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• apparel Maidenform Uses Augmented Reality To Debut New Brand by Sarah Mahoney

  Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says it will use AR technology to introduce its new Comfort Devotion line of bras, panties and shapewear later this year. ...Read the whole story

• Kinetic Scores 'Positive' Results WIth NFC-Enabled Outdoor Ads by Steve McClellan

  WPP out-of-home ad shop Kinetic and OOH vendor JCDecaux revealed results of their first joint large-scale test of ads enabled with so-called near field communications technology. They said 78% of the participating consumers reported having a "positive" experience, primarily citing the ease of use of the NFC technology, while more than 85% indicated they would use their phones to interact with OOH ads in the future. ...Read the whole story

• Rise In TV Shows Viewed Online, On Mobile by Wayne Friedman

  Longer Internet video viewing -- particularly that of full-length TV shows -- continues to climb at the expense of short-form video content. Share of time watched on smartphones grew by 41% in the first quarter of 2012, while the share of time watched on tablets grew by 32%. ...Read the whole story

• Tablet Users Watching More Videos Than Smartphone Owners by Mark Walsh

  New findings from Rhythm NewMedia suggest that people like watching video better on tablets than smartphones -- although given smartphones' popularity, they still account for the vast majority of time spent watching mobile video. Entertainment news properties like E! Online and TMZ are proving especially sticky. ...Read the whole story

• Google Shopping, Food And Drink Lead Massive Mobile Web Ad Growth by Steve Smith

  Virtually every publishing category used by Google's DoubleClick saw 25% or greater growth in mobile Web ad impressions in the last quarter of 2011. ...Read the whole story

• EA Founder Trip Hawkins Steps Down From Digital Chocolate Leadership by Steve Smith

  Game industry mainstay Trip Hawkins marks the 30th anniversary of his founding electronic arts by quitting his current social and mobile gaming firm Digital Chocolate. ...Read the whole story

• As Smart TV Reports Surface, Apple Remains Coy by Ross Fadner

  Apple, Inc. may be readying a new Internet-powered television product, according to reports coming out of China on Monday. On Tuesday, Apple CEO Tim Cook added fuel to the fire when he said technology for televisions was of "intense interest" to the company during an interview at a conference. ...Read the whole story

search Why Facebook Wants You To Buy Their Phone. A-hum! by Laurie Sullivan

Can a software or cloud computing company become successful building and selling its own smartphone? Of course it can -- but analysts believe Facebook will need more than a $1 billion investment in Instagram or a wish upon a starry-eyed dream. Does it all come down to data generated by searches, member profiles, and clicks on ads? ...More

• Integrated Display, Social and Mobile Video Ads Boosts Brand Engagement by Daisy Whitney

  The addition of display ads and social media features to mobile video can boost the effectiveness and engagement of a mobile marketing buy. That's the finding of an analysis of mobile video advertising conducted by Rhythm New Media, a premium mobile ad network. ...More