In the parlance of a grizzled newspaper editor, Research In Motion CEO Thorsten Heins seemingly buried the lede yesterday when he announced, about an hour into his presentation, that the first of the already tardy new BlackBerrys he was touting would not be available in the U.S. until March. Wall Street, frustrated by earlier delays, apparently didn't buy it. "RIM shares, which were up about 4% when Mr. Heins began introducing the phones, closed the day down 12% at $13.78," the "Wall Street Journal" reports. ...
The full spot, from TAXI New York, is under wraps until the game, but the 15-second teaser ad featuring actor/comedian Tracy Morgan of "30 ... Read the whole story
Safeway and ExxonMobil have teamed up to provide Safeway shoppers with a way to save at the gas pump. Safeway shoppers and ExxonMobil customers ... Read the whole story
"We are at a shift from generating widespread awareness to driving behavior change," Craig Bida, EVP of Cone Communications, which has worked on the ... Read the whole story
This spot and all of the ads tell the "story behind the silver of Philadelphia Cream Cheese," emphasizing/illustrating five standards that differentiate the brand: ... Read the whole story
The nail color and care market in the U.S. has grown by 72% since 2007, with sales estimated at $2.5 billion at the end ... Read the whole story
Regardless of where you're from, there's a better than ever chance that you are thinking about sustainability when you consider a purchase, per a ... Read the whole story
Mayhem has been around since the beginning of time. Find out where in today's Super Bowl edition of Out to Launch. Read the whole story