by Richard Linnett
"Hollywired" is all about being wired into Hollywood and vice versa, covering the Hollywood influence on the "wired" or tech and adtech businesses that are blooming all around. "Hollywired" also is all about observing the advertising, marketing and media practices associated with entertainment and branded entertainment. Finally, it's about my favorite subject, the flip side of the entertainment coin -- earned media; which, according to the Forrester definition, is "an old PR term that essentially meant getting your brand into free media rather than having to pay for it through advertising." More


by Tyler Loechner
Last month, Google released their Zeitgeist 2012: Year In Review video, a dramatic video that captures all of the epic moments that people searched for in 2012. Just like their Zeitgeist videos in 2010 and 2011, Google turned to Los Angeles-based creative agency Whirled, and named Whirled's founder and creative director Scott Chan as director of the video. Since hitting the YouTube waves on December 12, the Zeitgeist 2012 video has racked up over 13 million views. That number already easily trumps the view count from the 2010 (2.5 million) and 2011 (8.5 million) versions combined. Read the whole story »
by Karl Greenberg
As initially reported in MarketingDaily on January 4, Honda is heralding the arrival of its U.S. market icon, the 2013 Civic, unveiled at the Los Angeles auto show last fall. The campaign -- via long-time Santa Monica agency RPA -- comprises four TV spots, one of which debuted in the Rose Bowl on Tuesday. The new ads have "found" video content to talk about entrepreneurial spirit of inventors and Honda's engineers. There are more than 10 different inventors portrayed in the spots. The effort, which also has print and digital elements, mixes product messages with the company's corporate mantra ... Read the whole story »
by Steve Smith
As initially reported in MobileMarketingDaily on January 3, mobile app infrastructure and services firm Phunware announced its late 2012 acquisition of Los Angeles-based mobile ad company Tapit Media Group for $23 million. Phunware works with major media such as NFL, TCM, Univision, E!, ESPN, Fox and Discovery on app experiences and management. Read the whole story »
by Tyler Loechner
Meredith Rodriguez, a 12-year digital sales and marketing veteran, was recently promoted to vice president of sales for Demand Media. Rodriguez will lead the branded ad sales team in the Western region for the Santa Monica-based company, according to a release. Read the whole story »
by Tyler Loechner
Santa Monica-based marketing agency Mercury Media this week announced that it has acquired iMarketing, a full service digital agency. According to the release, the acquisition creates "the largest independent online and offline performance marketing agency in the country." The acquisition of iMarketing, which specializes in SEO, affiliate marketing, and research and analytics technology, is a big plus for Mercury and their direct response TV ads. Read the whole story »
AROUND THE NET
Can first-time newspaper owner Aaron Kushner succeed by "defying conventional wisdom [by] spending heavily to expand the printed edition and playing down digital formats" at the Orange County Register? According to Elliott Spagat, who details Kushner's strategy in this piece, "It's too early to know whether he's right. Kushner said advertising revenues have grown, though he won't say how much." Read the whole story »