• Newspaper Enlists Startup To Police Web For Copyright Violations by Wendy Davis

    As part of a copyright crackdown, a startup called Righthaven has filed five lawsuits against Web sites that allegedly lifted articles from the Las Vegas Review-Journal. Righthaven asserts in court papers that it obtained exclusive rights to reproduce and distribute the newspaper's articles from its parent company, Stephens Media, owned by Las Vegas Review-Journal president Sherman Frederick. ...Read the whole story

  • Google AdWords Gets Hit With Another Phishing Attempt by Laurie Sullivan

    A Google AdWords phishing attempt appears to have resurfaced, according to a Google spokesperson. The hackers began sending out the fake email this week asking people to login and update their AdWords account. ...Read the whole story

  • Study: Mobile Tracking Offers Marketing Insights, Privacy Hurdles by Mark Walsh

    People who shop at Whole Foods are twice as likely to work out as those who shopped elsewhere, according to a new study by Mobext, the mobile marketing arm of Havas Digital and consumer research firm Cadio. While joint marketing efforts aren't novel, mobile technology can help provide the insights underlying such programs as well as deliver campaigns based on them, conclude the authors. ...Read the whole story

  • Viewpoints Goes Green With Ecoscene by Gavin O'Malley

    Chicago-based technology company Viewpoints Network on Thursday announced the acquisition of Ecoscene, a Chicago-based consumer reviews Web site focused on green products. The acquisition gives Viewpoints.com members direct access to hundreds of consumer reviews of ostensibly environmentally friendly products and encourages visitors to consider buying sustainable products. ...Read the whole story

  • How Nickelodeon Moved To A One-Brand Strategy by Laurie Sullivan

    Family values prompted Nickelodeon's move to a one-brand strategy last year after internal research revealed that the first generation of viewers turned into parents. The audience for the 30-year old brand had grown much larger than the company expected. ...Read the whole story

  • Report: Pre-Roll Still Controls Ad Budgets by Gavin O'Malley

    Nearly all ad executives and media buyers plan to increase spending on online video this year, according to new research from branded video ad network BrightRoll. Indeed, 94% of respondents said they plan to increase their spending on video -- up from 87% last year. ...Read the whole story

  • Should CEOs Tweet And Blog? by Laurie Sullivan

    The decision to blog or tweet on Twitter for some chief executive officers seems like a no-brainer. Others prefer not to make the time or have concerns about being too free, slipping and giving away trade secrets. Forrester Research Chief Executive Officer George Colony predicts that within 15 years CEOs will need to know the ins and outs of new media, social network technologies and social communities before they get the job. ...Read the whole story

  • Pardon the Interruption, But... by George Simpson

    In order to protect your sanity, I suspect you use every possible program to stop spam. You can divert it at the enterprise level or ... ...More

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