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by Thom Forbes
It's time we checked in on Comic-Con, the get-together for comic-book dweebs founded in San Diego in 1970 that has become appointment exhibitionism for the superpowers of entertainment marketing and
the star power they bring to us mere earthlings. More
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by Joe Mandese
With Comic-Con taking place this week in its own backyard, JWT's San Diego-based Digitaria unit came up with a way to tap into the comic book zeitgeist and promote itself in the process, giving away
limited edition t-shirts featuring popular comic book memes. Read the whole story »
by Karlene Lukovitz
QR codes seem to be everywhere now, but Taco Bell's new variation is bound to stand out in the crowd. Draftfcb Orange County, Taco Bell's AOR, arranged real avocados and lemons to form functional 2-D
barcodes to promote the Catina Bell Menu. Read the whole story »
by Tyler Loechner
Los Angeles' DB&M Media was named agency of record for Wingstop restaurants and will lead advertising efforts for the restaurant in San Diego with televsion, online, and social campaigns. Read the whole story »
by Ibet Inyang
According to the Rochest Busines Journal, social marketing company Brand Networks has expanded its company to Los Angeles and New York. The company has appointed Paul Falzone as its chief growth
officer to head its LA branch. Read the whole story »
by Tyler Loechner
PromoJam, a social marketing software and services firm from Los Angeles, Wednesday announced that they have struck a deal that will allow the company to expand into Australia and New Zealand while
maintaining their offices in LA. Amanda MacNaughton, co-founder and CMO of PromoJam, said, "In the past, LA has been overlooked as a technology hub in the USA, and PromoJam is one of the companies
challenging that stereotype." Read the whole story »
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