- The Simple Truth About Personalization
Email Insider, editor , David Baker - Monday, December 18, 2006
Many e-mail columnists and leaders in the industry talk about the pow ...
- Strategic Takeaways From The Email Insider Summit
Email Insider, editor , David Baker - Monday, December 11, 2006
It can be dangerous to go high atop a mountain with ...
- Recruiting In The E-mail Marketing World
Email Insider, editor , David Baker - Monday, December 4, 2006
As I was getting ready to bask in the bright snow ...
- Don't Believe Everything You Hear
Email Insider, editor , David Baker - Monday, November 20, 2006
Debunking e-mail myths and legends. ...
- Complex E-mail Programs Or Simple Truths?
Email Insider, editor , David Baker - Monday, November 13, 2006
As the saying goes, "you are a product of your looking glass ...
- Merging Web Analytics With E-mail
Email Insider, editor , David Baker - Monday, November 6, 2006
What a hot topic. Who wouldn't want to see the behavior ...
- Key Performance Indicators For E-mail Programs
Email Insider, editor , David Baker - Monday, October 30, 2006
I wrote an article a few weeks ago that spoke to t ...
- Who's In Control Of Your E-mail Program?
Email Insider, editor , David Baker - Monday, October 23, 2006
They say a picture is worth a thousand words. How about ...
- New Announcements, New Beginnings
Email Insider, editor , David Baker - Monday, October 16, 2006
The Direct Marketing Association Conference hit my lovely town of San Francis ...
- Top Ten Tips For The Holiday Season
Email Insider, editor , David Baker - Monday, October 9, 2006
Tips are often fun to read, yet hard to implement. Just rememb ...
- Simplify Your E-mail Marketing Programs
Email Insider, editor , David Baker - Monday, October 2, 2006
For today, I'm here to help simplify your life. (Well, at lea ...
- E-mail: Let's Not Take It 'Personal'
Email Insider, editor , David Baker - Monday, September 25, 2006
The discussions I have these days are rarely about whether e-mail ...
- The Decisions You Will Face In The Future
Email Insider, editor , David Baker - Monday, September 18, 2006
On one hand, I get excited about the inspired growth of e-ma ...
- How The World Changes
Email Insider, editor , David Baker - Monday, September 11, 2006
If you've ever done work for an auto manufacturer, you would certain ...
- Rewards Or Conditioning?
Email Insider, editor , David Baker - Monday, August 28, 2006
If your boss asked you to explain the difference between a rewar ...
- Seven Tips For Good E-mail Creative
Email Insider, editor , David Baker - Monday, August 21, 2006
Hoping to hit the jackpot with an e-mail program that makes a ...
- New-Member Communication Streams
Email Insider, editor , David Baker - Monday, August 14, 2006
Congratulations, you've just acquired a new e-mail subscriber! Now what do y ...
- Web Analytics And E-mail
Email Insider, editor , David Baker - Monday, August 7, 2006
To borrow from a famous ad slogan, "nobody doesn't like" the id ...
- The Future Of E-Mail
Email Insider, editor , David Baker - Monday, July 31, 2006
We read a lot about strategy, issues, trends and client work, b ...
- E-mail Quality Assurance
Email Insider, editor , David Baker - Monday, July 24, 2006
Mistakes are inevitable in any business, and ours is no different. Howeve ...
- Viral Marketing: How To Make It A Healthy Practice
Email Insider, editor , David Baker - Monday, July 17, 2006
We all love the idea of viral marketing and the concept ...
- How Much E-mail Is Too Much?
Email Insider, editor , David Baker - Monday, July 10, 2006
Are you sending your customers, prospects, partners or employees too much e-mai ...
- Rich Media E-mail--Alive or Dead?
Email Insider, editor , David Baker - Monday, July 3, 2006
In a perfect world, we could deliver Hollywood-style ads with highly engagin ...
- A Strategic View Of E-mail Newsletters
Email Insider, editor , David Baker - Monday, June 26, 2006
I've seen at least 20 new articles this year about e-mail newslette ...
- E-mail Acquisition: A Lost Art?
Email Insider, editor , David Baker - Monday, June 19, 2006
You need to find qualified new customers. Are you considering e-mail list ...
- The Costs Of Non-Delivered E-mail
Email Insider, editor , David Baker - Monday, June 12, 2006
You work hard to communicate with your customers through e-mail. But wh ...
- How to Empower E-mail As A Local Marketing Tool While Maintaining Control
Email Insider, editor , David Baker - Monday, June 5, 2006
I had some interesting discussions with Chris Baggot and Chip House ...
- All For A Cause
Email Insider, editor , David Baker - Monday, May 29, 2006
I'm still on a high from the recent E-mail Insider Event ...
- The Last Mile Of CRM
Email Insider, editor , David Baker - Monday, May 22, 2006
Customer Relationship Management (CRM) is an offensive phrase to many marketing executive ...
- E-mail Isn't Free
Email Insider, editor , David Baker - Monday, May 15, 2006
Let me paint you a picture. You have just seen a de ...