Derek DunhamMember since October 2007 Contact Derek
Derek works with clients to grow and develop their brands by staying on strategy, on time and on budget. He is responsible for ensuring that his accounts are strategically and fiscally sound. Derek has experience with brand development and marketing research for such clients as Abbott Nutrition, Delta Health Technologies, Westminster Ingleside, Peconic Landing and Sodexo Senior Living. Derek graduated with a bachelor’s degree in business administration from the University of North Dakota, and received his master’s in business administration from the Carlson School of Management at the University of Minnesota.
Articles by Derek All articles by Derek
- 7 Things Marketers Can Learn About Boomers From 'Grace And Frankie' in
If you've already binge-watched the entire first season of "Grace and Frankie," don't despair. The Netflix-original show has been renewed for season two.
- Redefining Senior Living For Boomers Through The NameStorm Project in
Although most Boomers will be retired five years from now, many seem reluctant to consider retirement communities in their plans. Only one in five Boomers wants to relocate to senior-related housing or an active-adult community, according to a survey by the Demand Institute Housing & Community.
- Deck The Malls With Boomer Shoppers in
How can marketers reach more Boomer shoppers this season? For answers, let's turn to the blizzard of holiday shopping surveys out there.
- When Boomers Retire, Some Marketers Win, And Others Lose in
What's the biggest life change for Boomers? For many, it isn't turning 65. It's retiring-at whatever age that happens.
- More Are Not Only Living Green, But Eating Green in
Many Boomers and seniors grew up being told, "No dessert until you've finished your vegetables." That parental pronouncement led to spinach hidden in napkins, broccoli smuggled to the dog, and, for some, a lifelong aversion to anything green.
- Solve Your Retirement Community's Immediate Occupancy Needs in
Statistics show that the time from a prospective resident's initial inquiry to move-in is 18 months to three years. But, suppose you can't wait that long-you need those empty units filled yesterday. What can you do to speed up the sales cycle and solve your most pressing occupancy issues? The secret is right in your database.
- Spring Cleaning in
Two scary words for many Boomers. Possibly a marketing opportunity for you.
- Are Retirement Community Websites Reaching the Right Customers? in
Studies show that today's mature market consumers are conducting more extensive online research prior to making a move to a retirement community. Contributing to this phenomenon is the growth of the Web, the proliferation of personal computing technology, the sharp rise in older demographics using the Internet and the intensified online marketing efforts of the communities themselves.
- Five Things Boomers Look For In A Retirement Community in
The length of time people spend on a retirement community waiting list can range from as little as six months to nearly a decade. Many retirees just don't feel ready to take this step, and moving them along in the sales process isn't easy or simple. Here are five community must-haves that might help turn wait-listers into residents.
- Beyond The Buffet Table: What Retirees Are Really Hungry For in
When it comes to the dining experience, what do retirees crave the most? We decided to find out. We conducted Project Looking Glass II, a study to learn how marketers can better reach the Boomer and senior markets. (This study, which placed researchers in a senior living community for 31 days, was a five-year follow-up to Project Looking Glass I.)