Thursday, January 31, 2013
  • MiO Fit Launch Lays Ground For Super Bowl Ad

    The full spot, from TAXI New York, is under wraps until the game, but the 15-second teaser ad featuring actor/comedian Tracy Morgan of "30 Rock" and "Saturday Night Live" fame has been posted on YouTube, and is being promoted on MiO's Facebook page and Twitter site. ...Read the whole story

  • Safeway, ExxonMobil Partner For Rewards Program

    Safeway and ExxonMobil have teamed up to provide Safeway shoppers with a way to save at the gas pump. Safeway shoppers and ExxonMobil customers can now earn Reward Points for most products purchased at Safeway stores in the mid-Atlantic region and redeem their Reward Points at participating Exxon or Mobil locations. The loyalty program is similar to one offered nationally by Shell Oil gas stations and Kroger Grocery Co. since August 2010. ...Read the whole story

  • Marketers Celebrate 10 Years Of 'Go Red'

    "We are at a shift from generating widespread awareness to driving behavior change," Craig Bida, EVP of Cone Communications, which has worked on the program with the American Heart Association since its inception, tells "Marketing Daily." ...Read the whole story

  • Philly Cream Cheese Campaign: We Set the Standard

    This spot and all of the ads tell the "story behind the silver of Philadelphia Cream Cheese," emphasizing/illustrating five standards that differentiate the brand: use of fresh, local milk blended with real cream; "farm to [Philly's] fridge." ...Read the whole story

  • Mintel Sees Bright Colors In Nail Care

    The nail color and care market in the U.S. has grown by 72% since 2007, with sales estimated at $2.5 billion at the end of 2012. The firm says growth will continue through 2017 at a slower pace than previous years, with sales expected to reach just over $4 billion. ...Read the whole story

  • The World Cares, But Do The World's Wallets?

    Regardless of where you're from, there's a better than ever chance that you are thinking about sustainability when you consider a purchase, per a new study by The Regeneration Roadmap -- a joint project by GlobeScan, SustainAbility, and BBMG. ...Read the whole story

Countdown to the Super Bowl

Mayhem has been around since the beginning of time. Find out where in today's Super Bowl edition of Out to Launch. ...More

  • Six Brand Archetypes To Guide Positioning Strategy

    "Brand Archetype" models help define the space in which brands should play. The nuances represented by brand archetypes enable businesses to more easily develop and refine their brand positionings with a stronger strategic perspective, and a ...More