Tuesday, July 1, 2014


by Laurie Sullivan
CallFire will soon roll out the Spark My Mission campaign to support entrepreneurs looking for help to fund initiatives. The winner receives $5,000 seed money to fulfill a dream that starts with a vision. Entries are open to all, from small business owners to independent contractors, as long as they meet certain criteria. Read the whole story »
by Laurie Sullivan
Former leads from WPP, Publicis and inVentiv Health will launch a Los Angeles-based boutique agency to give an old business new life and rein in how clients pay for campaign performance. The updated operational model makes fixed bids, hourly rates and huge retainers a thing of the past. Read the whole story »
by Laurie Sullivan
The city council in Santa Clarita, Los Angeles County, has approved an agreement with Edwards Outdoor Advertising to remove 47 of its billboard structures around the city -- including 22 located along Interstate 5 -- in favor of three large electronic billboards in Santa Clarita. Residents are not too happy with the decision, however, and have gathered more than 16,000 signatures in opposition of the plan. Read the whole story »
by Joe Mandese
Los Angeles-based ad tech firm Spreeify has launched a cloud-based mobile and display advertising platform it claims can "maximize click-through, conversion, and engagement" by looking at "social referrals, retargeting and other technology optimize real-time bidding." Spreeify says its customers include JustFab, Gaiam, Papyrus, etnies, Journeys and Adobe. Read the whole story »
by Joe Mandese
California newspaper publishing vet Shanna Cannon has been named regional publisher of E.W. Scripps' Ventura County Star. She moves into the larger circulation newspaper publishing role from publisher of Scripps-owned Record Searchlight in Redding, Calif. Cannon, who grew up in California's Central Coast region, began her newspaper career at Scripps Telegram-Tribune in San Luis Obispo. Read the whole story »
by Joe Mandese
Long-time music industry marketing vet Randy Malinoff has joined Pasadena-based music marketing agency DMI Music & Media as executive vice president-global digital business. In that role, he will develop digital marketing opportunities around DMI's Engine 1 Music platform, including two new applications: "music-integrated email;" and "private label" digital radio for brands. Prior to joining DMI, Malinoff led the direct-to-consumer business for Universal Music Group. Read the whole story »
by Steve McClellan
The ad agency is partnering with Hamburg-based freiheit.com to form Mistress.tech that will focus on creating software and marketing platforms for clients that include parcel service DPD and the City of Hamburg. Read the whole story »
AROUND THE NET
Fox Needs Hits, CEO Admits Los Angeles Times
Peter Rice, chairman and chief executive of the Fox Networks Group, acknowledged that Fox Broadcasting had some lackluster shows last season and needs to up its game this season, according to the Los Angeles Times. Rice made the remarks at the Television Critics Assn.’s press tour in Beverly Hills over the weekend, where admitted: “We need some new hits. That will be our focus.” The LAT notes that Fox saw overall viewership numbers and the 18-49 demographic both decline last season, while only two new shows survived: “Sleepy Hollow” and “Brooklyn 99.”  Other established series, including “Glee,” “New Girl ... Read the whole story »










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