Considering the continued abuse of the QR code, and the prospects for its proliferation among all businesses large and small, it is good to reiterate the basics of QR hygiene. Read the whole story
Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says it will use AR technology to introduce its new Comfort Devotion line of … Read the whole story
WPP out-of-home ad shop Kinetic and OOH vendor JCDecaux revealed results of their first joint large-scale test of ads enabled with so-called near field … Read the whole story
Longer Internet video viewing -- particularly that of full-length TV shows -- continues to climb at the expense of short-form video content. Share of … Read the whole story
New findings from Rhythm NewMedia suggest that people like watching video better on tablets than smartphones -- although given smartphones' popularity, they still account … Read the whole story
Virtually every publishing category used by Google's DoubleClick saw 25% or greater growth in mobile Web ad impressions in the last quarter of 2011. Read the whole story
Game industry mainstay Trip Hawkins marks the 30th anniversary of his founding electronic arts by quitting his current social and mobile gaming firm Digital … Read the whole story
Apple, Inc. may be readying a new Internet-powered television product, according to reports coming out of China on Monday. On Tuesday, Apple CEO Tim … Read the whole story
Can a software or cloud computing company become successful building and selling its own smartphone? Of course it can -- but analysts believe Facebook … Read the whole story
The addition of display ads and social media features to mobile video can boost the effectiveness and engagement of a mobile marketing buy. That's … Read the whole story