An in-depth global Accenture survey among industry analysts and senior executives reveals that Consumer Package Goods (CPG) companies are at a significant crossroads. CPG companies that keep cutting costs and don't invest in future capabilities, channels and markets are putting their brand reputation and market share at risk.

Influencers have an incredible ability to drive conversation and engagement on behalf of your brand. The right influencers will create quality content that ultimately inspires purchase of your product or services. Thus, it is no surprise that influencers have become an important part of the marketing mix today.

It's fascinating to see dramatic transitions in so many major industries. Electric cars, driverless cars and Uber are transforming the auto industry. The entertainment and advertising industries are being transformed by mobile devices and streaming video. Amazon is transforming the retailing industry.

When was the last time that you discovered a new product, and then realized it was only new to you? Or, rediscovered a product that you used to love, but had fallen off your radar? For me, that would be avocados. I've always liked guacamole, but that was the only use I had for them.

A few weeks ago, Facebook dropped another one of its algorithm "bombs." The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather than those posted by pages. The change has enormous implications for businesses that have been using Facebook to engage with fans. Therein lies the problem. Is being reliant on a media powerhouse's control a gamble?

There is no doubt that influencer marketing is "having a moment." According to a study by Tomoson, 60% of marketers said they would be increasing their influencer marketing budgets in 2016.

As Orson Welles first demonstrated in Citizen Kane, the way a filmmaker shoots a scene can tell as much a story as the action in the scene itself. The intensity of a silent close-up, the suspense created by darkening a room, the uneasiness conveyed by a slightly askew camera angle - all can add drama to a piece of film, even to a 15-second commercial. But when used incorrectly, these techniques can alienate viewers, preventing an ad from getting attention. To help your story rather than hinder it, keep these three tips in mind for advertising production.

In her famous "power posing" TED talk, Amy Cuddy says, "Your body language shapes who you are." This isn't only a great truth for individuals but for CPG brands as well. If brands, like people, shy away, hunch their shoulders and act small, personifying the "low interest" CPG stereotype, they will forever be boring and uninteresting. But if they adopt the behaviors of confident, charismatic brands, they, too, might increase their chances for success.