MAD LA
Wednesday, October 24, 2012
  • Horizon Media Taps Santello To Head LA Office

    New York-based independent shop Horizon Media has hired digital strategist and agency veteran Paul Santello, as EVP, managing partner of its Los Angeles office. … Read the whole story

  • Good Earth Tea Launches Offbeat Sampling Tour in LA

    As part of its efforts to reposition itself as an adventurous, "hip and funky" brand, Good Earth Tea is dispensing samples at offbeat venues … Read the whole story

  • 'Return On Investment' Isn't The Same As 'Great Metrics'

    With so many metrics at our disposal, it's incredibly easy for a social media marketer to simply focus on metrics instead of return on … Read the whole story

  • Loyalkaspar; Richard Eng and Mandy Novak

    Loyalkaspar launched a Los Angeles office, adding Richard Eng as creative director and Mandy Novak as executive producer. Read the whole story

  • Pulse Films USA; Young Replicant

    Pulse Films USA signed Young Replicant, led by Los Angeles-based director Alex Takacs to its directorial roster. Read the whole story