- An Acceptable Margin Of Error Can Be A Good Thing
Online Spin, Cory Treffiletti - Wednesday, December 22, 2010
Our business is VERY detailed. There are more data sets than the ...
- In Praise Of Being 'Different'
Online Spin, Cory Treffiletti - Wednesday, December 15, 2010
Listen up, because this is important! This is a once-in-a-lifetime opportunity f ...
- Looking Forward To 2011
Online Spin, Cory Treffiletti - Wednesday, December 8, 2010
It's that time of year once again! It's the season when pundi ...
- Put Me In, Coach, I'm Ready To Play
Online Spin, Cory Treffiletti - Wednesday, December 1, 2010
Unbeknownst to you, many of the executives you know engage with ...
- The Future Is Automation For All Agency Services
Online Spin, Cory Treffiletti - Wednesday, November 24, 2010
I've recently come to terms with the fact that the agency busine ...
- Social Media And Selling Media Are Not That Different
Online Spin, Cory Treffiletti - Wednesday, November 17, 2010
Social media is a lot like selling media: You need to list ...
- The Case For Apps As Core Digital Strategy
Online Spin, Cory Treffiletti - Wednesday, November 10, 2010
Way back in the olden days, a brand needed to establish itse ...
- What Exactly Is Performance Marketing?
Online Spin, Cory Treffiletti - Wednesday, November 3, 2010
Many people ask what performance marketing is -- but I think it ...
- A Memorable Email Moment
Online Spin, Cory Treffiletti - Wednesday, October 27, 2010
It was an early morning last week, and my 17-month-old son w ...
- That Sense Of Overwhelm? It's Not Just You
Online Spin, Cory Treffiletti - Wednesday, October 20, 2010
Do you ever get the feeling that you're swimming in the de ...
- Facebook, This Is Your Chance To Make Me Look Stupid
Online Spin, Cory Treffiletti - Wednesday, October 13, 2010
I read through the press coverage for last week's big announcements regardi ...
- Are The Expectations For Mobile Too High?
Online Spin, Cory Treffiletti - Wednesday, October 6, 2010
Last week I attended OMMA Global in New York, where I listen ...
- Time For Facebook To Face The Music
Online Spin, Cory Treffiletti - Wednesday, September 29, 2010
Last week Facebook made some minor news by announcing it would ...
- Simple Ways To Rethink Your Agency Business
Online Spin, Cory Treffiletti - Wednesday, September 22, 2010
"Maybe we're coming at it from all the wrong ways." Have y ...
- How To Make Ping Succeed
Online Spin, Cory Treffiletti - Wednesday, September 15, 2010
I'm a 100% Apple convert. Over the last few years, I ditch ...
- Join The Cult Of Looking Up
Online Spin, Cory Treffiletti - Wednesday, September 8, 2010
The next time you're walking down the street, take a moment ...
- The Inconvenient Truth... About Consumer Privacy
Online Spin, Cory Treffiletti - Wednesday, September 1, 2010
The last few weeks have seen a lot of press surrounding t ...
- Trend-Spotting In The Wild
Online Spin, Cory Treffiletti - Wednesday, August 25, 2010
Trend-spotting is the science of identifying where things are headed in popul ...
- Support Your Local Entrepreneurs
Online Spin, Cory Treffiletti - Wednesday, August 18, 2010
Being an entrepreneur is fun, if you're crazy. When you're an entrepreneu ...
- Why The Music industry Is NOT Dead
Online Spin, Cory Treffiletti - Wednesday, August 11, 2010
Numerous articles have been written about how the music industry is dyin ...
- Online Advertisers Take The Summer Off
Online Spin, Cory Treffiletti - Wednesday, August 4, 2010
For years there was little to no seasonality in online because ...
- What Does It Mean To Be A True 'Partner'?
Online Spin, Cory Treffiletti - Wednesday, July 28, 2010
The antithesis of a partner is a vendor, and there is ...
- Have You Hugged Your Agency Today?
Online Spin, Cory Treffiletti - Wednesday, July 21, 2010
Have you hugged your agency partners today? OK, I'll admit that soun ...
- Avoiding The Place Where Good Ideas Go To Die
Online Spin, Cory Treffiletti - Wednesday, July 14, 2010
The phrases "process paralysis" and "death by committee" are universally known a ...
- The Ego-Driven Internet
Online Spin, Cory Treffiletti - Wednesday, July 7, 2010
Is it just me -- or are the majority of innovations ...
- All This, And They Still Can't Make a Flying Car?
Online Spin, Cory Treffiletti - Wednesday, June 30, 2010
On Saturday night I was at a concert with a friend wh ...
- Impulse Vs. Considered Purchase Strategy
Online Spin, Cory Treffiletti - Wednesday, June 23, 2010
Much of Internet marketing is intended to sell products. What's most interesti ...
- Strategy Vs. Tactics: An Issue Of Compensation
Online Spin, Cory Treffiletti - Wednesday, June 16, 2010
Does your agency focus its attention on tactics, rather than strategy? Ma ...
- Upfronts? We're Talking About Upfronts?
Online Spin, Cory Treffiletti - Wednesday, June 9, 2010
If you read that header and it reminded you a little b ...
- The Brand Promise Vs. The Brand Experience
Online Spin, Cory Treffiletti - Wednesday, June 2, 2010
No matter what messaging you attempt to put into the marketplace ...