"Our company strategy is about powering the billions of smart, connected computing devices across the globe," said Kathy Garchow, Intel's director of business marketing strategy. "Our work with TBWA\Chiat\Day will help us better connect how our technology enables our business customers to achieve their success."
Added Erin Riley, president of TBWA\Chiat\Day LA: "We are thrilled to partner with Intel, a brand whose value, influence and pioneering technologies continue to push the boundaries of what's possible."
Intel spent $103.7 million on measured media in 2015 and $31.1 million the first quarter of 2016, according to Kantar Media.
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