The Omnicom agency has tapped Sankar-King in a bid to boost its data and analytics offering. She was a top North America data and … Read the whole story
When an ad agency loses a client, it's not usually cause for celebration or the genesis of inspiration that leads to the creation of … Read the whole story
This effort represents a new marketing direction for the PayPal-owned platform which has primarily relied on word-of-mouth since it was launched in 2009. Ad … Read the whole story
Consultants and agencies are increasingly getting into each other's businesses. The acquisition is designed to bolster Isobar's growing business transformation and strategic consulting service … Read the whole story
"Unconventional by Tradition" uses Paint 95 exclusively to design and illustrate all of the digital assets for the campaign. Peruvian artist Xomatok created 12 … Read the whole story
The shift in ad industry market share from so-called "analogue" media to "digital" media is accelerating, and the latter is now expected to surpass … Read the whole story
The agency-advertiser relationship continues to change as targeting options and technology mature. The targeting gives marketers more control over their search buys, but how … Read the whole story
In the past few weeks, via the comments I've received on my two (1,2) columns looking at the possible future of media selection and … Read the whole story
A double dose of Cam Newton. Don't text and drive. Let's launch! Read the whole story
Havas Worldwide New York named Pete Gosselin and Jay Hunt as creative directors, working on the TD Ameritrade account. The pair join the agency … Read the whole story
TBWA\Chiat\Day was named global B2B agency of record for Intel Corporation, following a three-month pitch process. MRM/McCann previously handled the work. Creative and strategic … Read the whole story