Out to Launch Editions for March 2024
Today's Most Read Stories
- GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
- WPP Loses Ground In The First Quarter
- Google, Microsoft Bet Big On GAI In Q1 - And Win
- Linear TV Drives Higher Engagement For QSRs Than Streaming, Study Finds
- Consolidation In Streaming Is Coming - Small Apps First?
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
- YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
- MRC Releases Finalized OOH Media Standard, First Phase Excludes Audiences
- Scripps' Bounce TV May Be Sold: Will Legacy TV Networks Also Bounce?
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