Tuesday, November 20, 2012


by Karl Greenberg
Honda is joining the year-end sales mix with "Happy Honda Days." The effort, which has an oddly '60's color-TV feel, features the odd parent or two, with an obstreperous mother saying the wrong things to her son at the wrong time, among other wackos. Each ad has someone thanking Honda for a great deal. Sarah May Bates, Santa Monica-based RPA's assistant creative director on the account, concedes that this isn't exactly buying season, though it's critical for automakers for a couple of reasons: it pulls sales out of the hat to make year-end volume. Read the whole story »
by Tyler Loechner
DW+H, a Santa Monica advertising agency, this week relaunched the brand of Santa Monica-based auto shopping site TrueCar. The campaign kicked off on November 19 and will continue to January. According to the release, the campaign is budgeted at $7.5 million. It is the first work DW+H has done for TrueCar since their partnership began. Read the whole story »
by Karl Greenberg
In time for the eco-centric Los Angeles Auto Show, market data firm Nielsen has come out with its finalists for best green marketers in the auto category. The firm says green advertising is actually moving the needle on purchase consideration, with consumers reporting 20% higher consideration levels versus 2011. In the lead for the top spot are Ford, Honda, Toyota, Chevrolet and Nissan, all finalists in the third annual ranking, the award for which will be presented at the Los Angeles show on Nov. 29. Auto manufacturers that ran any national TV ads with "green" themes between October 2011 and ... Read the whole story »
by David Goetzl
DirecTV, whose CEO suggested the asking price was indicative of out-of-control carriage fees, has inked a deal to carry the Los Angeles Lakers-focused regional sports network, Time Warner Cable SportsNet. The deal also includes a Spanish-language version. DirecTV's CEO Mike White was frustrated by the affiliate fees that network owner Time Warner Cable was seeking, calling out an "example of how broken the system is." Read the whole story »
by Tyler Loechner
Santa Monica-based Total Beauty Media Group asked the question, "What do women watch?" After conducting a survey on 609 women across the nation, TBMG found some interesting answers. Some of the more intriguing results centered on the Millennials. According to the research, nearly 30 percent of Millennials consume more than 30 minutes of online video daily. Ethelbert Williams, head of marketing at TBMG, said, "What's interesting is when you talk about this whole behavior of consumers sitting in front of a TV and doing things on their computers, Millennials are the most likely bunch to replace one screen to ... Read the whole story »
AROUND THE NET
The Hollywood Reporter, which played its own part in the Hollywood blacklist, commemorates the 65th anniversary of its beginning with a host of articles. Most memorably, perhaps, W.R. Wilkerson, the son of the pub's first owner, Billy Wilkerson, has a public apology for his father's naming alleged Communists in his Tradeviews column. The "anti-communist campaign, which began as a schoolyard spat with the movie brass, snowballed out of control," W.R. Wilkerson writes of his father. Read the whole story »