Wednesday, October 24, 2012

by Steve McClellan
New York-based independent shop Horizon Media has hired digital strategist and agency veteran Paul Santello, as EVP, managing partner of its Los Angeles office. The agency said Santello is tasked with strengthening Horizon's strategic offering, driving digital innovation at the firm and overseeing all client activity in Horizon's Los Angeles office. He'll also contribute to the agency's new business development efforts. Read the whole story »
by Karlene Lukovitz
As part of its efforts to reposition itself as an adventurous, "hip and funky" brand, Good Earth Tea is dispensing samples at offbeat venues like tattoo parlors, vintage clothing stores and art museums in San Francisco and Los Angeles. From Oct. 12 to 31, the brand's "Untamed Moments Tour" is sending young men and women, riding branded, vintage-style bikes, into "hot hangouts" in those metro areas, using a branded van to transport the team throughout the regions. Read the whole story »
by Bryan Boettger
With so many metrics at our disposal, it's incredibly easy for a social media marketer to simply focus on metrics instead of return on investment. I am so excited to moderate the panel "Is Social ROI An Oxymoron?" at the OMMA Social Data conference tomorrow morning at 9:45 a.m. If you're in Los Angeles, you can attend by signing up here. If in-person isn't a possibility, view the live stream of the sessions all day here. Read the whole story »
by Amy Corr
Loyalkaspar launched a Los Angeles office, adding Richard Eng as creative director and Mandy Novak as executive producer. Read the whole story »
by Amy Corr
Pulse Films USA signed Young Replicant, led by Los Angeles-based director Alex Takacs to its directorial roster. Read the whole story »