by Staff Writers on Sep 1, 4:19 PM
* McKinney & Silver * MindShare * The Richards Group
by Staff Writers on Sep 1, 4:13 PM
* 2Advanced Studios * OMD * Zoom Media & Marketing and OMA/OMD
by Staff Writers on Sep 1, 4:05 PM
* AOL * TM Advertising * Zoom Media & Marketing and Mediacom
by Staff Writers on Sep 1, 4:02 PM
* GM Planworks * OMD * The Richards Group
by Staff Writers on Sep 1, 3:59 PM
* Crispin Porter + Bogusky * RPA * The Richards Group
by Staff Writers on Sep 1, 3:49 PM
* MediaVest * MindShare * OMD
by Staff Writers on Sep 1, 3:44 PM
* Inititiative * Blaine Warren Advertising * RPA
by Staff Writers on Sep 1, 3:42 PM
* Crispin Porter + Bogusky * RPA * The Richards Group
by Staff Writers on Sep 1, 3:34 PM
Consumers are increasingly wary of e-mail marketing, but these campaigns deployed great content and smart distribution strategies to send sales soaring.Kel & Partners Centive Kel & Partners: Kel Kelly, CEO; Karen Pappalardo, Chief Marketing Officer; Deirdre Carey, Director of Client Services MMotive: Bob Hoffman, Director Centive: Bob Conlin, VP, Marketing Sales Compensation doesn't exactly conjure sparkling images of fun ad campaigns. Boring speeches and drab bar charts are more likely to come to mind. To promote Centive's On-Demand Sales Compensation Management product "Compel," Kel & Partners whipped up a couple …
by Staff Writers on Sep 1, 3:27 PM
* Avenue A/Razorfish * Outrider * RPA
