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by Joe Mandese
Media researcher Arbitron received an important stamp of approval for its Portable media Meter ratings service in Los Angeles and four other major markets, including Riverside-San Bernardino, CA. Los
Angeles was one of three markets being granted MRC accreditation for the first time. Read the whole story »
by Tyler Loechner
AdColony, a mobile video ad platform with headquarters in Los Angeles, Tuesday announced that it was awarded the honor of best "pitch" by the Mobile Marketing Association. AdColony was honored with
the award for "innovation in mobile for its proprietary Instant-Play technology," which delivers hi-def video ads instantly. Read the whole story »
by Carrie Cummings
Oversee.Net, a Los Angeles-based company that operates a global online performance marketing network, announced that Gene Chuang has been appointed Chief Technology Advisor. In this role, Chuang will
identify and build technology platforms to help Oversee both grow current and attract future business initiatives. Read the whole story »
by Tyler Loechner
Los Angeles social media agency Maximize Social Media LLC this week named Julie Stern Wills as its senior vice president. She will lead the company's online advertising management division with a
focus on Facebook advertising. Read the whole story »
by Tyler Loechner
Have you heard about the giant Zeppelin - named Eureka - flying over the San Francisco Bay Area this month? It'll be coming to Los Angeles starting the first week of August. Operated by Airship
Ventures and part of Airship Ventures Sponsorships, the Zeppelin provides a fun way to do promotions in the area. Read the whole story »
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