Derek DunhamMember since October 2007Contact Derek
Derek works with clients to grow and develop their brands by staying on strategy, on time and on budget. He is responsible for ensuring that his accounts are strategically and fiscally sound. Derek has experience with brand development and marketing research for such clients as Abbott Nutrition, Delta Health Technologies, Westminster Ingleside, Peconic Landing and Sodexo Senior Living. Derek graduated with a bachelor’s degree in business administration from the University of North Dakota, and received his master’s in business administration from the Carlson School of Management at the University of Minnesota.
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- What Boomer Travelers Really Want Under The Tree in
With Boomers spending $120 billion a year on travel, there's a huge incentive for marketers to give them a better experience. So, if not for this holiday season but the next, I talked to a few Boomers to see what was on their travel wish lists. Although they visit a wide range of places, from local campgrounds to international cruises, it was surprising how many preferences they shared.
- When Aging In Place Puts Baby Boomers In A Tough Place in
The number of older people who live alone at home continues to climb: 13 million in 2015. And for women over 75, the numbers are even more shocking. 45% live alone, according to a recent "Philadelphia Inquirer" article.
- Unleashing The Spending Power Of Baby Boomers in
The days are over when 10-year-old Billy down the street opened a few cans of dog food for Fido while the neighbors were on vacation. Now, pet owners look online for pricey dog sitters with fancy credentials, scour TripAdvisor for hotels that cater to pets, or even book a pet-friendly cruise. As we treat animals more and more like people, it's hard to tell pet-focused products and services from human ones. Guess which of these five pet services actually exists?
- Will Boomers Go Pokemon? in
He hasn't walked over a cliff or discovered any dead bodies, but Paul, a Pokemon Go aficionado, has ignored important phone calls, struck up conversations with complete strangers, and even tried driving while playing. (He doesn't recommend that last one, calling it "perilous.")
- Call Me 'Boomer' in
Language in the mature market space can be a minefield, with words like "senior" and "aging" getting a strong negative response.
- The Mick Jagger Of Elder Care in
The New York Times called it "laugh-out loud," but "Bettyville," a bestselling memoir, is about a subject many might not view as humorous: a Boomer-generation man returning from New York City to his roots in Missouri to care for his aging mother.
- Is Identity Theft Scarier Than Burglary And Murder? in
What crimes do Americans fear the most? Not burglary, murder or even terrorism. Most of us are afraid of something that we invite into our homes and lives on a daily basis. According to a 2015 Gallup poll, the most feared crime in America is having your credit card information stolen at stores (69% of us fear it most) and the second-most-feared crime is having your computer or smartphone hacked (62%). Tech crimes and scams rank far above other feared crimes, such as having your home burglarized when you aren't there (45%) or having your car stolen or broken into (31%).
- Boomer Hearts Shouldn't Get All The Marketing Love in
Stroll down the cereal aisle in any supermarket, and you'll practically see flashing neon signs touting heart-healthy benefits, from starbursts to taglines. In case you missed the message, one cereal even forms the shape of a heart that dominates the front of the box.
- Boomer Holiday Shopping Wrap-up in
As the shopping days before Christmas dwindled down to a precious few, which generation procrastinated the most? According to the blizzard of holiday shopping surveys out there, it was the Boomers.
- Who Will Care For The Boomer Caregiver? in
As the population ages, Boomers are shouldering more and more responsibility for overseeing their parents' care. According to a study by MetLife, nearly 10 million people over 50 care for their aging parents. The caregiving often falls to one sibling, and it's typically undertaken out of a sense of love, caring and duty. However, the caregiving role can take a toll in many ways.