Results for 2001
- Out to Launch!
Another week, another bunch of launches. This week we've got a thirsty Santa, free e-cards, and one very strange choice for a lipstick model.
News from the White House has the State Department launching an advertising program offering rewards for information leading to the arrest and conviction of Palestinians who killed Americans in Israel and on the West Bank and in Gaza. The two-pronged campaign will be through radio and the print media. The department's website will also post the FBI's 22 "most-wanted terrorists."
- Out to Launch!
AT&T Wireless Services Inc. has "taken over" the homepages of seven major websites in a first-of-its-kind holiday blitz. The brainchild of Avenue A and White Horse, the campaign is a five-day rich media advertising bonanza on Ask Jeeves, Weather.com, About.com, CBS Marketwatch, CNET, ZDNET, and My Simon. The online segment of AT&T Wireless Services' multi-channel holiday promotion was designed to increase awareness of AT&T Wireless Network Quality and ...» 0 Comments
- Out to Launch!
As part of Capital One's sponsorship of ESPN's Bowl Week and the Capital One Florida Citrus Bowl, the company has teamed up with ESPN's SportsCenter anchors Kenny Mayne and Trey Wingo to create a television commercial spoofing Capital One's "What's In Your Wallet?" advertising campaign. The commercial made its on-air debut on Saturday, December 3rd on the ESPN networks. The ad features a hoard of ...» 0 Comments
- Out to Launch!
A small, round, chewy breath mint called Mentos Cool Chews is set to be the mint of peace, love and happiness based on the national print and television campaign. The campaign positions the mint as the friendly, enjoyable means to freshen your breath. The new print campaign includes taglines like: Reject the Established ...» 0 Comments
- Out to Launch!
- Out To Launch is coming to you a day early due to the Thanksgiving holiday, but we're full of interesting launches nonetheless. So grab a Perrier and check out Britney Spears, Santa Claus, and a robotic duck named Mr. Quackers! Let's Launch!
In 1931 The Coca-Cola Company commissioned artist Haddon Sundblom to create what became the first portrait of Santa Claus and this year, to celebrate the portrait’s 70th birthday, Coca-Cola is creating the first animated commercial featuring Sundblom's version of Santa. With the help of Academy Award-winning animator Alexandre Petrov the original portrait will be transformed into an ...» 0 Comments
- Out to Launch!
- It's time to go Out to Launch again, with your weekly dose of ad campaign and website launches. This week is full of drama, as we bring you PlusGuys wrestling with the March of Dimes. Confused? Read on.
On the ad campaign side, the Washington State Chapter of the March of Dimes has launched a statewide marketing campaign to generate corporate support for WalkAmerica, an annual March of Dimes event that raises funds to help save premature babies and those born with birth defects. The integrated campaign includes print advertising, radio, direct mail, and web/interactive. The goal of the "Take ...» 0 Comments
- Out to Launch!
- It's time for launches again, and this week's Out To Launch starts at the grocery store. Enjoy!
Alka-Seltzer has unveiled a product that will finally help those who have a little too much fun on the weekend. Alka-Seltzer Morning Relief is meant to cure, yup, you guessed it, the dreaded hangover. In a 15-second spot for the product, a man is shown waking up. He has a flashback to the night before, and a voiceover asks, "Wish you could undo what you did last night?" The ad ends with the line "Feel better than you should."
- Out to Launch!
- This week's edition of Out To Launch includes everything from beer, to candy, to cars. Erik Estrada and Harry Potter make appearances as well. Intrigued? Good, because it's time to go Out to Launch.
Diet Dr. Pepper will launch three new :30 television commercials in 2002, continuing the advertising thematic claim that "not everything is as good as the original, but Diet Dr. Pepper is." There will also be :15 versions of these commercials, all aimed at the brand's 18- to 49-year-old core consumers. Produced by Young & Rubicam New York, the trio ...» 0 Comments
- Out to Launch!
- Out To Launch is back again for your weekly dose of the website and ad campaign launches you've come to expect. This week we travel to Puerto Rico, drink a little whiskey, and... try on some panty hose? It's all here, in Out To Launch.
The Puerto Rico Tourism Company launched "You're Not Dreaming, You're in Puerto Rico," the first new image and advertising campaign for Puerto Rico in more than three years. Unveiled during an event at the Cuartel de Ballaja in Old San Juan, the $15 million campaign highlights the qualities of the ...» 0 Comments
- Out to Launch!
- It's time for your weekly dose of launches. This week Out To Launch is brought to you by the letter "V," as it includes everything from video games, to Volvo, to vicious dogs. Enjoy!
Taco Bell has unveiled details of its promotional partnership with Microsoft to launch the Xbox video game system which includes an extensive national sweepstakes program that awards more than 6,700 consumers across the country with an Xbox system. Taco Bell is supporting the promotion with primetime network television, radio, print and online advertising. Taco Bell will also ...» 0 Comments
