A clear majority of new email subscribers are unengaged with email marketing programs, according to second-quarter data from Epsilon and the Direct Marketing Association's … Read the whole story
After being dubbed at launch, "refreshingly difficult to game" in 2010, marketers have now spent enough time with Gmail Priority Inbox to accumulate some … Read the whole story
Yes, sharing your newsletter on Facebook and Twitter can boost its audience and bring in new readers. But it can also result in "engagement … Read the whole story
On Aug. 30, 1982, 16-year-old V.A. Shiva Ayyadurai was issued a copyright for a computer program he named "EMAIL." As "email" celebrates its 30th … Read the whole story