by Amy Corr on May 22, 4:00 PM
If real-time news was printed on paper towels and dispensed from corporate bathrooms, malls and cinemas, would you use more paper towels than usual? To drive website traffic to Mexico's largest free newspaper,
Mas por Mas,
FCB Mexico created some smart paper bowl dispensers that printed the latest news posted on Mas pro Mas' website. Along with the news, each paper towel had a QR code printed on it for users to connect to the site.
See the dispensers in action here. My favorite snippet shows two women reading a handful …
by Amy Corr on May 21, 5:16 PM
Alton Towers has launched a TV campaign targeting parents with young families that promotes the May 24 launch of CBeebies Land.
by Amy Corr on May 21, 3:10 PM
A.1. consciously uncouples from steak. Bowling makes a comeback. Let's launch!
by Amy Corr on May 21, 3:10 PM
San Diego-based restaurant chain Rubio's has launched "Through the Language," an extension to its current "To The Ocean" ad campaign that outlines its goal of using fresh seafood to make simple, flavorful meals.
by Amy Corr on May 21, 3:10 PM
Less is more, especially when it comes to Facebook status updates. Bugle has created an app that helps users express their feelings in a simple, short status update. Bugle! takes its name from the musical instrument that can play only a limited number of notes, yet its sound is unmistakable.
by Amy Corr on May 21, 3:10 PM
FirstBank has launched an amusing TV spot to promote its easy-to-use mobile banking app. The ad takes place at a family's dinner table, where everyone is preoccupied with their wearable technology.
by Amy Corr on May 20, 5:40 PM
Vice President Biden launched a PSA encouraging men to speak up and step in if they see someone in danger of being sexually assaulted. The PSA launches in coordination with the 1 is 2 Many campaign and the White House Task Force to Protect Students from Sexual Assault. One in five women is sexually assaulted while in college, and young women, ages 16 to 24, experience the highest rates of sexual violence at the hands of someone they know. The PSA will air in select Regal Entertainment Group and Cinemark movie theaters, …
by Amy Corr on May 19, 5:26 PM
Heineken Netherlands is a sponsor of the Netherlands national football team and very proud of its Dutch heritage. A 60-second ad celebrates the country's "Oragjekoorts," or Orange Fever, leading up to the 2014 FIFA World Cup.
by Amy Corr on May 18, 11:50 PM
La-Z-Boy has launched a new collection of furniture, Urban Attitudes, which is geared toward people living in tiny city apartments. City dwellers can have stylish, smaller pieces of furniture without breaking the bank.
by Amy Corr on May 16, 7:42 AM
Bowlmor AMF launched a TV campaign that makes bowling look fun, sexy and scandalous. This also marks the first national television ad for a bowling alley brand since the 1970s.