can campaigns do to maximize their digital resources and set themselves up for success?
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