Kinetic Scores 'Positive' Results WIth NFC-Enabled Outdoor Ads
- by Steve McClellan @mp_mcclellan, May 29, 2012
WPP out-of-home ad shop
Kinetic and OOH vendor JCDecaux revealed results of their first joint large-scale test of ads enabled with so-called near field communications (NFC) technology.
The companies said that 78% of the participating consumers reported having a “positive” experience, primarily citing the ease of use of the NFC …
