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Derek Dunham

Member since October 2007 Contact Derek

Derek works with clients to grow and develop their brands by staying on strategy, on time and on budget. He is responsible for ensuring that his accounts are strategically and fiscally sound. Derek has experience with brand development and marketing research for such clients as Abbott Nutrition, Delta Health Technologies, Westminster Ingleside, Peconic Landing and Sodexo Senior Living. Derek graduated with a bachelor’s degree in business administration from the University of North Dakota, and received his master’s in business administration from the Carlson School of Management at the University of Minnesota.

Articles by Derek All articles by Derek

  • Will Boomers Go Pokemon?  in Engage:Boomers on 07/25/2016

    He hasn't walked over a cliff or discovered any dead bodies, but Paul, a Pokemon Go aficionado, has ignored important phone calls, struck up conversations with complete strangers, and even tried driving while playing. (He doesn't recommend that last one, calling it "perilous.")

  • Call Me 'Boomer'  in Engage:Boomers on 06/27/2016

    Language in the mature market space can be a minefield, with words like "senior" and "aging" getting a strong negative response.

  • The Mick Jagger Of Elder Care in Engage:Boomers on 05/27/2016

    The New York Times called it "laugh-out loud," but "Bettyville," a bestselling memoir, is about a subject many might not view as humorous: a Boomer-generation man returning from New York City to his roots in Missouri to care for his aging mother.

  • Is Identity Theft Scarier Than Burglary And Murder? in Engage:Boomers on 04/25/2016

    What crimes do Americans fear the most? Not burglary, murder or even terrorism. Most of us are afraid of something that we invite into our homes and lives on a daily basis. According to a 2015 Gallup poll, the most feared crime in America is having your credit card information stolen at stores (69% of us fear it most) and the second-most-feared crime is having your computer or smartphone hacked (62%). Tech crimes and scams rank far above other feared crimes, such as having your home burglarized when you aren't there (45%) or having your car stolen or broken into (31%).

  • Boomer Hearts Shouldn't Get All The Marketing Love  in Engage:Boomers on 03/29/2016

    Stroll down the cereal aisle in any supermarket, and you'll practically see flashing neon signs touting heart-healthy benefits, from starbursts to taglines. In case you missed the message, one cereal even forms the shape of a heart that dominates the front of the box.

  • Boomer Holiday Shopping Wrap-up  in Engage:Boomers on 12/28/2015

    As the shopping days before Christmas dwindled down to a precious few, which generation procrastinated the most? According to the blizzard of holiday shopping surveys out there, it was the Boomers.

  • Who Will Care For The Boomer Caregiver? in Engage:Boomers on 10/26/2015

    As the population ages, Boomers are shouldering more and more responsibility for overseeing their parents' care. According to a study by MetLife, nearly 10 million people over 50 care for their aging parents. The caregiving often falls to one sibling, and it's typically undertaken out of a sense of love, caring and duty. However, the caregiving role can take a toll in many ways.

  • 7 Things Marketers Can Learn About Boomers From 'Grace And Frankie' in Engage:Boomers on 07/02/2015

    If you've already binge-watched the entire first season of "Grace and Frankie," don't despair. The Netflix-original show has been renewed for season two.

  • Redefining Senior Living For Boomers Through The NameStorm Project in Engage:Boomers on 05/05/2015

    Although most Boomers will be retired five years from now, many seem reluctant to consider retirement communities in their plans. Only one in five Boomers wants to relocate to senior-related housing or an active-adult community, according to a survey by the Demand Institute Housing & Community.

  • Deck The Malls With Boomer Shoppers  in Engage:Boomers on 11/24/2014

    How can marketers reach more Boomer shoppers this season? For answers, let's turn to the blizzard of holiday shopping surveys out there.

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