• Microsoft Picks Pictela, Third 'Big 3' Portal To Certify Super Rich Media Ad Platform

    In an important vote of confidence for a promising new online advertising platform, Microsoft has certified Pictela, allowing it to serve its super rich units across all of Microsoft's online publishing properties, including MSN and Windows Live. Microsoft's certification is the last, and was perhaps the toughest of the major portals to certify Pictela's ad serving platform, which is capable of delivering high density and high definition content directly into standard online advertising formats on existing publishers' pages. ...Read the whole story

  • Study: Higher CTRs On iPad, iPhone Than Android

    Android devices may be surging past the iPhone in sales lately, but when it comes to click-through rates on video ads, Apple devices still lead the Google platform, according to new data from mobile video ad network Rhythm NewMedia. ...Read the whole story

  • Facebook, MediaMind Enable 'Like' Button In Ads Across Web

    The Facebook "Like" button inserted in ad units began running across display networks and publisher sites on Saturday could become a new metrics for advertisers to measure the success of advertising campaigns. Mountain Dew became one of the first to stick the social signal in ads. ...Read the whole story

  • gWallet Founder Launches Social Data-Driven Ad Network

    Gurbaksh Chahal, the serial entrepreneur who started behavioral targeting firm Blue Lithium and virtual payments provider gWallet today unveiled his latest venture: RadiumOne, an ad network promising better results by mining the social graph to target ads. ...Read the whole story

  • Court Papers Call Facebook's Beacon Settlement 'Deficient And Illusory'

    A Facebook user and privacy advocate who objected to the $9.5 million Beacon settlement is asking an appellate court to vacate the deal on the grounds that it doesn't adequately compensate users. The settlement requires Facebook to pay $6 million to launch a new privacy foundation, to be directed by a three-person board that includes Facebook's Director of Public Policy, Tim Sparapani. The user argues that this arrangement is inappropriate because it "presents an unacceptable risk that the organization will avoid taking actions that run counter to Facebook's interests." ...Read the whole story

  • Gannett Reports Digital Revenue Up, USA Today Digital Division Jumps 35.1%

    For the third quarter of the year, Gannett Co. Inc. on Friday said digital revenues in U.S. Community Publishing were up 10.2% thanks to gains in virtually all categories. Reflecting a stronger national ad market, USA Today digital advertising increased a whopping 35.1%, according to Gannett Co. ...Read the whole story

  • Google Maps The Heavens With Slooh

    Scientists have always looked to the heavens for answers, and now Google will give others that opportunity too. The Mountain View, Calif. tech company partnered with Slooh to provide a layer in Google Earth that brings live exploration to the masses. ...Read the whole story

  • Navigating The Microsoft And Yahoo Alliance

    Uncertainty about the Microsoft and Yahoo search integration and a host of unanswered questions have advertisers trying to sort through paid search marketing on engines. Even sophisticated marketers want clarity and affirmation on best practices. A white paper published by Clickable on Friday hopes to clarify some of the challenges. ...Read the whole story

  • Chilean Miner Rescue Coverage Sets Record For Univision

    UnivisionNoticias.com, the digital presence of the Spanish-language cable station Univision, saw traffic spike to record levels with its gavel-to-gavel coverage of the miners being rescued in Chile. The site ran prominent non-stop live-streaming video of the rescue, and as a result the average duration of a visit reached nearly 20 minutes (19:49) Wednesday. This was up from the record 13:31 set Tuesday. The previous high for an average visit had been 6:47. ...Read the whole story

  • Sugar Acquires MyPerfectSale To Sweeten Ecommerce Offerings

    Online publisher Sugar Inc. on Friday announced the acquisition of shopping service MyPerfectSale. San Francisco-based MyPerfectSale claims to connect over half a million registered members to sales for high-end designer fashions, and send over twelve million customized email sale alerts per month. ...Read the whole story



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