• Email Subscribers Not Fully Engaged WIth Marketing Programs

    A clear majority of new email subscribers are unengaged with email marketing programs, according to second-quarter data from Epsilon and the Direct Marketing Association's Email Experience Council. Some 59% of new subscribers in an average list had opened, or clicked on, any messages since signing up. ...Read the whole story

Email Marketing in the Age of Priority Inbox

After being dubbed at launch, "refreshingly difficult to game" in 2010, marketers have now spent enough time with Gmail Priority Inbox to accumulate some learning and best practices. Double opt-in, using effective keywords and varying the sender are all tactics that help marketers get past Gmail's velvet rope.  ...More

  • Stop Sharing Your Email Newsletter in Social Media

    Yes, sharing your newsletter on Facebook and Twitter can boost its audience and bring in new readers. But it can also result in "engagement cannibalization," as your subscribers ignore it in the inbox and read it online instead. This depresses your engagement metrics and can compromise your sender reputation and deliverability. ...More

  • On Email's 30th Anniversary, Channel Continues To Evolve

    On Aug. 30, 1982, 16-year-old V.A. Shiva Ayyadurai was issued a copyright for a computer program he named "EMAIL." As "email" celebrates its 30th birthday, it continues to evolve in response to the increasing demands and expectations of consumers for personalized service. Marketing has become a 24/7 job, and email is an increasingly important part of that job. In fact, consider the following statistics that show how smart marketers are using email to fuel growth: ...More