Derek DunhamMember since October 2007 Contact Derek
Derek works with clients to grow and develop their brands by staying on strategy, on time and on budget. He is responsible for ensuring that his accounts are strategically and fiscally sound. Derek has experience with brand development and marketing research for such clients as Abbott Nutrition, Delta Health Technologies, Westminster Ingleside, Peconic Landing and Sodexo Senior Living. Derek graduated with a bachelor’s degree in business administration from the University of North Dakota, and received his master’s in business administration from the Carlson School of Management at the University of Minnesota.
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- More Are Not Only Living Green, But Eating Green in
Many Boomers and seniors grew up being told, "No dessert until you've finished your vegetables." That parental pronouncement led to spinach hidden in napkins, broccoli smuggled to the dog, and, for some, a lifelong aversion to anything green.
- Solve Your Retirement Community's Immediate Occupancy Needs in
Statistics show that the time from a prospective resident's initial inquiry to move-in is 18 months to three years. But, suppose you can't wait that long-you need those empty units filled yesterday. What can you do to speed up the sales cycle and solve your most pressing occupancy issues? The secret is right in your database.
- Spring Cleaning in
Two scary words for many Boomers. Possibly a marketing opportunity for you.
- Are Retirement Community Websites Reaching the Right Customers? in
Studies show that today's mature market consumers are conducting more extensive online research prior to making a move to a retirement community. Contributing to this phenomenon is the growth of the Web, the proliferation of personal computing technology, the sharp rise in older demographics using the Internet and the intensified online marketing efforts of the communities themselves.
- Five Things Boomers Look For In A Retirement Community in
The length of time people spend on a retirement community waiting list can range from as little as six months to nearly a decade. Many retirees just don't feel ready to take this step, and moving them along in the sales process isn't easy or simple. Here are five community must-haves that might help turn wait-listers into residents.
- Beyond The Buffet Table: What Retirees Are Really Hungry For in
When it comes to the dining experience, what do retirees crave the most? We decided to find out. We conducted Project Looking Glass II, a study to learn how marketers can better reach the Boomer and senior markets. (This study, which placed researchers in a senior living community for 31 days, was a five-year follow-up to Project Looking Glass I.)
- 5 Ways To Heat Up Senior Tech Sales This Winter in
Analysts are anticipating a weaker-than-usual holiday selling season. But there is one potential source of selling cheer, especially for tech marketers: the over-65 market.
- Why You Should Be Targeting Grandparents This Holiday Season in
Yes, it's the holiday season again. From now through January, most businesses are trying to find ways to reap their share of the most frenzied shopping time of the year. While some marketers will look for this season's killer product or promotion to drive sales during the year-end spending spree, who you target and not what you're selling may be the difference between a hugely profitable holiday sales season and making less than spectacular numbers.
- The 'Golden Girls' Were Onto Something in
For an increasing number of Boomers, "e" is becoming a workable answer, thanks to the phenomenon of home sharing. "Golden Girls" references aside, home sharing is becoming more of a viable option for those entering retirement or leaving an empty nest, and is often more appealing to widowed or single female Boomers. According to an AARP analysis, there were approximately 480,000 female Boomers cohabiting with at least one non-related female roommate back in 2010 alone.
- Tapping Crowdsourcing To Develop Beer in
It's summer, it's hot and you're reaching for a cold one. While you're popping the top, think about beer marketing. How many Boomers (or seniors, for that matter) do you see in ad spots for beer, much less beer products aimed directly at them? Yeah, we couldn't think of any either.